Mailchimp’s campaign management software serves over 11 million users worldwide. Teams and organizations can’t operate without these tools anymore.

Running successful campaigns needs solid planning and execution. Manual management of these complex processes doesn’t work in today’s fast-paced world. Modern campaign tools make everything easier – from setting goals and designing campaigns to content planning and performance tracking.

We tested dozens of tools to help you pick the right one. Our detailed review covers options that fit any budget, from free plans to premium subscriptions. You’ll find everything from HubSpot’s straightforward email marketing features to ActiveCampaign’s smart automation platform.

What is campaign manager software?

Campaign management software acts as a digital command center. Marketing teams can plan, execute, and monitor campaigns in one place. The software streamlines marketing initiatives across multiple channels and automates repetitive tasks to improve efficiency.

Campaign management tools bring all marketing activities into a single platform, unlike manual methods. These tools handle everything from audience targeting and segmentation to content distribution and lead nurturing. The platforms break down campaign planning into manageable tasks. Content creation, messaging development, implementation, and analytics are assigned to team members who track progress throughout the campaign lifecycle.

Key features to look for in quality marketing campaign management software include:

• Team collaboration tools with role-based access and workflow automation
• Multichannel marketing support to deliver consistent experiences across platforms
• Content marketing capabilities with centralized asset repositories
• Data management with security compliance for handling customer information
• Testing and optimization features including A/B and multivariate testing
• Lead management for qualifying prospects based on buying propensity
• User-friendly analytics to assess campaign performance

The 10 best campaign management software tools

1. CampaignHQ: All-in-One Campaign Management Platform

CampaignHQ is a versatile campaign management platform that helps businesses of all sizes handle multi-channel marketing. The platform started as a simple marketing automation tool and grew into a detailed solution managing everything from email campaigns to WhatsApp messaging.

CampaignHQ Key Campaign Management Features

The platform comes with powerful features that optimize marketing workflows:

• Campaign Management Dashboard: A central interface to create, manage and analyze campaign performance
• Contact Management System: Tools that organize subscribers and segment audiences
• Drag & Drop Email Builder: An easy-to-use editor to create responsive emails without coding
• Automation Workflows: Endless automation options to create individual-specific customer experiences
• AI-Assisted Tools: Smart suggestions for subject lines and campaign creation
• WhatsApp Marketing: Bulk messaging with template management and performance tracking

The platform excels with its dual-channel approach. Users can manage both email and WhatsApp marketing from one dashboard. CampaignHQ also provides unlimited segmentation and custom fields that give marketers precise control over audience targeting.

CampaignHQ Integration

The platform shines with its integration capabilities:

• AWS SES Connection: Link your Amazon SES account to send unlimited emails through your infrastructure
• WhatsApp Business API: Choose between CampaignHQ’s WhatsApp service or your own WhatsApp Cloud API
• Multiple Domain Support: Add as many domains as you need for email sending
• Developer API: Build custom integrations for your business websites and applications

CampaignHQ Pricing and Plans

The platform offers four main pricing options:

1. Email Connect Premium: Starting at $5/month – Connect your own AWS SES account
2. Email Regular Premium: Starting at $7/month – Use CampaignHQ’s managed email servers
3. WhatsApp Regular Premium: Starting at $12/month platform fee plus per-message charges
4. WhatsApp Connect Premium: $12/month platform fee – Use your own WhatsApp Cloud API

Each plan includes unlimited automation workflows, segmentation, custom fields, and AI-assisted features. Every subscription comes with 5 user accounts.

CampaignHQ Pros and Cons

Pros:

• Budget-friendly pricing compared to competitors
• Email and WhatsApp marketing in one platform
• Unlimited automation workflows in all plans
• Freedom to use your infrastructure or CampaignHQ’s servers
• AI features that optimize campaigns

Cons:

• New users might need time to learn the complex interface
• Users report navigation challenges and dated design
• Fewer features than older platforms
• Some reviewers mention slow performance

CampaignHQ stands out as a solid choice for businesses that need detailed campaign management without high costs. The platform’s flexible pricing and multi-channel capabilities make it worth considering.

