Teams by the thousands need to move from Amazon Pinpoint to CampaignHQ. Amazon’s official announcement about Pinpoint’s end of support has created quite a stir. Organizations must now rebuild their email infrastructure before October 30, 2026.

Amazon’s decision will affect its campaign management components. The shutdown includes Campaigns, Journeys, Segments, Endpoints, and Analytics. The situation gets trickier because Pinpoint stopped accepting new projects in May 2025. SMS operations will continue normally. However, teams that rely on amazon pinpoint campaigns to handle email marketing face major changes ahead.

The good news is that amazon migration options are available. CampaignHQ stands out as one of the best alternatives. In this piece, we’ll get into Pinpoint’s deprecation effects and look at your migration choices. We’ll show why CampaignHQ makes perfect sense as a replacement and give you a clear path to move your marketing setup without losing any capabilities.

Amazon Pinpoint Deprecation Timeline and Impact

AWS has set a final shutdown date for Amazon Pinpoint features. Organizations using this service need to understand the timeline and how it will affect them.

End of Support Date: October 30, 2026

AWS will stop supporting Amazon Pinpoint’s engagement features on October 30, 2026. Users will permanently lose access to the Amazon Pinpoint console and all related resources after this date. AWS has already stopped accepting new Pinpoint customers since May 20, 2025. Only customers who signed up before this date can use Pinpoint features until the final shutdown.

Features Being Removed: Campaigns, Journeys, Segments, Analytics

The shutdown affects Amazon Pinpoint’s engagement capabilities. Users will lose access to:

• Campaigns – All messages, message treatments, variables, analytics data, schedules, and related settings
• Journeys – Activities, analytics data, schedules, and other journey configurations
• Segments – All segment settings and data, including dynamic segment groups, filters, imported endpoints, and user IDs
• Analytics – Data for all engagement metrics, such as message delivery statistics and journey execution metrics

AWS has confirmed that APIs related to SMS, voice, mobile push, OTP, and phone number validation will continue through AWS End User Messaging.

Effect on Amazon Pinpoint Customers Using SES

Teams using Pinpoint with Amazon Simple Email Service (SES) face significant changes. Users must now choose between several options. AWS recommends that teams using Pinpoint’s email features should switch to Amazon SES. AWS will add Pinpoint’s email deliverability dashboard features to SES by October 2026.

Organizations must now rebuild their marketing automation stack or move to different solutions. Teams need amazon migration strategies to minimize disruption as they lose access to campaign functionality, customer journeys, and analytics tools.

Evaluating Migration Options for Amazon Pinpoint Users

Teams must carefully evaluate their migration options now that Amazon Pinpoint’s deprecation is confirmed. The choice depends on technical requirements, resources, and long-term strategy.

Rebuilding In-House on Amazon SES or SNS

Teams can rebuild their campaigns and analytics directly on Amazon SES or SNS, but this comes with big challenges. This do-it-yourself approach means you’ll set up custom dashboards, build campaign management interfaces, and scale infrastructure on your own.

Your team becomes responsible for compliance, unsubscribes, deliverability metrics and reporting. This migration path takes 3–6 months of dedicated engineering resources. Organizations with limited technical resources or tight deadlines might find this impractical.

Switching to Third-Party ESPs like Mailchimp or Braze

Moving to established ESPs like Mailchimp or Braze provides ready-made features but comes with important trade-offs. These platforms target marketing teams more than engineering or product departments. You’ll replace your existing SES infrastructure with their proprietary SMTP services.

This means losing the cost efficiency and reliability that made SES attractive in the first place. Data lock-in problems and limited API access can restrict your technical flexibility.

Using CampaignHQ as a Drop-in Replacement

CampaignHQ stands out as a solution built specifically for teams moving from Amazon Pinpoint. It works seamlessly with your existing Amazon SES account, so you won’t change your email delivery infrastructure. The platform offers an accessible interface for campaigns, analytics, and AI-powered workflows and segmentation.

Amazon Pinpoint customers will find great value in CampaignHQ’s one-click migration of contacts, segments, templates, and campaigns. This makes the transition smoother and keeps your AWS campaign management capabilities intact.

Your team’s structure, technical resources, and specific marketing automation functionality needs will determine the best migration strategy.

Why CampaignHQ is the Best Alternative to Amazon Pinpoint

CampaignHQ stands out among migration options for teams that want to move away from Pinpoint. The platform helps Amazon Pinpoint customers continue their existing workflows with minimal disruption.

Full Compatibility with Amazon SES

CampaignHQ merges with your Amazon SES account. You can keep your current email infrastructure. The platform lets you send unlimited emails through your AWS SES accounts. It supports proper authentication methods like SPF, DKIM, and DMARC protocols. You can connect multiple domains and run email marketing campaigns. The cost benefits that made SES attractive remain intact.

Teams can send unlimited personalized emails through their AWS account right now with the AWS Partnership Program at CampaignHQ.

