MoEngage pricing confuses most mid-scale edtech, travel, ecommerce, and real estate managers – especially teams already running marketing campaigns. Is the $999/month Standard plan worth it vs Netcore Cloud’s volume scaling or CampaignHQ’s AWS-native $34 base?

This 2026 breakdown covers exact tiers (Standard $999, Growth $4,999+), real ROI from Vedantu’s 65% growth and WOW Skin’s 12x returns, plus head-to-head pricing vs WebEngage, Wati, Brevo, Mailchimp. Built for CTOs/CMOs evaluating TCO – includes CampaignHQ alternative saving 75% while matching 90% features.

What Is MoEngage Pricing in 2026?

MoEngage ties costs to MAUs and events processed, skipping per-message fees that plague WhatsApp tools. Standard plan: $999/month for up to 10k MAUs. You get core email automation, push notifications, in-app messaging, basic segmentation, and analytics enough for email blasts or WhatsApp blasts in early ecommerce.

Growth plan jumps to $4,999/month (50k MAUs) or $5,999 (100k), unlocking real-time personalization, cohort analysis, A/B testing via AB testing in email marketing, and unlimited journeys. Think edtech retention plays or travel upsells. Enterprise/custom starts $19,999+/month: full AI orchestration, dedicated SLAs, compliance for real estate leads, and email marketing API integrations with your Laravel stack.

Add-ons run $0.001-$0.01 per event for extra channels. Annual billing? 15-20% off. Free trials: 14-30 days, but mid-scale quotes need demos. TCO for 100k MAU teams: $50k-$200k/year, including 2-4 weeks onboarding. Scales predictably unlike Mailchimp’s subscriber traps your marketing team pays for growth, not flat fees.itqlick+2

Key Pricing Factors & Structures Industry wise:

Which MoEngage Plan Best Fits Mid-Scale Edtech or Ecommerce?

Picture your team: 10k-500k customers, existing campaigns, no time for bloat.

• Standard ($999/mo, ≤10k MAUs): Unlimited campaigns, webhooks, dashboard. Test WhatsApp auto-reply or email template builders without risk. Starter for real estate lead drips.

• Growth ($4,999-$5,999/mo, 50k-100k MAUs): Real-time segments, predictive AI like AI personalization marketing. Edtech managers use for dropout nudges; ecommerce for abandoned cart WhatsApp messages.

• Enterprise (Custom $19k+): Unlimited events, HIPAA-adjacent compliance, campaign management software depth. Founders scale travel bookings here.

Overages? 20-30% premiums. Pro tip: Pair with cohort analysis for sharper ROI tracking.

MoEngage vs Netcore Cloud vs CampaignHQ: Full Pricing Comparison

Netcore’s usage-based (~$16+/user/year) flexes for volume, but CampaignHQ’s AWS pay-per-use crushes TCO see netcore vs AWS SES and CampaignHQ vs MoEngage vs WebEngage.

CampaignHQ skips MAU taxes via what is Amazon SES; check netcore pricing breakdowns.

How Does MoEngage Compare to WebEngage Pricing?

Visitor-based WebEngage starts cheap but converges.

MoEngage vs WhatsApp Tools: Wati, AiSensy, Wanotifier, CampaignHQ Pricing?

WhatsApp specialists charge per-conversation with Meta’s 8-20% markups baked in, making costs unpredictable as volume grows. Your mid-scale marketing team hates surprises. MoEngage bundles WhatsApp into its omnichannel base pricing (no extra per-message fees beyond MAUs), giving smoother scaling for WhatsApp campaigns across edtech reminders or ecommerce carts.

• Wati: Growth plan ₹2,499/month (~$30 USD), Pro ₹4,999 (~$60). Per-conversation fees: ₹0.88-3.20 utility/marketing messages + Meta markup. Scales to ₹20k+ for high-volume WhatsApp blast. Strong chatbots but caps automation depth. Your devs need WhatsApp Business API access separately. Good for travel agencies starting WhatsApp marketing for travel agencies, but overages kill ROI at 50k+ messages/month.

• AiSensy: Basic ₹999/month (~$12), Growth ₹3,999 (~$48), Pro ₹9,999 (~$120). Conversation charges: ₹0.77-2.90 + markup. Includes green tick setup via WhatsApp green tick and basic flows. Popular for ecommerce abandoned cart WhatsApp messages, but lacks cross-channel like email. See how WhatsApp Business API pricing works. Mid-scale teams outgrow fast; 100k messages/month hits ₹50k+.

• CampaignHQ: $34/month base + Meta pass-through (no platform markup). AWS-native WhatsApp via how to integrate AWS WhatsApp API + unlimited SES emails. True unlimited flows via WhatsApp automation, scales infinitely for WhatsApp ROI. 75-85% cheaper than MoEngage/Wati combo – perfect reduce churn email WhatsApp automation. Native Laravel/Joget integration, no MAU limits.

MoEngage Edge: WhatsApp embeds at $999+ base – no conversation surprises, unlimited within MAUs. Pairs with email/SMS for email WhatsApp multichannel marketing. Your Laravel/Joget stack integrates via APIs; expect 3x reply rates vs siloed tools.

CampaignHQ Winner: Only platform passing 100% Meta rates directly (no markup), unlimited scale, full-stack email+WhatsApp. Mid-scale teams save $50k+/year vs MoEngage while matching 90% features.