2. Salesforce Marketing Cloud

Salesforce Marketing Cloud stands out as a powerful solution that larger organizations use to manage campaigns in multiple channels. The platform started with email marketing and grew into a detailed suite of tools. It now handles everything from customer experiences to AI-powered optimization.

Salesforce Marketing Cloud Features

Several resilient studios help distinguish Salesforce Marketing Cloud:

• Email Studio: Offers personalized messaging with data integration from Sales Cloud and Service Cloud
• Mobile Studio: Delivers targeted SMS, MMS, and push notifications based on location, events, and customer behavior
• Social Studio: Makes shared social media listening, publishing, and analytics possible to understand audiences and competitors
• Advertising Studio: Uses customer data for digital advertising with features like lookalike audiences
• Journey Builder: Creates visual campaign automation mapping (available in Corporate edition and above)

The platform excels at personalization through Einstein AI. It optimizes send times, creates engagement scores, and delivers tailored recommendations. Email Studio lets marketers test which subject lines, content areas, and sender names work best through A/B testing.

Integration

Marketing Cloud Connect creates the foundations for integration. It allows data to flow smoothly between:

• Other Salesforce products (Sales Cloud, Service Cloud)
• Third-party applications through API connections
• Google Marketing Platform tools with native integration
• Web and mobile applications

These connections create powerful cross-platform features. Teams can automate customer journeys based on CRM records and remove prospects from campaigns when sales teams interact with them.

Pricing

Salesforce Marketing Cloud uses a tiered pricing model:

• Basic: Starts at $400/month for email marketing only
• Pro: Enhanced email features without Einstein AI
• Corporate: Journey Builder and mobile channels included, around $4,200/month
• Enterprise: Multiple brands/geographies management, custom pricing

The main bundle “Marketing Messaging & Automation” includes core features. Many advanced capabilities need higher-tier subscriptions.

Pros & Cons

Pros:

• Detailed multi-channel marketing management
• Deep integration with Salesforce ecosystem
• Advanced segmentation and personalization
• Resilient analytics and reporting capabilities
• Enterprise-grade security and scalability

Cons:

• Higher price point than competitors
• Platform complexity creates a steep learning curve
• Add-ons drive up overall cost
• Mobile app lacks full functionality
• Premium subscription needed for customer support (30% price increase)

3. Mailchimp

Mailchimp stands out as a veteran among campaign management tools. The platform has evolved beyond simple email marketing into a detailed platform that helps marketers connect with their audience. User statistics show Mailchimp’s delivery rate is above 99%, which ranks among the industry’s highest.

Mailchimp Features

The platform delivers powerful capabilities to help maximize campaign success:

• Email Campaign Builder: Drag-and-drop editor with professionally designed templates
• Marketing Automation: Customer trip builder creates targeted message sequences
• AI Marketing Tools: Subject line helper, content optimizer, and generative AI creates unique copy
• Audience Management: Advanced segmentation and behavioral targeting options
• Analytics: Detailed tracking for sales and campaign performance
• Content Creation: Dynamic content automatically personalizes emails based on user data

Marketers can test different subject lines, designs, content, and send times with this platform to find the best engagement strategies.

Integration

The platform connects smoothly with over 300 applications. These include:

• E-commerce platforms (Shopify, WooCommerce, Squarespace)
• CRM systems (Salesforce)
• Analytics tools (Google Analytics)
• Design applications (Canva)
• Web builders (Wix, WordPress)

Data flows automatically between platforms as customer information, followers, and subscribers sync seamlessly.

