Email template builders are must-have tools if you want to succeed at email marketing in 2025. I tested dozens of platforms extensively and can tell which ones work and which ones fall short.

I assessed each platform based on how well you can customize it, work with teams, and connect it to other tools. Stripo connects to 70+ email service providers!

This piece will help you pick the perfect tool that matches your needs, whether you want dynamic AMP emails or detailed template tracking systems.

What is email template builder?

An email template builder creates pre-defined email layouts that you can reuse in multiple campaigns without starting over each time. These builders are the foundations for consistent, professional communication with your audience.

The best builders come with drag-and-drop interfaces so you don’t need coding skills. They provide modular components like text blocks, images, buttons, and dividers that help create custom designs. This saves a lot of time compared to coding HTML emails from scratch for each campaign.

Email template builders give you three main ways to edit:

• Design Editor: An accessible drag-and-drop interface with visual elements
• Plain Text Editor: To create simple, text-only emails
• Code Editor: To work directly with HTML

Template reusability is the builder’s biggest advantage. You can store templates in your email service provider and use them whenever needed. Some platforms let you define editable regions within custom HTML templates that combine sophisticated design with easy updates.

Modern email template builders pack powerful features:

• Responsive designs that display correctly on all devices
• Content blocks you can update across multiple templates at once
• Pre-built templates for different industries and campaign types
• Options to personalize with dynamic fields and merge tags
• Brand settings to control fonts, colors, and spacing

Email template builders free developers from coding emails manually so they can focus on strategic projects. Marketing teams can work faster while keeping their brand consistent in all email communications.

1. CampaignHQ

CampaignHQ is a powerful platform that combines email and WhatsApp marketing in one accessible interface. Companies using this platform have achieved impressive 43% email open rates with its AI-powered features.

CampaignHQ Key Features

The life-blood of CampaignHQ is its accessible drag-and-drop email builder that lets users create beautiful emails without coding. The platform provides:

• Complete customization options for existing templates or custom HTML coding
• Mobile optimization with responsive templates that look great on all devices
• Team management controls that lock template sections to maintain brand consistency
• Countdown Timer that creates urgency and updates with each email open
• Access to millions of free Pexels photos through their Free Image Gallery
• Unlimited automation workflows, segmentation options, and custom fields
• AWS SES connectivity that lets users route emails through their infrastructure

CampaignHQ Pros and Cons

Pros:

• Easy-to-use interface with drag-and-drop functionality
• Professional emails without coding knowledge
• Email and WhatsApp campaigns in one platform
• AI helps with subject lines and campaign optimization
• Detailed analytics track key metrics
• Case studies show 25% increase in revenue attribution

Cons:

• New users might find the interface overwhelming
• Teams need time to learn the platform’s features

CampaignHQ Pricing

CampaignHQ has two main pricing plans:

1. Regular Premium: Starts at $7/month for 500 subscribers and 5,000 monthly emails
2. Connect Premium: Starts at $5/month for 500 subscribers with unlimited emails (requires your own AWS SES account)

Both plans scale based on subscriber count instead of feature tiers. A plan with 50,000 subscribers costs USD 135.00/month on the Regular plan. Users can try all features with a 7-day free trial without a credit card.

CampaignHQ Best For

CampaignHQ works best for:

• Small to medium businesses that need combined email and WhatsApp marketing
• Organizations that want to utilize AI for better campaigns
• Companies with AWS infrastructure looking for direct integration
• Teams that need shared template management with controlled editing
• Businesses aiming for higher engagement through multi-channel marketing

CampaignHQ’s flexible pricing and detailed feature set make it valuable for businesses at every growth stage.

2. Tabular

Tabular stands out as a new player in the email template builder space. The platform features a Figma-like, sophisticated drag-and-drop editor that simplifies responsive HTML email creation. The accessible visual editing approach eliminates coding and lets users adjust design elements with precision.

