AI tools for B2B marketing have helped 68% of marketers advance their careers, and the reasons are clear. Most marketing professionals (74%) now see AI features in their existing tools, but many teams can’t find solutions that match their needs.

The numbers tell an interesting story – 86% of marketers believe AI creates a good foundation for content, but human expertise shapes the final product. This led us to test and create a list of 8 AI marketing tools with proven results for B2B sales. These tools help marketing teams work smarter by automating routine tasks and analyzing customer data.

Your B2B marketing strategy in 2025 needs the right AI tools. We’ll help you pick the ones that can improve your ROI, make your workflow easier, and help you understand your customers better.

8 Best AI tools for B2B marketing in 2025

1. CampaignHQ

CampaignHQ builds on the success of AI-powered marketing automation. This innovative solution helps marketers save valuable time through automated end-to-end campaigns.

CampaignHQ AI Feature

CampaignHQ automatically generates campaign briefs, identifies target audience segments, and creates tailored content based on specific marketing goals. The platform uses evidence-based insights to make processes smoother. This helps businesses deliver experiences that appeal to their target audience.

CampaignHQ Pros & Cons

Pros:

• Creates lasting business relationships through consistent participation
• Targets smaller audiences to run effective campaigns
• Makes high-value transactions possible with bulk ordering
• Gives evidence-based insights to make strategic decisions
• Cuts down human error by automating routine tasks

Cons:

• Takes longer to process large orders
• Lacks emotional connection in transactions
• Needs careful planning to overcome obstacles
• Often requires multiple management approvals
• Faces intense competition with smaller audience pool

CampaignHQ Integration

The platform combines smoothly with marketing tools and platforms of all types. These integrations allow CampaignHQ to:

• Share data automatically between tools and eliminate manual work
• Keep information in sync across platforms for consistent messaging
• Share assets smoothly between tools for coordinated campaigns
• Create unified marketing efforts with immediate data flow between systems

The platform’s connection with CRM systems, analytics tools, and email marketing platforms stands out. This all-encompassing approach helps marketing teams maintain a complete view of their campaigns across channels.

CampaignHQ Pricing

The platform uses value-based pricing that reflects service worth and customer’s willingness to pay and it started with $7. CampaignHQ skips the one-size-fits-all approach and offers:

• Tiered pricing that works for organizations of all sizes
• Solutions that adapt to different business needs
• Monthly and annual subscription options
• Better rates for yearly commitments

AI and machine learning power the platform’s dynamic pricing models. This adjusts prices immediately based on market conditions and demand. Businesses get the best value while staying competitive in the market.

2. HubSpot AI

HubSpot’s Breeze AI leads the B2B marketing space with its AI-powered tools that increase efficiency and accelerate growth. The platform has over 200 million buyer and company profiles and serves as a complete solution for marketing teams looking to scale their operations.

HubSpot AI Features

Breeze Copilot, the life-blood of the platform, works as an AI companion that helps with tasks throughout HubSpot’s product ecosystem. Teams can optimize workflows in content marketing, social media, and sales prospecting through Breeze Agents. 95% of customers say these AI capabilities are simple to use.

Key features include:

• Content Remix for Video – Turns single videos into complete campaigns
• AI-Powered Workflows – Builds workflows from plain language descriptions
• Data Enrichment – Provides one-click enrichment for company records
• Buyer Intent Detection – Spots high-intent, high-fit companies

HubSpot AI Pros and Cons

Pros:

• Easy-to-use interface with complete prompt templates
• Quick task management in Marketing and Sales Hubs
• Strong research capabilities using demographic data
• Natural integration within HubSpot ecosystem

Cons:

• Results depend on data quality
• Template prompts limit customization
• Some areas produce generic content
• Higher-tier plans restrict advanced features

HubSpot AI Integration

The platform merges with marketing tools of all sizes to enable:

• Automatic data sharing between tools
• Synchronized information across platforms
• Uninterrupted data flow between systems
• Increased lead scoring capabilities

The system connects with CRM data and provides predictive analytics for sales forecasting and customer behavior analysis.