Pricing Structure

The platform uses a tiered pricing model based on contacts:

• Free: Up to 500 contacts with simple features (has ads)
• Essentials: Starting at $13/month for 500 contacts with 5,000 monthly email sends
• Standard: Starting at $20/month with advanced automations and testing features
• Premium: Starting at $350/month with unlimited users and priority support

Pros & Cons

Pros:

• Accessible campaign builder for non-technical users
• Large template library
• High deliverability rates
• Detailed analytics

Cons:

• Costs rise substantially as contact lists grow
• Lower-tier plans have fewer features
• Support quality changes by plan level
• New users must pay for unsubscribed contacts too

4. ActiveCampaign

ActiveCampaign started in 2003 as a simple email marketing tool and grew into a powerful campaign management platform that serves over 180,000 customers. The platform ranks as the ninth-best email marketing platform in 2025 and leads the industry in automations.

ActiveCampaign Features

ActiveCampaign’s core platform has these essential campaign management tools:

• Marketing Automation: Drag-and-drop automation builder with 135+ triggers and 500+ pre-built recipes
• Email Marketing: WYSIWYG editor creates professional campaigns with unlimited monthly sends for up to 250,000 contacts
• CRM Integration: Built-in customer relationship management system nurtures leads effectively
• Advanced Analytics: Detailed reports show campaign performance, email client trends, predictive content, and engagement metrics
• SMS Marketing: Text message capabilities create omnichannel experiences

The platform stands out with its advanced automation capabilities. Marketers can build complex workflows triggered by user behavior. Its personalization shines through robust segmentation and tracking options.

Integration

The platform merges with about 900 third-party applications including:

• E-commerce platforms (Shopify, WooCommerce, Squarespace)
• CRM systems (Salesforce, Zoho CRM)
• Social media tools (Facebook, Twitter)
• Project management software (Trello, Monday.com, Asana)
• Communication tools (Slack)

These connections help marketers sync data across platforms and create unified customer experiences.

Pricing

ActiveCampaign offers four pricing tiers:

• Starter: $29/month (annual billing) with unlimited email sends
• Plus: $49/month with additional e-commerce features
• Professional: $149/month with up to five users and advanced features
• Enterprise: Custom pricing with unlimited users and dedicated support

Every plan comes with core email marketing features. Higher tiers add capabilities like conditional content and predictive sending.

ActiveCampaign Pros and Cons

Pros:

• Exceptional automation capabilities with visual workflow builder
• Industry-leading deliverability rates
• Extensive integration options
• Powerful analytics and reporting tools
• Unlimited email sends on all plans

Pros:

• Learning curve might challenge beginners
• Price points higher than simple email platforms
• Interface can overwhelm new users
• Mobile app lacks full functionality
• Support quality depends on plan level

5. Zoho Campaigns

Zoho Campaigns brings together email and SMS marketing. Your business can reach audiences with customized communications while you retain control of your budget. The platform works smoothly with other Zoho tools, especially Zoho CRM.

Top Features

The platform’s drag-and-drop template editor and dynamic content make email design easy. Marketers can use merge tags to “sound more human and build better connections.” The automation tools let you create workflows, set up drip campaigns, and send trigger-based messages to your audience. Your campaign metrics stay accurate thanks to domain authentication and bot filtering that show real engagement instead of automated responses.

Integration

Zoho Campaign’s really shines with its wide range of integrations. The platform works perfectly with other Zoho products (CRM, Desk, Analytics, etc.) and connects to more than 30 external apps. These include e-commerce platforms, CRM systems, and communication tools. You can link it with Salesforce, WooCommerce, and SMS services like Twilio and MessageBird. Content creation becomes easier with Google Drive, Dropbox, OneDrive connections. You can also add media from YouTube and Vimeo.