Tabular Key Features

Tabular delivers these powerful capabilities:

• Granular visual control over margins, paddings, gaps, and dimensions without touching HTML code
• Dedicated mobile styling mode that enables distinct designs for desktop and mobile views
• Dynamic content blocks with conditional logic for personalization
• Team collaboration features with multiple user roles and permissions
• 20+ integrations with popular platforms like Klaviyo, HubSpot, and Mailchimp
• 37 modern email templates categorized as transactional, relational, and promotional
• Reusable “team blocks” for consistent branding and time savings
• 2,500+ icon library from FontAwesome, Feather, and Heroicons with color customization

Pros and Cons

Pros:

• Clean and optimized HTML output
• Advanced personalization with conditional logic
• Complete control over mobile appearance
• Streamlined workflow with reusable content blocks
• Responsive design that displays correctly on all email clients
• Complex layouts without coding requirements

Cons:

• Dark mode optimization controls unavailable
• Limited AMP4Email support
• Template library smaller than competitors

Tabular Pricing

The platform offers these pricing tiers:

• Free Forever: €0 – 3 stored emails, 3 exports/month, 5 email previews daily
• Plus: €29/month – Unlimited stored emails, 100 exports/month, 2 organization members
• Pro: €39/month – Unlimited stored emails, unlimited exports, 3 organization members
• Organization: €99/month – 5 organization members, 300 email previews daily

Each plan includes unlimited teamspaces and CDN quotas from 20GB to 250GB.

Tabular Best For

Tabular proves most valuable for:

• Teams needing clean, lightweight HTML code that renders consistently
• Users requiring advanced personalization and conditional logic
• Designers wanting precise mobile appearance control
• Organizations looking for efficient team collaboration
• Marketers prioritizing quality over quantity in template design

The platform excels for email template builders who love design customization, designers creating complex email layouts, and agencies managing multiple email projects. Tabular’s visual approach to responsive design makes it unique among similar tools.

3. Beefree

Beefree stands as a leading HTML email template builder that serves over 1 million email marketers, designers, and teams. This no-code, drag-and-drop editor lets users create stunning, responsive emails without writing a single line of code.

Beefree Key Features

Beefree’s complete toolkit has:

• Extensive template library with access to 1,700+ free editable templates
• Mobile Design Mode to optimize emails for mobile devices
• AI Assistant that helps create engaging copy
• Real-time collaboration so team members can work together on designs
• Workspace organization to keep email designs in separate projects
• Content locking so you retain control over brand consistency
• Integrated image editor with resizing, cropping, and editing capabilities
• Multilingual management to prepare different language versions in a single email

Beefree Pros and Cons

Pros:

• 81% of users create emails at least 3x faster with Beefree
• 75% of users found the platform blends with their tech stack
• 64% of users increased their CTR by 11% or more
• Custom user roles and permissions for team management
• You can hide elements to optimize for mobile

Cons:

• Free version comes with export limits
• No built-in analytics to track performance
• Editor sometimes shows bugs with font styling
• Image hosting costs can add up

Pricing

Beefree comes with four pricing tiers:

• Starter: Free – Limited to 10 designs and 6 monthly exports
• Professional: $25/month – Unlimited exports, templates, and organization tools
• Business: $133/month – Advanced collaboration features and approval workflows
• Enterprise: Custom pricing – Multi-workspace environment and premium security

Beefree Best For

My experience shows Beefree works best for:

• Design teams who need faster production while keeping brand consistency
• Marketing professionals who want efficient campaign creation
• Agencies managing multiple clients that need shared work spaces
• Organizations where different departments need separate workspaces
• Companies looking to boost their CTR, since 73% of Beefree users see returns within 3 months

Beefree provides an easy-to-use solution to create professional emails quickly. The paid plans remove free version limits and tap into the platform’s full potential.

4. Topol.io

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Topol.io is an easy-to-use drag-and-drop email editor that lets you create professional emails without HTML coding or graphic design skills. The platform stands out by keeping things simple yet professional. Users love how it saves them hours in email production.

Key Features

Topol.io comes packed with these features:

• A responsive drag-and-drop email editor that supports shared editing
• Over 150 ready-to-use HTML email templates for all categories
• Quick exports to Sendinblue, Sendy.co, Mailchimp, MS Outlook, and Gmail
• Templates you can download in HTML5 or JSON formats
• Custom blocks you can reuse to keep your brand consistent
• A free image library connected to Pexels photo gallery
• Built-in tools to edit images for your campaigns
• A web plugin that fits right into SaaS applications

Topol.io Pros and Cons

Pros:

• Clean interface that doesn’t need HTML coding knowledge
• Fast email creation with simple controls
• Team members can work together in real time
• A big collection of responsive templates
• Emails look great in all clients, including Outlook
• Detailed image editing tools

Cons:

• Basic image editing (you can’t make images round)
• The free plan comes with trial limits
• Fewer layout options than competitors
• Extra costs when you go over data traffic limits