MoEngage vs Email Platforms: Brevo, CampaignHQ, Mailchimp, AWS Pinpoint?

Email-only platforms keep entry low but lack MoEngage’s omnichannel depth your mid-scale team needs bundles for 10x lifts in email marketing for edtech.

• Brevo: Starter $9/month (300 emails/day limit). Grows to $25+ for 20k emails. Great for newsletters, weak on journeys or WhatsApp. Scales linearly but caps automation fine if email blast is your only play.

• CampaignHQ: Starts $34/month + $1/10k subs via AWS SES. Unlimited sends at Amazon SES pricing, WhatsApp baked in. Your Laravel devs love email marketing tools with AWS SES integration. 70% cheaper than MoEngage for email automation, scales infinitely without MAU traps. Perfect mid-scale bridge to full omnichannel.

• Mailchimp: Free to $13+/500 contacts, jumps $299 for 50k. Subscriber-locked; recent Mailchimp price increase killed value. Strong templates but no native WhatsApp.

• AWS Pinpoint: Pure pay-per-use ($1/1k emails, $0.00725/SMS). No UI bloat, dev-heavy. Pairs with CampaignHQ for send bulk emails using Amazon Pinpoint. Cheapest raw sends but zero personalization out-the-box.

Did MoEngage Drive Edtech ROI Like Vedantu?

Absolutely Vedantu grew topline 65% and CTR 140% using insight-led segments and journeys. They targeted dropout risks with personalized course reminders across email/push, cutting churn 25%. Edamama mirrored this: 213% conversion boost via AI product recommendations timed perfectly for enrollments.

Your mid-scale edtech fits perfectly: 2-3x ROI typical by slashing 20-30% churn. Matches how edtech companies can boost customer retention via segments and use cases of WhatsApp Business API for edtech like instant query replies. Stack with customer retention with AWS in edtech for similar wins at lower cost CampaignHQ users report 180% engagement lifts without $999 entry.

Travel Industry MoEngage ROI: Real Numbers?

Tiket.com slashed churn 30% with real-time booking abandonment flows across channels. Travelodge exploded revenue 354% via post-purchase upsells (room upgrades, add-ons). Treebo Hotels soared conversions 28% through delivery-optimized push campaigns during peak seasons.

Mid-scale agencies average 5x ROI in 9 months on reminders and loyalty plays. Amp these with customer retention in travel strategies plus WhatsApp marketing for travel agencies CampaignHQ delivers identical flows via AWS WhatsApp for ecommerce at fraction of TCO, with 40% faster setup for your team.

Ecommerce ROI from MoEngage Case Studies?

WOW Skin Science clocked 10-12x ROI, 40% install-to-purchase lift, and 40% less ad spend via hyper-personalized journeys. Mamaearth hit 219% delivery rates on cart recovery; Get My Slice boosted opens 35% with behavioral triggers.

Ecommerce carts recover 4x faster real estate adapts for 20-30% inquiry bumps. Stack AWS WhatsApp for ecommerce abandoned cart flows and ecommerce email marketing for CampaignHQ parity. Users see 8x ROI blending email WhatsApp multichannel marketing.

Real Estate ROI: Does MoEngage Work Here?

Direct cases lean adjacent: Mamikos (rentals) boosted bookings 31% via push timing. Expect 15-25% lead conversion lifts nurturing inquiries across channels property views to offers in 48 hours.

Your CRM integrates via APIs for real estate CRM marketing automation, yielding 3x faster closes. CampaignHQ matches via email WhatsApp multichannel marketing and WhatsApp chatbots customer journey, saving 75% vs MoEngage while handling schema-fed leads.

Step-by-Step MoEngage ROI Calculator for Your Business?

1. Baseline Metrics: Track LTV, churn, CAC via email engagement funnel or email marketing funnel. Example: Edtech LTV $500, 15% monthly churn.

2. Project Lifts: Use cases 20-50% revenue bump, 25% churn drop. Conservative: 30% LTV gain.

3. TCO Breakdown: $120k/year mid-scale ($5k/mo x12 + $20k onboarding/staff). Add email marketing cost variables.

4. Calculate ROI: (LTV Gain x Customers – TCO) / TCO. Example: 10k customers x $150 gain = $1.5M revenue / $120k = 11.5x. Avg 3-7x year 1 across verticals.

Netcore hits 70x peaks (volume plays); WebEngage 40% steady. CampaignHQ: 5x at 1/5th cost via customer retention cost optimization and WhatsApp ROI.

MoEngage Pros and Cons for Teams with Marketing Staff?

Pros: Unified dashboard kills tool sprawl; AI auto-tunes AI marketing strategy like AI in email marketing. Real-time everything speeds iterations.
Cons: $999 floor excludes tests; 2-4 week ramp-up frustrates devs. Overages sting; less flexible than netcore replacement automation tools or CampaignHQ’s instant AWS scaling.

Why CampaignHQ Outperforms MoEngage on ROI?

AWS SES at Amazon SES pricing 2026, WhatsApp via how to integrate AWS WhatsApp API. 70-80% savings, Joget/Laravel native, no lock-in like migrating from Amazon Pinpoint to CampaignHQ.