Pricing

Zoho Campaigns follows a tiered pricing structure:

• Forever Free: Up to 2,000 contacts and 6,000 emails/month
• Standard: Starting at $3/month for 500 contacts with unlimited emails
• Professional: Starting at $4.50/month for 500 contacts with advanced automation
• Pay-as-you-go: Starting at $14 for 500 emails

Zoho Pros and Cons

Pros:

• Budget-friendly pricing options
• Smooth integration with Zoho ecosystem
• Email and SMS features in one place
• High deliverability rates with bot filtering
• HIPAA compliance for healthcare sector

Cons:

• Basic features in free plan
• Campaign approval slows down urgent sends
• New workflows need cloning of existing campaigns
• Less user-friendly interface than competitors
• Fewer templates compared to email-only platforms

6. Constant Contact

A Constant Contact, 28-year old email marketing solution, has evolved into a versatile campaign management platform trusted by businesses of all sizes. The platform delivers an impressive 97% email delivery rate. Your messages will reach intended inboxes instead of spam folders.

Feature

Constant Contact’s feature set provides detailed campaign management:

• Email Editor: Drag-and-drop functionality with hundreds of customizable templates
• List Management: Tools to build, segment, and track subscriber interactions
• Testing Capabilities: A/B testing options, heat maps, and detailed metrics tracking
• Personalization: Dynamic content that adapts based on subscriber data
• Mobile Optimization: Responsive design tools and a dedicated mobile app

The platform protects account information, subscriber data, and content security through multi-factor authentication and SSL encryption.

Integration

Constant Contact makes shared data flow possible with over 5,000 third-party applications:

• E-commerce: Shopify, WooCommerce, Etsy, and eBay sync products automatically
• CRM Systems: Salesforce enhances email targeting
• Social Media: Facebook, Instagram, and LinkedIn coordinate campaigns
• Design Tools: Canva creates visuals directly within the platform
• Event Management: Eventbrite handles promotion and tracking

Pricing

Constant Contact’s three tiered plans grow with your contact list size:

• Lite: Starting at $12/month for 500 contacts with 10x monthly email send limit
• Standard: Starting at $35/month for 500 contacts with 12x monthly send limit
• Premium: Starting at $80/month for 500 contacts with 24x monthly send limit and 500 free SMS messages

The platform includes a 60-day free trial without credit card requirements.

Constant Contact Pros & Cons

Pros:

• Accessible interface perfect for beginners
• Exceptional phone support availability
• Strong deliverability rates
• Detailed security framework
• 60-day free trial period

Cons:

• Prices run higher than competitors
• Lower-tier plans restrict automation features
• Email template designs need updates
• Users report difficult cancelation process
• Sales team contacts new signups frequently

7. HubSpot

HubSpot’s campaign management platform stands out with its unique tagging system that groups related marketing assets under one umbrella to track performance in detail. Their customers see remarkable results after a year: 129% more leads, 36% more deals closed, and 37% better ticket closure rates.

HubSpot Features

HubSpot’s campaigns builder delivers powerful ways to organize your marketing:

• Collaborative Planning: Task assignment, comments, and shared calendar features give team members the context they need
• Asset Management: You can tag and organize blog posts, social media content, emails, and other marketing materials
• Immediate Analytics: Performance insights and campaign effect reporting (beta) show ROI
• Campaign Templates: Pre-designed frameworks help first-time users start their marketing initiatives

The platform excels at connecting various marketing efforts under a single campaign structure. This helps measure attribution and effectiveness more accurately.

Integration

HubSpot merges with about 1,500 popular apps and web services, including:

• Analytics: Amplitude
• Project Management: Jira
• Design: Adobe Express
• Communication: Aircall, Microsoft Teams
• Social Media: LinkedIn

This wide range of integrations lets marketers unite their tools while keeping specialized functions where needed.

Pricing

HubSpot Marketing Hub comes in tiers:

• Professional: Detailed marketing automation, reporting, and campaign tools
• Enterprise: More control and flexibility than the Professional tier

Both tiers need yearly commitments, and Enterprise plans require payment upfront.

HubSpot Pros & Cons

Pros:

• Detailed all-in-one marketing platform
• Accessible user interface
• Strong campaign organization system
• Great training resources through HubSpot Academy
• Extensive integration options

Cons:

• Big price jumps between tiers
• Yearly contracts needed for Professional and Enterprise plans
• Basic features in lower-tier plans
• Too many customization options might overwhelm users
• Higher-level plans charge onboarding fees

8. Brevo

Brevo’s, which emerged as the rebranded version of Sendinblue in May 2023, takes a complete approach with its all-in-one marketing platform. The platform combines email campaigns, SMS marketing, WhatsApp messaging, and live chat interactions under one digital roof.

