Amazon SES gives you budget-friendly email marketing features. However, it doesn’t come with built-in campaign management and reporting tools. Many businesses now use email marketing tools with AWS SES integration. This smart combo gives them Amazon’s strong infrastructure plus all the marketing features they need.

I tested several platforms that mix AWS SES’s cost savings with powerful marketing features. These tools add everything from template creation to tracking how people interact with your emails. You still get to send 62,000 free emails every month – AWS SES’s biggest selling point. Let me show you the top 5 options you should check out in 2025.

Aws ses integration

Amazon Simple Email Service (Amazon SES) is a cloud-based emailing service for handling marketing and transactional emails. Being scalable in nature, it allows businesses to send anything from a few emails to millions in a day.

You can integrate the service in two ways: through the SES API or SMTP interface. The API lets you send emails programmatically using AWS SDK in your preferred programming language. The SMTP interface is a great way to get started for businesses with existing email infrastructure because it needs minimal changes to current systems.

AWS SES puts security first with these features:

• TLS encryption to protect data
• SPF (Sender Policy Framework) implementation
• DKIM (DomainKeys Identified Mail) authentication
• DMARC compliance support

The platform starts IP warmup automatically at 2% of volume and grows based on how often you send emails. This approach helps keep a positive sender reputation. New AWS SES accounts start in sandbox mode. You’ll need to ask for production access to send bulk emails, and you’ll usually hear back in 1-2 business days.

5 Best Email Marketing Tools with AWS SES Integration

1. CampaignHQ

CampaignHQ stands out as a versatile email marketing platform that combines resilient infrastructure with continuous connection to AWS SES integration.

CampaignHQ Key Features and Capabilities

The platform delivers robust email marketing solutions through its drag-and-drop email designer. It can handle email marketing campaigns as well as WhatsApp marketing campaigns, with all the metrics available to track open rates, click rates, and performance against the campaigns.

CampaignHQ’s core functionalities include:

• Campaign and contact management tools
• Automated email response systems
• Multi-domain support
• WhatsApp business API integration
• Advanced analytics capabilities

CampaignHQ AWS SES Integration Setup

The platform makes AWS SES integration easy through a simple setup process that takes just minutes. Users can connect multiple domains and send unlimited emails through their AWS SES accounts. The system keeps high deliverability rates through proper authentication methods and supports SPF, DKIM, and DMARC protocols.

CampaignHQ Pricing Structure

The platform bases its pricing on contact volume instead of feature tiers. Monthly plans start at USD 5, making it one of the most affordable options available. Each pricing tier includes:

• Complete email marketing features
• WhatsApp marketing capabilities
• API integrations
• Email automation tools
• Contact management system

CampaignHQ Pros and Cons for 2025

Advantages:

• Easy-to-use interface with quick setup
• Affordable pricing model
• Complete analytics and reporting
• Unlimited email sending through AWS SES
• Multi-channel marketing support

AWS SES integration works best with this platform. Businesses get complete control over their email infrastructure while accessing advanced marketing features. The system supports regular email services and AWS SES connection options, giving you flexibility to choose the best email delivery method for your business needs.

2. EmailOctopus

EmailOctopus started in 2014 as a simple interface and evolved into a reliable email marketing platform. Today, it serves more than 50,000 customers and delivers over 19 billion emails each year.

EmailOctopus Platform Overview

The platform features an easy-to-use drag-and-drop email editor with high-quality templates. Users can launch campaigns in 10 minutes by choosing from 34 modern email templates. The system provides simple automation capabilities for welcome campaigns and drip email sequences. It also includes customizable landing pages with five distinct templates.

Key features include:

• • Evidence-based list segmentation

• • Customizable signup forms

• • Landing page builder

• • Automated email sequences

• • Direct integrations with 47 apps

EmailOctopus AWS SES Implementation

EmailOctopus was designed to work with Amazon SES and connects directly to customers’ AWS accounts. Users can set up the service by creating an AWS account, configuring a user with proper permissions, and linking through access keys. The platform supports DKIM authentication and custom Mail From domains that help improve delivery rates.

EmailOctopus Cost Analysis

The platform has one of the most generous free plans available:

• • 2,500 contacts storage

• • 10,000 monthly emails

• • Simple automation features

Paid plans start at USD 24.00 monthly for 5,000 contacts and 50,000 emails. With AWS SES integration, the first 62,000 emails each month are free. Additional emails cost USD 0.10 per 1,000. Sending one million emails costs less than USD 100 when you combine EmailOctopus with AWS SES.

EmailOctopus Performance Metrics

The platform tracks engagement metrics effectively and stores data for:

• • Email opens and clicks

• • Bounces and complaints

• • Subscriber interactions

• • Campaign analytics

EmailOctopus keeps detailed event records of every view, bounce, click, spam report, and unsubscribe action. A single campaign can generate over 1 million events that microservices handle across EC2 and Lambda. The platform saves about USD 500.00 monthly by using an on-demand serverless model.