AI-Powered Segmentation and Journey Builder

The platform uses advanced machine learning algorithms to analyze big datasets of customer information. It spots hidden patterns and customer priorities that human analysts might miss. This AI-powered approach to customer segmentation helps businesses create precise marketing strategies.

Companies using these individual-specific techniques have reached 43% open rates, which is much higher than typical industry numbers.

Built for Product, Growth, and Engineering Teams

CampaignHQ was built specifically for technical teams, unlike traditional ESPs that focus on marketing departments. The platform provides strong email marketing tools through its drag-and-drop email designer. It includes campaign management tools, automated email response systems, and support for multiple domains.

Transparent Analytics Without Redshift or Athena

Teams don’t need complex data warehouse solutions with CampaignHQ. The platform includes complete analytics capabilities. You can track how campaigns perform by segment and access data instantly. This helps teams improve their approach based on live insights.

Collaborative Campaign Management for Teams

Global organizations benefit from the platform’s essential team features. The cloud-based interface allows multiple users to access it. Marketing teams across different regions can work together on campaigns effectively. Teams can coordinate regional campaign initiatives while keeping their global brand consistent.

How to Migrate from Amazon Pinpoint to CampaignHQ?

Moving from Pinpoint to CampaignHQ is a simple process that teams can complete faster.

Here’s a practical guide to make your transition smooth.

Connect SES Account via IAM Roles or Credentials

Your first step is to connect CampaignHQ with your Amazon SES infrastructure. You can authenticate using IAM roles or AWS credentials directly. This connection keeps your AWS campaign management setup intact and your email delivery infrastructure running smoothly.

Import Templates, Segments, and Contacts

After the connection is set up, bring your marketing assets into CampaignHQ. You can import templates, segments, and contact lists through the easy-to-use interface or API. CampaignHQ maps your Pinpoint data fields automatically to match the new system.

Rebuild Journeys Using Visual Workflow Builder

The next step is to recreate your amazon pinpoint campaigns with CampaignHQ’s visual workflow builder. You can build message sequences by dragging and dropping elements on the canvas-based workspace. This makes it easy to replicate your customer journeys with minimal changes.

Testing and Going Live in Under a Day

Run detailed tests to check everything works properly before going live. Most amazon pinpoint customers complete this whole ordeal from original connection through testing in less than a day.

CampaignHQ Team-Assisted Migration Option

CampaignHQ also provides professional migration services to handle your transition. Their expert team uses a well-laid-out six-step process and completes most migrations within 7-10 days. This service will give a zero-downtime transition, as both systems run together until the switch is complete.

Need more information about smooth migration options? Check out the AWS Partnership Program at CampaignHQ to get more resources and support.

Conclusion

Amazon Pinpoint’s shutdown will affect thousands of teams worldwide by October 2026. Your business needs to make vital decisions about marketing automation infrastructure soon. CampaignHQ emerges as the best practical solution that works with your existing Amazon SES setup and adds powerful campaign management features.

Moving to CampaignHQ is easier than other options. You won’t need to rebuild in-house systems or switch to traditional ESPs. The platform provides a dedicated migration path for Pinpoint users that saves time and protects your AWS infrastructure investment.

Technical teams love CampaignHQ’s developer-first approach instead of just focusing on marketing departments. Your engineering and product teams can use both visual tools and API access while you retain control of campaign creation. The AI-powered segmentation tools have helped organizations achieve 43% open rates through better personalization.

Time is running out for Amazon Pinpoint. Waiting to migrate will only leave you with less time and might force rushed changes later.

Check out the AWS Partnership Program at CampaignHQ to secure your marketing automation future without disrupting current workflows.

Amazon’s announcement caught many users off guard. This change is a chance to upgrade beyond Pinpoint’s features. CampaignHQ brings better analytics, shared tools, and simplified processes that boost your marketing results while keeping the cost advantages of your AWS infrastructure.

FAQs

What is happening to Amazon Pinpoint?

Amazon has announced the end of support for key Amazon Pinpoint features, including campaigns, journeys, segments, and analytics. The service will be completely shut down on October 30, 2026.

What options do I have for migrating from Amazon Pinpoint?

You have several options, including rebuilding in-house on Amazon SES or SNS, switching to third-party ESPs like Mailchimp or Braze, or using CampaignHQ as a drop-in replacement specifically designed for Pinpoint users.

Why is CampaignHQ considered a good alternative to Amazon Pinpoint?

CampaignHQ offers full compatibility with Amazon SES, AI-powered segmentation, and a platform built for product, growth, and engineering teams. It also provides transparent analytics and collaborative campaign management features.

How long does it typically take to migrate from Amazon Pinpoint to CampaignHQ?

Most teams can complete the migration process in less than a day. This includes connecting your SES account, importing templates and contacts, rebuilding journeys, and testing the system before going live.

Will I need to change my email delivery infrastructure when migrating to CampaignHQ?

No, CampaignHQ seamlessly integrates with your existing Amazon SES account, allowing you to maintain your current email infrastructure without sacrificing cost efficiency or reliability.