11 Best Mailchimp Alternatives For 2025 [Reviewed]

Remember at the time Mailchimp dominated the small business landscape? That era has ended.

My clients consistently face challenges with Mailchimp's complex pricing structure and limited features. This once simple and cost-effective email marketing tool has transformed into a costly platform that struggles to meet modern business requirements.

We tested numerous Mailchimp alternatives in the last year, and the results are promising. The market offers solutions that match your specific needs - whether you need competitive pricing, robust automation capabilities, or just a user-friendly platform.

Let's dive into the 11 best Mailchimp alternatives that deliver real results in 2025. These options range from cost-effective tools to comprehensive enterprise solutions.

Comparison Table

11 best Mailchimp alternatives for 2025

Let's take a closer look at each Mailchimp alternative I've tested and reviewed. Here's what makes each platform special and why you might want to think about them for your email marketing needs.

CampaignHQ:

CampaignHQ stands out for its affordability and emphasis on multi-channel campaigns, particularly appealing to small businesses and e-commerce platforms.

Top Features:

1. Multi-Channel Campaigns: Seamlessly integrates email and WhatsApp messaging.
2. Automation: Unlimited workflows for email and WhatsApp campaigns.
3. AI Tools: Offers AI-driven subject line suggestions and email creation.
4. Customization: Unlimited segmentation, custom fields, and campaign options.
5. Scalability: Flexible subscriber limits with affordable pricing.
6. Analytics: Detailed reporting for better campaign performance tracking.
7. Customer Support: Includes live support and setup assistance.

Pricing:

Regular Plan:

• $7/month: For 500 subscribers and 5,000 emails.
• Includes free WhatsApp green tick application.

Connect Plan:

• $5/month: For 500 subscribers with unlimited emails and WhatsApp messages.
• Integrates your own AWS SES or WhatsApp Cloud API.
• Offers 20% discounts on yearly plans and a 7-day free trial with no credit card required.

Pros:

• Affordable pricing compared to competitors.
• Strong multi-channel support for email and WhatsApp.
• User-friendly interface with a drag-and-drop editor.
• Excellent for small businesses and e-commerce.
• AI-powered tools enhance efficiency and creativity.
• Positive user reviews highlight intuitive design and impact on conversions.

Cons:

• Limited features for enterprises needing advanced capabilities.
• May not be as robust as premium competitors for large-scale operations.

Brevo

Brevo offers a detailed solution with a 99% email delivery rate. Their all-in-one approach blends email marketing, SMS, and WhatsApp campaigns together. My clients' campaign performance improved by a lot with their AI-powered email optimization.

• Top Features:
  • 99% email delivery rate.
  • Supports email, SMS, and WhatsApp campaigns.
  • AI-powered email optimization for better performance.
• Pricing:

• Free plan available for up to 300 emails/day.
• Paid plans start at $25/month for 20,000 emails.
• Pros:
  • All-in-one marketing platform.
  • Excellent delivery rates.
  • Intuitive interface.
• Cons:
  • Limited daily sending in the free plan.

Mailerlite

Mailerlite delivers remarkable results, especially when you're starting your email marketing trip. The free plan gives you up to 12,000 emails per month at no cost. Users love its user-friendly drag & drop editor and high deliverability rates.

• Top Features:
  • Drag-and-drop editor.
  • High deliverability rates.
  • Up to 12,000 emails per month on the free plan.
• Pricing:

• Free for up to 1,000 subscribers.
• Paid plans start at $10/month for 1,000 subscribers.
• Pros:
  • Affordable for small businesses.
  • User-friendly interface.
• Cons:
  • Limited advanced automation compared to competitors.

ConvertKit

ConvertKit changes the game for content producers. The RSS to email feature cuts down 80% of email marketing work. Managing subscribers becomes quick and easy with their tagging system.

• Top Features:
  • RSS-to-email automation.
  • Subscriber tagging for precise targeting.
  • Ideal for content creators and bloggers.
• Pricing:

• Free plan for up to 1,000 subscribers.
• Paid plans start at $9/month.
• Pros:
  • Streamlined workflows for creators.
  • Simple, automation-friendly platform.
• Cons:
  • Lacks robust features for e-commerce.

HubSpot

HubSpot's email marketing tools help customers achieve an average 129% increase in inbound leads after 12 months. Businesses that focus on evidence-based marketing benefit from the platform's CRM integration.

