Amazon Pinpoint end-of-support timeline

Choose the destination by workload

Practical migration checklist

• Export endpoint attributes, opt-in state, suppression data, segments, templates, and journey logic.
• Map every API and event source that starts or updates a campaign.
• Separate transactional sending from marketing journeys before choosing the destination.
• Test authentication, unsubscribe and preference handling, bounce processing, and analytics in parallel.
• Set a production cutover date with rollback criteria before October 30.

Continue with the page that matches your migration decision:

• Deadline and end-of-support guide
• Pinpoint to SES technical migration guide
• Pinpoint replacements and alternatives
• Discuss a CampaignHQ migration

Amazon has officially announced that Amazon Pinpoint support is ending, leaving thousands of teams scrambling to rethink their email infrastructure. Whether you’re using Pinpoint for segmentation, campaigns, or customer journeys, the engagement features you rely on will be gone by October 30, 2026.

If you’re sending email via Amazon SES, you don’t have to start from scratch. In this article, we’ll show you how to avoid disruption—and migrate painlessly to CampaignHQ, the only platform built specifically for Pinpoint users.

Let’s explore why this matters, what your options are, and how CampaignHQ can save you months of migration work.

Amazon Pinpoint: What’s changing and why It matters?

In May 2025, Amazon announced that Amazon Pinpoint’s engagement features will be deprecated. Key components like:

• Campaigns
• Journeys
• Segments
• Endpoints
• Analytics

…will all be shut down by October 30, 2026. In fact, new projects cannot be created on Pinpoint since May 20, 2025.

What is the impact?

For startups and SaaS companies using Pinpoint with Amazon SES, this means:

• Loss of campaign functionality
• Disruption in customer journeys
• Broken analytics and segmentation tools
• A thorough rebuilding of your marketing automation stack

This change might force businesses to migrate towards a third-party ESP that may not support SES, or else they will have to implement everything again from the scratch, which is a long and burdensome process.

AWS provides a migration guide detailing all the migration steps, but it is meant for advanced teams and does provide a solution to the bigger UX and campaign-building challenges.

Your options now that Amazon Pinpoint support is ending

Option 1: Rebuild In-House

You could technically rebuild journeys, campaigns, and analytics on top of Amazon SES or SNS, but:

• You’ll need to set up custom dashboards
• Build UI for campaigns
• Maintain infrastructure and scaling
• Handle compliance, unsubscribes, deliverability, and reporting

This could take 3–6 months of engineering time.

Option 2: Switch to Another ESP

Moving to a tool like Mailchimp, Customer.io, or Braze means:

• Replacing SES with their SMTP (losing control and cost benefits)
• Data lock-in
• Limited API access
• Often built for marketers, not engineers or product teams

If you love Amazon SES’s reliability and pricing, this option sacrifices too much. Understand the costs with our detailed Amazon SES pricing breakdown.

Option 3: Use CampaignHQ

CampaignHQ is purpose-built for teams migrating from Amazon Pinpoint. It provides:

• Full support for Amazon SES
• A user-friendly interface for campaigns, journeys, and analytics
• AI-powered workflows, segmentation, and winback flows
• 1-click migration for contacts, segments, templates, and campaigns

Most importantly, you don’t need to rebuild anything.

👉 See the full migration page

Why CampaignHQ Is the best Amazon Pinpoint alternative?

CampaignHQ was designed with modern email needs in mind—especially for startups and product-led teams that care about performance, ownership, and flexibility.

Keep using Amazon SES

No need to change SMTP providers or lose the SES reliability you trust. CampaignHQ connects directly to your SES setup.

Smarter Campaigns With AI

• Smart segmentation based on user behavior
• Predictive winback flows
• AI-assisted subject lines
• Email performance recommendations

These aren’t gimmicks—they help you send better campaigns, faster.

Built for Developers & Product Teams

CampaignHQ is not a bloated enterprise tool. It’s lightweight, fast, and API-friendly, making it ideal for startups who want control + velocity.

Designed for Collaborative Teams

Product, growth, and marketing teams can collaborate via:

• Shared campaign dashboards
• Workflow automation
• Real-time reporting

Transparent Analytics (No More Guessing)

Pinpoint’s analytics were complex and limited. CampaignHQ will gives you easy-to-digest reports and dashboards without needing to pipe everything into a Athena or Redshift.

Pinpoint Migration Options: Side-by-Side Comparison

Use this table to evaluate your migration path based on what matters most to your team:

What does migration from Amazon Pinpoint look like?

The AWS documentation outlines the following migration steps:

• Export endpoints
• Rebuild journeys and campaigns
• Migrate templates and event data

CampaignHQ can help scope and execute the move while you retain Amazon SES for email sending.

How a CampaignHQ migration is scoped

1. Connect your SES account (via IAM roles or credentials)
2. Import your templates and segments (via UI or API)
3. Recreate your journeys using CampaignHQ’s visual workflow builder
4. Test and go live

And if you don’t want to do it manually?

CampaignHQ’s team will handle your entire migration. Book a free migration consult

Built by engineers who’ve scaled YC-backed startups

CampaignHQ was built by the team behind KumoHQ—engineers who’ve led product and engineering at startups like Volopay and WeInvest. That means we’ve lived through the pains of:

• Deliverability issues
• Engineering-heavy campaign stacks
• Fragmented analytics
• Tools that don’t play nice with SES

We built CampaignHQ so you don’t have to.

Conclusion: don’t let Pinpoint’s sunset derail your email growth

With Amazon Pinpoint support officially ending, you’re facing a critical inflection point. Over the next year, AWS will gradually shut down the tools you’ve come to rely on—journeys, campaigns, analytics, and endpoint management. And by October 30, 2026, those features will be gone for good. See our full AWS email service pricing guide for cost-saving tips. Check our Amazon Pinpoint pricing guide before you commit.

That doesn’t just mean lost features. It could mean:

• Broken workflows
• Fragmented analytics
• Reduced campaign efficiency
• Slower growth due to engineering distractions

Many teams are tempted to rebuild internally or switch to a bloated, all-in-one ESP that forces them off Amazon SES entirely. But those paths are expensive, time-consuming, and ultimately limit your control over your infrastructure.

CampaignHQ is the migration path Amazon Pinpoint users have been waiting for.

Built specifically to replace Pinpoint (while retaining Amazon SES), CampaignHQ gives you the features you’re losing—plus the modern UX, AI automation, and reliability your team actually needs. You’ll get:

• Seamless integration with SES
• 1-click migration for campaigns, contacts, and templates
• Intuitive visual workflows and analytics
• AI-powered segmentation and personalization tools
• Dedicated support to help you go live in hours, not weeks

Ready to migrate?👉 Start your free migration here

Or book a call to see how easy it is: Talk to our team