Topol.io Pricing

Topol.io gives you three main pricing options:

• Free Plan: Basic features, personal use only, 5GB data traffic
• Pro Plan: $10/month yearly or $15 monthly, includes 3 team members
• Team Plan: $15/month yearly or $20 monthly

Developers can choose from these Plugin options:

• Plugin for Startup: $60/month (50 users)
• Plugin for Business: $300/month (1000 users)
• Plugin Unlimited: $600/month (unlimited users)

Topol.io Best For

While it has some limits, Topol.io works great for:

• Businesses of all sizes that want to save time on email creation
• Teams who need to design emails together
• Marketers who don’t know HTML coding
• Developers who want to add email editing to their apps
• Companies that need quick templates with consistent branding

5. Postcards

Postcards by Designmodo is a specialized email template builder that helps create stunning emails without any coding. Users can send personal “postcards” to friends and community members, which makes it useful beyond just business needs.

Key Features

Postcards brings a fresh take on email creation with:

• Stackable modules to build custom email layouts
• Full content customization with a no-code editor
• Custom mobile version settings and tweaks
• Quick exports to Mailchimp, HubSpot, or HTML files
• Dark mode testing for all email providers
• Live collaboration through editor/viewer roles
• Complete Litmus and Email On Acid testing for perfect display
• Cloud-based image hosting on their delivery network
• Access to about 1,600 Google Fonts

Postcards Pros and Cons

Pros:

• Clean HTML output that’s simple to understand and change
• A drag-and-drop interface like Figma for easy workflow
• Mobile responsive designs that work on every device
• Team collaboration with live cursor tracking
• Templates tested fully in dark mode

Cons:

• The interface takes time to learn
• Not as simple as other email builders
• Fewer responsive design options than alternatives

Pricing

Postcards comes with three pricing tiers:

• Free Plan: Up to 10 template projects with simple features
• Plus Plan: USD 16.00/month (USD 13.44/month annually) with 20 monthly exports and one teammate
• Pro Plan: USD 24.00/month (USD 20.16/month annually) with unlimited exports and three teammates

Postcards Best For

Without doubt, Postcards works best for:

• Design teams that need clean HTML output
• People who want to create eye-catching emails without coding
• Teams that need to work together on email templates
• Businesses that care about dark mode compatibility
• Companies that want a Figma-like interface

Yes, it is true that Postcards delivers beautiful templates that wow readers every time they open their email. This makes it perfect for brands that put visual appeal first in their email marketing strategy.

6. Chamaileon

Chamaileon helps teams create emails together and makes the process accessible to teams of all sizes. This no-code email builder cuts email production time by 90% while delivering professional results.

Chamaileon Key Features

Chamaileon stands out with these features:

• No-code, drag-and-drop visual editor that works like standard design tools
• Team members can edit emails together in real-time
• Built-in design system keeps brand consistency in all campaigns
• Dynamic content creation through visual editor without coding
• Control access levels for internal and external team members
• Quick connections to popular ESPs through built-in integrations
• ISO 27001 certified platform with strong security
• Email templates adapt perfectly to all devices

Pros and Cons

Pros:

• Email creation time drops from weeks to hours
• Better click-through rates with 2-3x improvement
• Clean HTML code quality matches hand-coding
• Non-technical team members can create emails easily
• Design tools boost conversion rates

Cons:

• No lifetime free plan available
• Free templates limited to 9 out of 150
• Starting price higher than some alternatives

Chamaileon Pricing

Chamaileon costs $400/month or $4,000/year, which is much less than Knak, Stensul, and Dyspatch who charge 2-4x more. Available discounts include:

• 25% off for social-impact non-profits
• Extra 25% discount when you provide a case study
• Special pricing for educational institutions

Chamaileon Best For

Chamaileon works best for:

• Marketing teams who need faster email production
• Organizations that want consistent branding across emails
• Companies looking to let non-technical staff create emails
• Teams that need shared workflows with approvals
• Businesses aiming to improve email marketing results

My tests showed impressive customer results. Charity:water saw their CTR improve by 48% and CliqStudios got a 35% better CTR.

7. Moosend

Moosend stands out as one of the most affordable email marketing platforms in 2025. The platform delivers a complete email marketing solution with strong template building features. My extensive testing shows that businesses can create professional email designs without spending too much.

