AWS SES through CampaignHQ lets you send emails for just USD 0.10 per 1,000 emails. Amazon SES stands out as one of the most economical email delivery services today. Amazon EC2 users can send up to 62,000 emails monthly without extra charges.

The AWS SES (Simple Email Service) free tier provides 3,000 free emails monthly for sending or receiving during the first year. The platform keeps improving with new features like inline templates that make email campaigns better. CampaignHQ’s user-friendly dashboard combines with AWS SES to deliver robust email marketing tools and detailed analytics that track delivery, bounce, and open rates.

This piece walks you through AWS SES and CampaignHQ setup, domain verification, campaign creation, and proven practices that boost your email marketing results. The blog helps both newcomers and businesses seeking economical solutions to make use of AWS SES and CampaignHQ effectively.

What is AWS SES and how does CampaignHQ make email sending easier?

AWS SES (Simple Email Service) is Amazon’s trusted cloud-based email service that helps businesses send marketing and transactional emails. AWS SES takes care of the complex infrastructure needed to deliver emails successfully while keeping high delivery rates.

CampaignHQ turns this powerful but technical service into a friendly email marketing platform. The easy-to-use dashboard lets me control AWS SES features without needing technical knowledge.

Making things simpler is CampaignHQ’s biggest strength. AWS SES works great for sending bulk emails but doesn’t have built-in campaign tools. CampaignHQ adds these essential features:

• Visual email builders with drag-and-drop functionality
• Contact management systems for segmentation
• Campaign scheduling and automation features
• Detailed analytics beyond simple delivery metrics

CampaignHQ handles all technical parts of SES setup, which saves substantial time. The platform takes care of bounce processing, complaint handling, and delivery optimizations that would need custom coding otherwise.

Marketers who care about delivery rates get the best of both worlds – Amazon’s resilient delivery infrastructure combined with CampaignHQ’s marketing-focused interface.

The integration lets me focus on creating compelling email content instead of dealing with technical details. Visit CampaignHQ to learn how they’ve made it easier to use AWS SES for effective email campaigns.

How do you set up and connect AWS SES with CampaignHQ?

The connection setup between AWS SES and CampaignHQ requires a few simple steps that anyone can complete without technical expertise.

You’ll need an AWS account to begin. The signup process on AWS’s website requires your email address, contact details, and billing information. A verification code will arrive on your phone to complete your registration.

The next step requires domain or email verification in AWS SES. Domain verification needs specific CNAME records added to your DNS settings. Email verification happens through a link sent to your inbox. This process proves you own the sending identity.

Your new AWS account starts in a sandbox environment with a limit of 200 emails per day. Production access requires a quota increase request. Select “Sending quota” in your AWS account and click “Request quota increase.” Your request should specify the desired sending limit – 50,000 is a good starting point. AWS usually responds within 48 hours.

Once you receive production access, create SMTP credentials through the AWS SES console. These credentials are different from standard AWS access keys.

Your AWS SES account connects to CampaignHQ through a straightforward integration process. The platform handles authentication methods automatically and supports SPF, DKIM, and DMARC protocols to ensure high delivery rates for your campaigns.

What steps are needed to verify domains and ensure deliverability?

AWS SES requires domain verification to prove ownership and prevent misuse when you send emails through CampaignHQ. You need to add specific DNS records from AWS to your domain settings.

AWS SES will ask you to publish CNAME or TXT records to your DNS provider after you start domain verification. The verification can take up to 72 hours to complete. You must set up DomainKeys Identified Mail (DKIM) verification, which Amazon SES uses to confirm domain ownership.

These authentication protocols will help you achieve better deliverability:

1. SPF (Sender Policy Framework): Prevents email spoofing by specifying authorized email-sending servers
2. DKIM: Adds cryptographic signatures to emails
3. DMARC: Combines both SPF and DKIM protocols

Low bounce rates are vital since AWS SES monitors them closely. The warning threshold begins at 5% and becomes critical at 10% – which could trigger account reviews or pause your sending capabilities.

Your deliverability will improve if you:

• Clean up invalid subscribers regularly
• Use double opt-in strategies to reduce bounces
• Add CAPTCHA to web sign-up forms
• Track bounce and complaint rates through Amazon SNS notifications

Virtual Deliverability Manager’s dashboard gives you a clear view of problem areas and suggests ways to improve your sending infrastructure.

How can you create, send, and track campaigns using CampaignHQ + SES?