EmailOctopus Drawback:

• Basic Automation Features – Lacks advanced automation like conditional logic and behavior-based triggers.
• Limited Design Customization – Template options are somewhat restrictive compared to competitors.
• No Built-in CRM – Does not offer a built-in CRM, requiring businesses to manage contacts externally.

3. BigMailer

BigMailer distinguishes itself from other email marketing tools with AWS SES integration platforms with its built-in brand management capabilities. The platform provides a unified dashboard that handles all email types.

BigMailer Core Functionalities

The platform shines with its template management system that has both classic HTML and drag-and-drop editors. Users get access to:

• • Automatic bounce and complaint handling

• • Bulk and drip campaign capabilities

• • Powerful segmentation tools

• • Location-based targeting features

• • Template library with mobile optimization

BigMailer goes beyond standard features. The platform manages multiple connections to Amazon SES and maps them to different clients or brands.

BigMailer AWS Integration Process

Domain verification through DNS records is necessary for integration. Users need to prove ownership by adding TXT records at their DNS provider after creating a domain identity in BigMailer. The platform takes care of:

• • Bounce processing

• • Complaint management

• • Unsubscribe tracking

• • Campaign engagement metrics

BigMailer Pricing Plans

The platform’s pricing is straightforward and based on contact volume. Here’s what each plan has:

Startup Plan (Free)

• • Up to 1,000 contacts

• • Amazon SES connection required

• • Up to 5 users

• • 3 landing pages

Business Basic

• • 1,000-200,000 contacts

• • Starting at USD 24.00/month

• • Up to 20 users

• • 20 landing pages

Business Pro

• • Up to 200,000 contacts

• • Starting at USD 50.00/month

• • Up to 50 users

• • White Label option

BigMailer Analytics and Reporting

The platform has detailed analytics capabilities that provide:

• • Detailed engagement tracking

• • Domain-specific reporting

• • Location-based analytics

• • Campaign performance metrics

The system protects sender reputation by automatically pausing campaigns when bounce rates exceed 8%. BigMailer forms capture subscriber geo-location data during email collection.

The platform keeps its pricing competitive. Plans start at USD 10 per 10,000 contacts monthly. Dedicated IPs cost USD 25 per month. These IPs work best for users who send over 50,000 emails daily.

BigMailer Drawback:

• Complex Setup – Requires domain verification and DNS updates, which can be challenging for non-technical users.
• Strict Bounce Handling – Automatically pauses campaigns if bounce rates exceed 8%, which may disrupt email marketing efforts.
• Limited Customization – The platform focuses on bulk sending, lacking some advanced segmentation and automation features.

4. MailBluster

MailBluster leverages state-of-the-art technology to provide an affordable email marketing solution. The platform connects businesses with powerful email marketing tools AWS SES integration with capabilities.

MailBluster Platform Features

The platform shines in lead management with its advanced segmentation capabilities. These features make it stand out:

• • Professional email templates with drag-and-drop editor

• • Double opt-in functionality

• • Custom fields and URL management

• • GDPR compliance tools

• • Developer API with eCommerce support

• • WordPress plugin integration

Personalization stands at the core of the system. Marketers can target subscribers based on their email interactions and purchase history. The platform combines a detailed feature set with a simple automation workflow to help users reach broader audiences.

MailBluster AWS SES Setup Guide

The platform needs a verified and approved AWS account beyond the sandbox phase. You can connect MailBluster with AWS SES through these steps:

1. • Creating an AWS account with verified domain

• • Configuring DKIM authentication

• • Setting up custom MAIL FROM domain

• • Implementing SPF records

• • Establishing DMARC compliance

Bounce processing and complaint management happen automatically. This ensures optimal deliverability rates through proper authentication mechanisms.

MailBluster Cost Structure

Users can choose between two pricing tiers:

Starter Plan

• • One-time quota of 3,000 emails

• • Unlimited leads

• • Basic features with MailBluster branding

• • No subscription fee

Pro Plan

• • Annual subscription: USD 60.00

• • USD 0.60 per 1,000 emails sent

• • No sending limits

• • Advanced features including:
    • • Automation tools
    • • Custom fields
    • • Pro templates
    • • Export capabilities
    • • Branding removal option

Non-profit organizations receive a lifetime 30% discount on the Pro plan’s subscription fee and pay-as-you-go pricing. The platform offers transparent pricing with a calculator to estimate campaign costs. Amazon SES charges separately (USD 0.10 per 1,000 emails), yet the combined cost remains competitive for high-volume senders.

MailBluster Drawback:

1. Limited Free Tier – The free plan is only a one-time quota and does not offer ongoing free email sending.
2. Basic Automation – Lacks robust automation workflows like multi-step sequences.
3. No Drag-and-Drop Builder – Users must rely on coding or third-party tools for email design.

5. MoonMail

MoonMail stands out as another open-source email marketing tools with AWS SES integration that brings email, SMS, voice, WhatsApp, and Facebook Messenger services together under one roof.