Moosend Key Features

The email builder comes packed with these notable features:

• Accessible drag-and-drop editor with 95+ ready-made, responsive templates
• AI Writer that helps with email copywriting ideas and suggestions
• Advanced elements including countdown timers, personalization, and conditional blocks
• Image picker integration with Unsplash, GIPHY, Facebook, Instagram, and Google Drive
• Custom template library to save designs for future campaigns
• Preview functionality to check how emails look across devices
• Marketing automation with ready-made workflow templates for quick setup

Moosend Pros and Cons

Pros:

• Budget-friendly plans with unlimited emails
• Comprehensive reporting with click heatmaps, location data, and revenue tracking
• Quick response times with 24/5 live chat support
• Feature-rich mobile app for campaign management
• 43% less expensive than Mailchimp with more features included

Cons:

• Shopify integration needs Zapier connection
• Basic A/B testing compared to competitors
• SMS marketing not available
• 30-day trial replaced the previous freemium option

Moosend Pricing

The platform offers simple pricing based on subscriber count:

• Pro Plan: Starts at USD 9.00/month for 500 contacts
• USD 16.00/month for 1,000 contacts
• USD 48.00/month for 5,000 contacts
• USD 88.00/month for 10,000 contacts
• Enterprise Plan: Custom pricing with dedicated account manager and priority support

Moosend Best For

My experience shows Moosend excels for:

• Small businesses and solopreneurs who need professional email templates
• Budget-conscious marketers looking for premium features at lower costs
• eCommerce businesses that want automation capabilities
• Publishers and bloggers who need clean, responsive designs
• Marketing teams that require detailed performance analytics

8. SendPulse

SendPulse stands out as a detailed multi-channel marketing platform that makes email template creation just one part of a bigger picture. My extensive testing showed how well it brings marketing channels of all types together under a single dashboard.

SendPulse Key Features

The SendPulse email builder shines with these notable features:

• Accessible drag-and-drop editor that needs no coding skills
• Free pre-made templates in a variety of topics to launch campaigns quickly
• Automation 360 tool that creates complex workflows based on user activity
• Multi-channel integration that connects email with SMS, web push, Facebook, Instagram, Telegram, and WhatsApp
• Mobile-friendly layout that displays emails perfectly on any device
• Performance statistics and campaign history to track results
• Personalization and segmentation options to target messages effectively

SendPulse Pros and Cons

Pros:

• Library of free ready-to-use templates
• Detailed statistics to analyze performance
• Data filtering capabilities to target better
• API and webhook support for developers
• Free CRM integration
• Multiple marketing channels in one platform

Cons:

• Each plan limits sender email addresses
• Beginners face a learning curve due to many features
• Not enough guidance materials for new users

Pricing

SendPulse gives you flexible pricing options:

• Free Plan: Up to 500 subscribers, 15,000 emails monthly, 5 flows and 1 event in Automation 360
• Standard Plan: Starting at $8/month for 500 subscribers, includes unlimited emails, 10 flows and 10 events
• Pro Plan: Starting at $9.60/month with advanced features like 50 flows and 50 events
• Enterprise Plan: Starting at $15.12/month with unlimited flows, events, and sender addresses

SendPulse Best For

SendPulse is most valuable for:

• Businesses that need an all-in-one marketing automation solution
• Companies reaching customers through multiple channels
• Marketers needing detailed performance analytics
• Organizations using both email campaigns and transactional emails
• Teams wanting automation features without coding knowledge

9. MailerLite

MailerLite makes email template building simple with its clean, minimalist design approach. The platform was created by designers and brings together simplicity with powerful features to create professional emails without complexity.

MailerLite Key Features

The drag-and-drop email builder has these notable features:

• Pre-built customizable blocks for headers, buttons, surveys, and footers
• Dynamic content blocks with conditional visibility settings
• Integration with Unsplash and Giphy for easy image access with built-in editing tools
• AMP email widgets including forms, image carousels, accordions, event invitations, and quizzes
• YouTube video embedding that automatically converts to GIF format
• RSS feed integration to send updated content from blogs, podcasts, or news sources
• 70+ content blocks including surveys, image carousels, and countdown timers

MailerLite Pros and Cons

Pros:

• The free plan has extensive features with access to automation builder and landing pages
• Easy-to-use interface that beginners can navigate without trouble
• Reliable and responsive customer support team
• Strong landing page builder with Stripe integration for payments
• Recent tests show a 95.2% deliverability rate

Cons:

• Automation capabilities are not as robust as specialized platforms
• The stark white background makes the interface feel basic
• Some features need more clicks than they should
• RSS-to-email features only come with paid plans

MailerLite Pricing

MailerLite’s pricing comes in four tiers based on subscriber count:

• Free: $0/month – 1,000 subscribers, 12,000 monthly emails, one user
• Growing Business: Starting at $10/month for 500 subscribers – Unlimited emails, three users, 24/7 email support
• Advanced: Starting at $20/month for 500 subscribers – Unlimited emails, unlimited users, enhanced automations
• Enterprise: Custom pricing for lists over 100K subscribers – Includes dedicated account manager

MailerLite Best For

MailerLite shines particularly well for:

• Small business owners, solopreneurs, and freelancers who need affordable email marketing
• New email marketers learning core features with the free plan
• Newsletter creators who want simple template customization
• Organizations that need to build websites and landing pages to capture leads
• Teams who want consistent branding across email communications

10. Sender

Sender has earned the trust of over 180,000 businesses worldwide. This email template builder stands out with its feature-rich free plan. The platform’s easy-to-use design makes professional campaign creation simple for anyone starting their email marketing experience.

Sender Key Features

The platform comes packed with powerful capabilities:

• Drag-and-drop email builder with responsive templates that need no coding skills
• Advanced personalization & segmentation to target your messages effectively
• Email and SMS marketing combined in one platform
• Unlimited automation workflows available with the free plan
• High-converting popup and form builders to generate leads
• Detailed analytics with newsletter heatmaps to track engagement
• Integrations with eCommerce platforms, CRMs, and other marketing tools

Sender Pros and Cons

Pros:

• A generous free plan that keeps all core features
• Customer support gets top marks with 4.7/5.0 on Capterra and 4.8/5.0 on Trustpilot
• Simple, easy-to-use design perfect for beginners
• High deliverability rates so emails reach their destination
• Round-the-clock support for all users, including free accounts

Cons:

• Free plan emails show Sender’s branding
• Transactional emails lack a WYSIWYG editor
• Fewer advanced features than enterprise solutions

Sender Pricing

The platform offers clear pricing based on subscribers:

• Free Forever: 2,500 subscribers and 15,000 emails/month at $0
• Standard Plan: Starts at $7/month for 1,000 subscribers and 12,000 emails
• Professional Plan: Begins at $14/month with SMS features included
• Enterprise Plan: Custom pricing includes a dedicated success manager

Sender Best For

Sender proves most valuable for:

• Startups and small businesses looking for economical solutions
• Ecommerce stores that need cart recovery and product recommendation tools
• Marketers who want to run both email and SMS campaigns
• Users who need professional templates without breaking the bank
• Teams learning email marketing who value simple tools and quick support

Conclusion

I’ve tested all these email template builders and found that picking the right one comes down to your needs and budget. CampaignHQ shines with its email and WhatsApp features, while Tabular is perfect for designers who want exact control. Beefree has an amazing collection of over 1,700 templates that teams can use for inspiration.

The best email template builder should be easy to use and offer strong customization options. Teams that need advanced collaboration features might prefer Chamaileon or Beefree, though they cost more. Small businesses and solo entrepreneurs will find Tabular or Sender plenty powerful to create professional campaigns affordably.

Take time to think about what matters most to you. Don’t chase features you won’t use – pick a platform that matches your team’s skills, budget and goals. If you need both email and WhatsApp capabilities, take a look at CampaignHQ’s comprehensive email marketing features for a powerful yet intuitive approach.

These email template builders let you create professional campaigns without coding knowledge. The right tool saves time, keeps your brand consistent and helps you connect with your audience through beautiful emails that get results.

FAQ

What is the best email builder?

The right email builder depends on what you need. Beginners who want something simple will find CampaignHQ and Sender’s user-friendly platforms with good free plans helpful. Teams that need to work together might want to look at Beefree or Chamaileon.

Why Use An Email Template Builder?

Template builders save you from the headache of coding emails from scratch. Templates let you create once and customize them for different campaigns. Recent surveys show that 81% of users create emails three times faster with tools like Beefree. These platforms help keep your branding consistent in all communications and make your messages look good on mobile devices.

How much does it cost to create an email template?

Email template costs can vary quite a bit. Custom templates from professional designers typically cost between USD 100.00 and USD 2000.00. Template builders offer more economical solutions. Platforms like Sender and MailerLite come with free plans that include basic features.