• Top Features:
  • CRM integration with email tools.
  • Data-driven analytics for inbound lead generation.
  • Comprehensive marketing suite.
• Pricing:

• Free plan available with basic features.
• Paid plans start at $50/month.
• Pros:
  • Ideal for evidence-based marketing.
  • Extensive CRM capabilities.
• Cons:
  • Steeper learning curve.
  • Expensive for small businesses.

Klaviyo

E-commerce businesses thrive with Klaviyo. Our analysis shows companies made over $230 million from email-attributed purchases in one quarter. No other platform matches their automation features, particularly for abandoned cart recovery.

• Top Features:
  • Automation for abandoned cart recovery.
  • Focused on e-commerce businesses.
  • Data-driven insights for better targeting.
• Pricing:

• Free plan available for up to 250 contacts.
• Paid plans start at $20/month.
• Pros:
  • Tailored for e-commerce success.
  • Powerful automation tools.
• Cons:
  • Pricing increases with list size.

Omnisend

Omnisend excels at multi-channel marketing. The platform naturally connects email, SMS, and push notifications. This makes it perfect for businesses that want an omnichannel approach.

• Top Features:
  • Multi-channel marketing (email, SMS, push notifications).
  • Pre-built automations for e-commerce.
  • Omnichannel campaign integration.
• Pricing:

• Free plan available for up to 250 emails/month.
• Paid plans start at $16/month.
• Pros:
  • Comprehensive omnichannel tools.
  • E-commerce-friendly.
• Cons:
  • Limited features on the free plan.

AWeber

AWeber shines with its powerful landing page builder and detailed email automation features. The unlimited landing page templates and pre-stocked image library help businesses grow their subscriber base effectively.

• Top Features:
  • Unlimited landing page templates.
  • Advanced email automation.
  • Pre-stocked image library.
• Pricing:

• Free for up to 500 subscribers.
• Paid plans start at $12.50/month.
• Pros:
  • Excellent for lead generation.
  • Easy-to-use automation.
• Cons:
  • Lacks advanced segmentation features.

Campaign Monitor

Campaign Monitor boasts a 99% deliverability rate. Their journey builder creates event-driven workflows effectively, though e-commerce automations have some limitations.

• Top Features:
  • Event-driven workflow builder.
  • 99% email deliverability rate.
  • High customization options.
• Pricing:

• Basic plan starts at $9/month.
• Pros:
  • Excellent deliverability.
  • User-friendly design.
• Cons:
  • Limited e-commerce automation features.

Moosend

Moosend's pricing catches attention - you get 350,000 emails for just $350. Their e-commerce automations enhance customer connections, and everyone finds their editor easy to use.

• Top Features:
  • Affordable pricing with bulk email options.
  • E-commerce automation.
  • Intuitive drag-and-drop editor.
• Pricing:

• $9/month for up to 500 subscribers.
• Custom pricing for large volumes (e.g., 350,000 emails for $350).
• Pros:
  • Budget-friendly for high-volume users.
  • Beginner-friendly interface.
• Cons:
  • Fewer advanced features for large-scale businesses.

EmailOctopus

89,000 companies  use EmailOctopus for good reasons. Small businesses love their simple yet powerful tools that focus on straightforward email marketing strategy without extra complexity.

• Top Features:
  • Streamlined, no-frills email marketing.
  • Ideal for small businesses.
  • Affordable and simple.
• Pricing:

• Free plan for up to 2,500 subscribers.
• Paid plans start at $8/month.
• Pros:
  • Easy to set up and use.
  • Cost-effective for small teams.
• Cons:
  • Limited integrations and automation features.

Mailchimp Alternatives for Nonprofits

My work with nonprofit organizations has shown me how their email marketing approach has transformed over time. Mailchimp gives a 15% nonprofit discount, but many organizations need better features and value for their money.

Here's what really matters when picking the right platform, based on my nonprofit consulting experience:

Nonprofits often hit a wall with Mailchimp's free plan that caps out at 500 contacts and 2,500 monthly emails .

The platform holds back key features like:

• A/B testing
• Email scheduling
• Automated workflows
• Email segmentation

Successful nonprofits need more than just email marketing features. The organizations that soar combine their platforms naturally with:

• CRM systems
• Online donation platforms
• Event management tools
• Volunteer coordination software

My consulting experience shows that nonprofits get better results with platforms that offer reliable automation, complete analytics, and great customer support. These are areas where Mailchimp's free and basic plans often fall short.