Features

The platform’s campaign management revolves around its resilient email marketing system with these notable features:

• Drag-and-drop email editor with customizable templates
• Marketing automation workflows that create individual-specific experiences
• Email and SMS campaign capabilities working together
• Web tracking and audience segmentation tools
• Live chat features that let you connect with website visitors

A user-friendly interface makes campaign creation simple for beginners. The platform delivers impressive deliverability rates exceeding 99% for emails, even though it has fewer advanced features than some competitors.

Integration

The platform connects with 67 different services, which is fewer than its competitors but covers everything you need:

• E-commerce platforms (Shopify, WooCommerce, BigCommerce)
• CMS tools (WordPress)
• CRM systems (Salesforce)
• Social media platforms
• Developer tools and SMS gateways

Users can access a dedicated marketplace to manage these integrations. The marketplace lets you edit settings, check synchronization status, and trigger data syncs between connected applications manually.

Pricing

Brevo stands out with its unique pricing structure based on email volume instead of contact count:

• Free Plan: 300 emails/day with unlimited contacts
• Starter: From $9/month for 5K emails monthly
• Business: From $18/month with advanced features
• Enterprise: Custom pricing with dedicated support

You can add optional features like Brevo branding removal ($12/month), SMS credits, WhatsApp campaigns, and dedicated IP addresses ($251/year).

Brevo Pros & Cons

Top Pros:

• Free plan comes with unlimited contacts
• Simple interface for new users
• Email and SMS features work together
• Budget-friendly pricing structure
• WordPress integration works smoothly

Cons:

• Fewer integrations than other platforms
• Simple reporting features in lower-tier plans
• Support response times vary
• Free plan has restrictive daily sending limits
• Business plan or higher needed for landing pages

9. ClickUp

ClickUp started as a project management platform but transformed into a versatile campaign management tool. The platform brings marketing workflows together in one workspace. Teams can organize their campaigns from start to finish with reliable task visualization options.

Features

ClickUp’s campaign management strengths lie in how it organizes visual workflows:

• Campaign Planning: Team brainstorming happens in dedicated chat channels where AI turns important messages into practical tasks
• Visual Campaign Tracking: Teams can switch between Gantt charts for timelines, Kanban boards to track status, and calendars to schedule work
• Campaign Brief Templates: Ready-to-use frameworks help outline goals, target markets, budgets, and marketing assets
• Campaign Dashboards: Teams get immediate monitoring of KPIs and automatic tracking toward measurable goals

The platform stands out with customizable campaign templates. Marketers can visualize and plan initiatives from different perspectives, including product launches, social media tracking, and budget management.

Integration

ClickUp connects with other tools in several ways:

• 50+ native integrations built by ClickUp’s core team
• Users can access 1,000+ third-party tools through integration platforms
• Developers can create custom integrations with Open API
• The Embed View feature lets teams add external apps right next to their tasks

Pricing

The platform offers four affordable pricing tiers:

• Free Forever: $0 with 100MB storage and basic features
• Unlimited: $7/month per user (billed annually) includes unlimited storage
• Business: $12/month per user (annual billing) comes with advanced features
• Enterprise: Custom pricing includes better security and permissions

Annual payment gives users a 30% discount compared to monthly billing.

Pros & Cons

Top Pros:

• One solution eliminates context switching
• Users get extensive customization options
• Prices are competitive
• Automation features pack a punch
• Rich integration ecosystem

Cons:

• New users face a learning curve
• The interface can overwhelm at first
• The mobile app needs more features
• Large projects can slow down loading times
• Add-ons make pricing complex

10. Hootsuite

Hootsuite stands out as a social-first platform that changes how marketing teams run their campaigns. Teams can manage multiple social platforms from one dashboard. The platform serves over 22 million users in more than 175 countries and makes social content creation, scheduling, and performance analysis smooth through its user-friendly dashboard.

