Most Indian D2C brands run their customer communication on two separate tracks: WhatsApp for promotional messages and email for newsletters. Some have a CRM.…
AWS quietly changed its AWS Pinpoint product strategy in 2024. What used to be a bundled email, SMS, and push messaging platform is now…
If you are building or rethinking your customer communication infrastructure, you have likely considered AWS options. Amazon SES, Amazon Pinpoint, and platforms like CampaignHQ…
If your team relies on Amazon Pinpoint for email or SMS campaigns, you have probably heard the news. AWS is sunsetting Pinpoint, and teams…
Amazon Pinpoint has been a reliable tool for Indian teams running email and SMS marketing campaigns at scale. But as AWS evolves its infrastructure…
Most Indian marketing teams with contact databases above 10,000 are running lifecycle flows that look nothing like lifecycle flows. They send a welcome email,…
If you are shopping for a WhatsApp Business API platform in India, DoubleTick has probably appeared in your research. It is one of the…
Here is a number that should worry every D2C founder in India. Most brands spend heavily on customer acquisition but see 70% or more…
For most Indian D2C brands, the real revenue problem is not acquisition. It is reactivation. You spent months building an audience of 30,000, 50,000,…
Your onboarding funnel gets 10,000 sign-ups. After 30 days, 6,200 learners have gone silent. No logins. No replies. No completion certificates. They are not…
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