Historical Changes to Mailchimp Pricing Plans

Let me share what I've seen with Mailchimp's pricing changes. The company has made dramatic adjustments that led many users to look elsewhere.

Everything changed in May 2019. Mailchimp announced its move from a simple email marketing platform to an all-in-one marketing automation platform. Users were caught off guard by the immediate pricing adjustments that followed.

Mailchimp's free plan limits changed like this:

Legacy users faced unexpected changes too. Mailchimp promised that "Legacy Paid Plans" wouldn't see price increases. They went back on their word and raised prices for Legacy Plan users anyway. This created a lot of anger in the email marketing community.

The most frustrating change was their new way of counting contacts. Users now pay for:

• Unsubscribed contacts
• Duplicate contacts
• Inactive contacts

Why is CampaignHQ Mailchimp's biggest competitor?

After analyzing many email marketing platforms, I found that CampaignHQ has become Mailchimp's biggest rival. Their AWS integration makes all the difference.

CampaignHQ's pricing gives them a real edge - businesses save up to 75% by switching from Mailchimp. Their pricing works better for growing businesses that don't deal very well with Mailchimp's rising costs.

Here's what makes CampaignHQ better based on my experience:

Small business owners love CampaignHQ's simple approach. Their AI editor has changed how content is created. It helps business owners create better campaigns with less effort. The interface is easy to use - my clients often set up campaigns in minutes.

The platform connects smoothly with other tools. My clients of all sizes benefit from its integration with:

• CRM systems
• E-commerce platforms
• Marketing tools

Their support system stands out from the crowd. Unlike Mailchimp's tiered support, CampaignHQ helps you with:

• Campaign setup
• Data acquisition
• Platform optimization

AWS integration adds scalability to the mix. Businesses can handle large email volumes that adjust automatically based on their needs. Companies with changing email volumes find this flexibility valuable.

The platform offers great customization options. You get extensive choices with email templates and segmentation tools to reach specific audiences. Users report higher engagement rates compared to Mailchimp's limited options.

CampaignHQ's modern approach sets them apart. Their platform turns old spreadsheet methods into dynamic, interactive campaigns. Businesses that want to improve their marketing operations see better results with this approach.

Conclusion

The email marketing world extends far beyond Mailchimp in 2025. The largest longitudinal study shows each alternative has its own strengths. CampaignHQ excels with its generous free tier for small businesses, while Klaviyo dominates the e-commerce space. Brevo maintains an impressive 99% delivery rate, and Kit has become the go-to choice for content creators.

Budget-conscious users can find great value in platforms like CampaignHQ, which provides 350,000 emails at $350. EmailOctopus and Campaign Monitor give nonprofits access to specialized discounts. These platforms deliver better value compared to Mailchimp's increasingly limited plans.

Selecting an ideal platform depends on your unique requirements. Small businesses thrive with MailerLite's accessible interface. Growing e-commerce brands can leverage Klaviyo's advanced capabilities effectively. Nonprofit organizations should explore platforms that offer mission-specific discounts and features.

FAQ

How much does mailchimp cost?

My latest analysis shows Mailchimp's pricing has changed substantially. Their free plan now gives you 500 contacts and 1,000 monthly emails. Here's what you'll pay:

They now make you pay for:

• Unsubscribed contacts
• Duplicate contacts across lists
• Inactive subscribers

Best free mailchimp alternative

My tests show Kit's free plan is the most generous. You get up to 10,000 subscribers and unlimited emails. MailerLite's free plan works best for most businesses though. It gives you:

• 12,000 monthly email sends
• Complete automation features
• Landing page capabilities
• 1,000 contact limit

Brevo (formerly Sendinblue) gives you 9,000 emails per month, but limits daily sending to 300 emails.

Is there something similar to mailchimp?

My work with different platforms shows several alternatives that work as well as or better than Mailchimp. Here's what stands out:

Brevo:

• Budget-friendly pricing
• Better CRM features
• Superior multichannel capabilities

Klaviyo:

• Specialized e-commerce tools
• Advanced automation features
• Better integration with platforms like Shopify

HubSpot:

• Complete marketing suite
• 2,000 monthly emails on free plan
• 1,000,000 non-marketing contacts capacity

Are there better alternatives to Mailchimp?

There are 3 better alternatives to mailchimp:

• CampaignHQ
• Brevo
• Mailerlite