Features

Hootsuite’s campaign management tools give you complete control of your social media:

• Publishing Tools: Content calendar to schedule and publish posts across networks with AI-helped caption creation
• Campaign Organization: Create and track content campaigns that everyone in your organization can see
• Engagement Management: One social inbox to monitor messages, mentions, and comments
• Social Advertising: Tools to manage Facebook, Instagram, X/Twitter, and LinkedIn ad campaigns and track their performance
• Analytics: Custom reports on campaign performance with industry standards

The platform excels at delivering social campaign management at scale. Teams can coordinate content across multiple platforms at once while keeping their message consistent.

Integration

Hootsuite connects smoothly with:

• 100+ apps including CRM systems and project management tools
• Open API platform for custom development and integration
• Salesforce integration to track customer service and social interactions
• Direct connections to all major social networks

These connections help businesses link their social data with other enterprise systems to make better use of information in their marketing initiatives.

Pricing

Hootsuite’s pricing comes in tiers:

• Professional: $99/month (annual billing) for 1 user and 10 social accounts
• Team: $249/month for 3 users and 20 social accounts
• Enterprise: Custom pricing starting at 5 users and 50 social accounts

Each tier adds more advanced features. Enterprise users get custom workflows, approval processes, and proprietary AI tools.

Hootsuite Pros & Cons

Pros:

• One place to manage multiple social accounts
• User-friendly interface that’s easy to learn
• Complete analytics and reporting
• Resilient scheduling capabilities
• Large integration ecosystem

Cons:

• Costs more than simple social tools
• Lower-tier plans have fewer features
• Support response times vary
• New users might find the interface complex
• Premium subscription needed for advanced features

What makes the best campaign management software?

The right email campaign management software needs several key features that affect marketing success and team productivity. Smart marketers know the right tool is the life-blood of running, tracking, and improving campaigns to get the best results.

• CRM system
• Analytics and reporting features
• Automation
• Manage multiple channels
• Ease of use

The right campaign management software improves efficiency, provides detailed reporting, grows with your business, aids team collaboration, and fits naturally with your current tools. These elements form strong foundations for marketing strategies that deliver better business results.

Conclusion

We tested many more campaign management platforms and discovered that each tool shines in its own way while meeting different business needs. Salesforce Marketing Cloud and HubSpot deliver detailed enterprise solutions. Small businesses might find CampaignHQ or Brevo better suited to their budget and needs.

Your specific needs will guide the right choice. Teams with a social-first approach should look at Hootsuite. Project management focused teams tend to prefer ClickUp. Organizations that need advanced automation can benefit from ActiveCampaign’s smart workflows.

Check out CampaignHQ’s email marketing features if you want a balanced solution that packs powerful features at reasonable prices.

FAQ

What is campaign order management software?

Campaign order management software makes the advertisement sales process smoother. Standard campaign tools differ from order management systems that handle the original phases of campaign creation. These systems manage multiple rate cards based on market needs and build product catalogs matching your agency’s services and pricing structures. Most standalone advertising order management systems face integration challenges because they don’t naturally connect with workflow management platforms or analytics tools.

What is a campaign CRM?

A campaign CRM blends customer relationship management with campaign management features to create one system that handles all customer interactions during marketing initiatives. Campaign CRM technology helps companies keep steady connections with prospects and customers. It also makes processes smoother and improves profits.

How does campaign management software improve marketing efficiency?

Campaign management software automates workflows, centralizes data, enables precise targeting, provides real-time analytics, and streamlines collaboration—boosting productivity while reducing manual tasks and errors.

What are the top features to look for in campaign management software?

Look for automation, analytics, multi-channel integration, intuitive interface, customization options, and robust reporting to streamline your marketing campaigns effectively.