HubSpot AI Pricing

HubSpot rolled out a new pricing model on March 5, 2024, that adds AI features to all subscription tiers. The pricing structure breaks down as:

• Free Plan – Simple CRM features with limited AI tools
• Starter Plan – $50/month with simple marketing tools
• Professional Plan – $800/month with advanced AI capabilities
• Enterprise Plan – $3,200/month with all AI features

Recent data shows the platform’s AI tools serve three main functions: content creation (35%), data analysis (30%), and workflow automation (20%). Marketing teams can now scale their operations without adding more resources.

3. Jasper

Jasper stands out as a powerful AI platform designed specifically for marketers. It helps boost marketing ROI through advanced brand control and an accessible AI Tools for B2B Marketing.

Jasper AI Feature

The platform creates high-quality content while keeping brand consistency across marketing channels. Its proprietary marketing intelligence layer customizes outputs for each use case. The platform delivers superior quality through RAG layers that add company and brand context. Teams that use Jasper see an 80% reduction in time spent on first drafts and produce 10 times more high-quality content.

Jasper Pros & Cons

Pros:

• Creates content faster with natural, well-written outputs
• Has a rich template library for marketing scenarios of all types
• Supports over 25 languages for global marketing campaigns
• Lets you train brand voice capabilities
• Gets consistent 4.8/5 star rating across 10,000+ reviews

Cons:

• Costs more than simple AI tools
• Creates generic outputs for niche topics
• Has limited fact-checking capabilities
• Needs substantial editing for long-form content
• Brand voice feature needs improvement

Jasper Integration

Jasper’s integration capabilities streamline marketing processes:

• Google Cloud BigQuery for database-driven content generation
• Microsoft Word and Google Docs for continuous document editing
• Chrome extension for browser-based content creation
• Zapier connection to 5,000+ apps for custom processes
• Surfer SEO integration for content optimization

Marketing teams can embed AI into every workflow through these integrations. Teams can handle content creation, social media management, and campaign optimization. The platform’s LLM-agnostic architecture will give superior quality marketing outputs while maintaining enterprise-grade security.

Jasper Pricing

• Creator: Plan costs USD 39.00/mo billed yearly or USD 49.00/mo billed monthly (cancel anytime). Includes powerful AI features to create & improve your content everywhere you work online.”>Jasper currently offers three pricing tiers as of March 2024:
• Creator Plan: USD 39.00/month (billed yearly) or USD 49.00/month (billed monthly)
  • Has powerful AI features
  • One user seat
  • Access to Jasper Chat
  • Browser extension
• Pro Plan: USD 59.00/month (billed yearly) or USD 69.00/month (billed monthly)
  • Everything in Creator plus
  • Up to 5 seats
  • Three Brand Voices
  • AI image generation tools
  • Collaboration features
• Business Plan: Custom pricing
  • Unlimited feature usage
  • Enterprise-grade security
  • Custom style guides
  • Dedicated technical support
  • API access

Enterprise clients looking for customized AI features with more control and security can choose the Business Plan. It comes with team training and dedicated customer success management. New users can try the platform with a five-day free trial that includes 10,000 word credits.

4. Surfer SEO

Surfer SEO uses advanced machine learning and natural language processing to help content creators. The platform has earned the trust of more than 150,000 content creators from 159 countries.

Surfer SEO Features

The Content Editor leads the platform’s feature set with up-to-the-minute data analysis for structure, word count, and NLP-ready keywords. Surfer’s proprietary algorithm analyzes over 500 web signals and uses the newest AI technology to create SEO content quickly. The platform’s Content Score has become the industry’s gold standard to measure optimization effectiveness.

Surfer SEO Pros & Cons

Pros:

• Analyzes over 300,000 words online to generate articles
• Automatically adds relevant questions from Google’s People Also Ask section
• Works smoothly with popular platforms
• Shows content optimization suggestions instantly

Cons:

• Batch processing has limited audit features
• Outputs can be generic for niche topics
• Prices run higher than other options
• Keyword research tool could be better

Surfer SEO Integration

The platform connects smoothly with major tools and platforms:

• Works perfectly with Jasper AI to create better content
• Connects directly to WordPress and Google Docs
• Teams up with SEMRush for detailed backlink analysis
• Links to Search Console for deeper analytics

Surfer SEO Pricing

Surfer SEO currently offers three subscription plans as of March 2025:

Essential Plan:

• Write & optimize 30 articles monthly
• Generate 5 rank-ready AI articles monthly
• Track 200 pages across sites
• Support for up to 5 team members

Pro Plan:

• Write & optimize 100 articles monthly
• Generate 20 rank-ready AI articles monthly
• Track 1000 pages across sites
• Support for up to 10 team members

Enterprise Plan:

• Custom solutions with better security
• Dedicated SEO advisory services
• SSO implementation
• Advanced training and support

Users can try any plan risk-free with a 7-day money-back guarantee. Enterprise clients looking for more control and security can get custom solutions with dedicated technical support.