Setting up email campaigns becomes simple once you connect your AWS SES account with CampaignHQ. The platform has an accessible interface that lets you design emails with pre-built templates. You can also make custom ones using the drag-and-drop editor.

The campaign creation starts in CampaignHQ’s dashboard. You can name your campaign, pick your audience from contact lists and create email content. The visual editor helps customize fonts and images without coding.

CampaignHQ’s preview feature shows how emails look on different devices and email clients. This ensures your message appears correctly whatever device your recipients use.

You have the flexibility to send emails right away or schedule them at specific times. This timing can match your audience’s behavior patterns for better results.

The platform’s tracking features show its true value. The analytics dashboard displays up-to-the-minute data analysis:

• Open rates and timestamps
• Click-through rates with link-specific data
• Bounce and delivery statistics
• Unsubscribe trends

These metrics help make future campaigns more effective. CampaignHQ offers resources and support to discover the full potential of email marketing with this powerful combination.

What best practices and troubleshooting tips should you follow?

Your sender reputation matters a lot when you send emails through AWS SES using CampaignHQ. We picked our sending domain carefully—subdomains like marketing.example.com work best for promotional content while orders.example.com handles transactional messages. This setup helps build separate reputations.

Email deliverability depends by a lot on authentication protocols.

You’ll need these three core protocols:

• SPF (Sender Policy Framework) to prevent email spoofing
• DKIM (DomainKeys Identified Mail) for cryptographic message signing
• DMARC (Domain-based Message Authentication) combining both SPF and DKIM

Your list management just needs constant care. A double opt-in strategy helps cut down hard bounces from typing errors. You should handle bounces and complaints right away. Remove those email addresses and find out what caused the issue.

Even with opt-in procedures in place, keep an eye on your engagement metrics. Subscribers who don’t interact with your emails within your set timeframe should be removed. This helps you stay away from spam traps.

When delivery issues pop up, look at these common areas:

• Make sure you got successful responses from SendEmail or SendRawEmail requests
• Get into the sender’s email address and Return-Path validity
• Check the AWS Service Health Dashboard for known SES problems
• Think over temporary rejections (greylisting) that delay delivery

CloudWatch alarms work great to alert you about message rejection errors, throttling issues, authentication failures, and quota exceeded notifications.

Conclusion

AWS SES through CampaignHQ strikes a perfect balance between affordable and powerful functionality. You’ll get enterprise-level email capabilities at just USD 0.10 per 1,000 emails. The system might look technical at first, but CampaignHQ makes it available to marketers who don’t have specialized technical knowledge.

Domain verification serves as a crucial step that verifies your sending identity and builds the foundation for excellent deliverability. SPF, DKIM, and DMARC authentication protocols protect your sender’s reputation and ensure your messages land in intended inboxes instead of spam folders.

List hygiene needs careful attention because AWS SES watches bounce rates closely. Double opt-in strategies, regular list cleaning, and engagement tracking reduce the risk of account suspension from high bounce rates substantially.

The analytics dashboard shows practical information about open rates, click-through rates, and delivery statistics. You can refine your campaigns continuously for better results. This informed approach helps maximize ROI while building stronger relationships with your audience.

Start making use of this powerful email marketing solution by visiting CampaignHQ. You’ll find resources to help your email marketing efforts succeed.

AWS SES paired with CampaignHQ creates an ideal solution for businesses that need reliable, adaptable, and affordable email marketing. Amazon’s resilient infrastructure combined with CampaignHQ’s user-friendly interface lets you focus on creating compelling content rather than dealing with technical complexities.

FAQ

Let’s look at the most common questions about using CampaignHQ with AWS SES.

Do I need an AWS account to use CampaignHQ with SES?

You need an AWS account to connect CampaignHQ with SES. The first step is creating an Amazon Web Services account since CampaignHQ works with your existing SES setup. Your next step involves verifying identities through the SES console. Just select “Create Identity” and follow the verification steps for your email addresses or domains.

How does CampaignHQ improve deliverability compared to using AWS SES directly?

CampaignHQ boosts deliverability with smart monitoring tools and a Virtual Deliverability Manager that tracks significant metrics for optimal delivery rates. Raw SES setup needs technical expertise, but CampaignHQ handles SPF, DKIM, and DMARC authentication automatically. Your emails land in inboxes reliably. Major companies like Netflix, Duolingo, and Reddit use this approach to achieve better email success rates and drive user engagement.

Can I track email opens, clicks, and bounces when sending via SES in CampaignHQ?