MoonMail Platform Overview

The platform serves as an all-in-one messaging solution that focuses on email marketing campaigns. Key features include:

• • Dedicated IP addresses

• • AMP for Email support

• • Send time optimization

• • A/B testing capabilities

• • Up-to-the-minute data analysis with click mapping

• • Event-based segmentation

• • RSS to email functionality

The platform has some limitations. Users need to code emails directly or use third-party tools like BeeFree to create templates because it lacks a drag-and-drop HTML editor. The form creation options are simple, with only inline forms and basic landing pages available.

MoonMail AWS Integration Steps

The integration follows these steps:

1. 1. Register and verify domain ownership

1. 1. Configure AWS/SES credentials

1. 1. Enable auto-updates for data transfer

1. 1. Verify integration completion

The setup takes between 5 to 30 minutes, based on system requirements. ApiX-Drive supports the integration to ensure smooth data transfer between Amazon SES and MoonMail.

MoonMail Pricing Details

You can choose from four pricing tiers:

Lite Plan

• • USD 59.00 monthly (USD 44.00 with annual subscription)

• • 10,000 active contacts

• • 50,000 emails monthly

• • 250,000 events monthly

• • Single domain support

Starter Plan

• • USD 249.00 monthly (USD 186.00 with annual subscription)

• • 50,000 active contacts

• • 250,000 emails monthly

• • Three domain support

MoonMail Marketing Automation Features

MoonMail’s automated marketing capabilities make it stand out among email marketing tools. Core automation features include:

• • Event-triggered automations

• • Send time optimization

• • Intelligent recipient filtering

• • Deep analytics and logging

• • Pre-sending validation

MoonMail Drawback:

• Expensive for Small Businesses – Pricing starts at $59/month, which is high compared to competitors.
• Limited Email Editor – No built-in drag-and-drop email editor, requiring third-party tools for designing emails.
• Steep Learning Curve – The platform’s advanced features and GraphQL API require technical knowledge to maximize its potential.

The system guarantees 99.99% uptime SLA and handles up to 10 million emails per hour. Its GraphQL API enables advanced segmentation capabilities that allow precise targeting and campaign personalization.

Conclusion

Five email marketing tools with AWS SES integration showcase distinct advantages for different business needs. CampaignHQ excels with its easy-to-use interface and complete features. EmailOctopus provides great value through its generous free tier. BigMailer shines in multi-brand management. MailBluster delivers powerful developer tools, and MoonMail comes with reliable multi-channel capabilities.

Research reveals three crucial factors in the selection process: monthly email volume, feature requirements, and your team’s technical expertise. CampaignHQ’s AWS SES integration serves as a solid foundation, particularly for teams that need powerful features without technical hurdles.

These tools revolutionize AWS SES from a simple email sending service into a complete marketing solution. AWS SES’s core advantage remains intact – you can send 62,000 free emails monthly. The right tool will help scale your email marketing efforts cost-effectively.

Learning about AWS SES’s features helps businesses make smart choices about their email marketing setup. Let’s look at some common questions about this email service.

Can I use AWS SES to send email?

AWS SES gives you three different ways to send emails:

1. 1. Amazon SES Console
      • • Works great for test emails
      • • Tracks sending activity
      • • Shows delivery metrics

1. 1. SMTP Interface
      • • Perfect for SMTP-enabled software
      • • Works with your existing mail servers
      • • Handles bulk email sending

1. 1. Amazon SES API
      • • Lets you send emails through code
      • • Works with raw HTTP requests
      • • Manages high-volume campaigns

The service works well for both one-off and mass emails. You can send about 62,000 emails each month for free when you run apps on Amazon EC2. The platform keeps high quality standards and needs bounce rates under 10% and complaint rates below 0.1% to deliver emails reliably.

Email marketing tools that can use AWS SES?

Many email marketing platforms work smoothly with AWS SES. These tools come with:

• • Campaign Management Features
    • • Template creation and storage
    • • List segmentation options
    • • Engagement tracking
    • • Analytics dashboards

• • Integration Benefits
    • • Lower costs to send emails
    • • Better delivery rates
    • • Detailed stats
    • • Smart alerts

These platforms handle bounces and complaints without manual work. They watch important metrics and can pause campaigns to protect your sender reputation.

Can AWS SES receive emails?

AWS SES has powerful email receiving features. The service handles incoming emails through these steps:

Setup Prerequisites:

1. 1. Domain verification through DNS records

1. 1. MX record publication

1. 1. AWS resource access permissions

Here’s how the email receiving works:

1. 1. IP Address Verification
      • • Looks for sender IP in block lists
      • • Checks against allow lists
      • • Uses active rule sets

1. 1. Authentication and Scanning
      • • Checks SPF policy
      • • Looks at DKIM signatures
      • • Checks for spam and malware

1. 1. Rule Application
      • • Uses active rule sets
      • • Runs actions in order
      • • Works with multiple receipt rules

AWS SES rule sets come with specific limits:

• • You can have 200 receipt rules per set

• • Rules support multiple actions

• • You can create complex email workflows