5. Cognism

Cognism, an AI-powered B2B data intelligence platform, has been a game-changer since 2015. The company now serves over 3,000 businesses worldwide with verified contact information. It another one best AI tools for B2B marketing team.

Cognism’s AI Feature

The platform’s AI Search functionality excels at finding hundreds of high-quality leads with simple voice or text commands about ideal lead attributes. Users can build detailed lists by targeting specific demographics through advanced filtering. A search like “CEOs in New York working at SaaS brands with fewer than 50 employees and no CRM” demonstrates this capability.

Key capabilities include:

• Phone-verified mobile numbers that maintain 87% contact accuracy
• Voice commands in multiple languages for native language searching
• Live data enrichment that complies with GDPR and CCPA
• Intent data from Bombora helps identify active buyers

Cognism Pros & Cons

Pros:

• A database so big it covers over 400 million business contacts
• AI-powered lead enrichment updates automatically
• Detailed targeting uses firmographic and technographic data
• Smooth integration with everyday sales tools

Cons:

• Higher pricing might not suit smaller businesses
• Contact information needs occasional updates
• New users face a learning curve with UI navigation
• Basic plans come with limited customization options

Cognism’s Integration

The platform works smoothly with major CRM and sales engagement tools. Main integrations include:

• Salesforce (mapped as Accounts)
• HubSpot (mapped as Companies)
• Microsoft Dynamics 365
• Outreach
• Pipedrive
• Salesloft

Sales teams can access data right from LinkedIn, corporate websites, and various CRM platforms through Cognism’s Chrome Extension.

Cognism Pricing

Cognism’s two main packages offer different features:

Platinum Package:

• Email and direct dial access
• Industry and company data
• Basic event tracking
• Standard CRM integrations

Diamond Package:

• Phone-verified mobile numbers
• Intent data from Bombora
• Advanced event tracking
• Premium data filtering

Both packages let users view and export individual pages without restrictions, following fair usage policies. Enterprise clients looking for more features can get custom solutions with better security and dedicated technical support.

Companies like Drift showcase the platform’s impact. They achieved ROI within 30 days and booked 70% of their outbound meetings using Cognism’s data.

6. Salesforce Einstein

Salesforce Einstein serves as the life-blood of artificial intelligence in CRM. It works as a technology layer woven into the Salesforce Lightning platform and provides predictive analytics and machine learning capabilities for businesses of all sizes.

Salesforce Einstein

The platform stands out with these core components:

• Einstein Prediction Builder for creating custom prediction models
• Einstein Next Best Action for evidence-based recommendations
• Einstein Discovery for automated pattern analysis
• Einstein Bots for customer interaction automation
• Einstein Vision for image analysis automation

The system automatically customizes product recommendations based on items customers have viewed, similar products, and cart additions. Businesses can adjust the automation level to match their client’s priorities.

Salesforce Einstein Pros & Cons

Pros:

• Smooth Salesforce integration that makes data easily accessible
• Complete process automation capabilities
• Deep analytics with accurate forecasting
• Custom models that fit specific business needs

Cons:

• High cost investment, particularly for small businesses
• Need for technical expertise despite user-friendly design
• Required Salesforce ecosystem dependency
• Short data retention period in simple versions

Salesforce Einstein Integration

The platform shows remarkable flexibility through its integration features:

• Native embedding within Salesforce Platform
• CRM and external application connectivity
• Data Cloud integration for improved context
• Agentforce configuration for 24/7 support

Salesforce Einstein Pricing

The 2025 pricing structure has:

Service Cloud Einstein:

• Professional Edition: Starting at USD 75.00 per user monthly
• Enterprise Edition: Custom pricing with improved features
• Unlimited Edition: Complete AI features included

Each package has:

• Einstein predictive and generative AI features
• Agentforce and Prompt Builder access
• Standard actions library
• Einstein Trust Layer implementation

Einstein’s capabilities help teams analyze customer data and automate tasks while making informed decisions and maintaining data security. The platform processes email data through an AI layer and delivers valuable activity metrics and analytics to improve decision-making.

7. Ahrefs

Founded in 2010, Ahrefs has evolved into a detailed SEO software suite that helps B2B marketers improve their online visibility through evidence-based information. The platform’s recent AI capabilities mark a major step forward in content optimization and keyword research.

Ahrefs AI Features

The AI Content Helper leads the platform’s features and provides live optimization suggestions with content scoring. Ahrefs’ proprietary algorithm analyzes over 500 web signals to create applicable information for content creation. The system breaks down keyword volume across Google, YouTube, Amazon, Bing, and Yahoo.

Key AI capabilities include:

• AI Seed Keyword Suggestions for untapped opportunities
• AI Keyword Intent Analysis for search motivation
• AI Content Grader for competitive analysis
• AI Keyword Translator for multilingual campaigns

Ahrefs Pros & Cons

Pros:

• Largest active link database for backlink analysis
• Content Explorer helps find top-performing articles
• Advanced Site Explorer features for competitor research
• Detailed SEO health analysis through Site Audit

Cons:

• Users cannot try before buying
• Basic plans have fewer keyword lists
• Fewer integrations than alternatives
• New users need time to learn the system

Ahrefs Integration

The platform blends naturally with essential marketing tools through API-level integrations. Primary integration capabilities include:

• HubSpot for CRM synchronization
• Google Analytics for traffic analysis
• Redshift for data warehousing
• Microsoft Power BI for visualization

Ahrefs Pricing

As of March 2025, Ahrefs offers four main pricing tiers:

Lite Plan:

• USD 129.00 monthly
• Access to core SEO features
• 500 credits per user
• Keyword tracking for 750 terms

Standard Plan:

• USD 249.00 monthly
• Full Site Explorer access
• Content Explorer tool
• 2,000 tracked keywords

Advanced Plan:

• USD 449.00 monthly
• Web Explorer capability
• 5,000 tracked keywords
• Advanced SERP features

Enterprise Plan:

• Starting at USD 1499.00 monthly
• Custom solutions
• API access
• Enterprise-grade security

B2B marketers can make informed decisions about their SEO strategies while keeping their data secure and compliant with Ahrefs.

10. Hootsuite with AI

Hootsuite has transformed social media management with its OwlyWriter AI that combines AI capabilities with 15 years of marketing expertise.

Hootsuite’s AI Content Features

OwlyWriter AI goes beyond a simple GPT plugin with these specialized features:

• Content Generation – Creates engaging captions across networks with expert copywriting formulas
• Performance Analysis – Tracks paid and organic content with up-to-the-minute data analysis
• Blue Silk™ AI Integration – Studies millions of online conversations to learn about audience behavior
• Automated Scheduling – Picks the best posting times based on network-specific goals

The platform’s generative AI chatbot responds with context and creates replies from pre-approved FAQs to ensure accurate customer interactions.

Hootsuite Pros & Cons

Pros:

• Shows multiple social feeds side by side
• Delivers detailed analytics with customizable reporting
• Analyzes competition for up to two other pages
• Has idea catalog with ready-to-use templates

Cons:

• LinkedIn optimization features are nowhere near complete
• AI-generated content lacks platform-specific customization
• Advanced features come at premium prices
• Lower-tier plans have limited flexibility

Hootsuite Integration

The platform combines smoothly with over 100 apps to provide:

• Salesforce sync for better customer service
• Google Business presence management
• Mailchimp connection for email marketing
• Monday.com task creation from social messages

Hootsuite Pricing

Hootsuite’s pricing structure as of March 2025 has three main plans:

Professional Plan:

• USD 149.00 per month (annual billing)
• Unlimited scheduled posts
• AI content writer access
• Simple analytics features

Team Plan:

• USD 249.00 per month (annual)
• Better collaboration tools
• Advanced analytics
• Custom-branded URL

Enterprise Plan:

• Custom pricing
• Advanced automations
• Priority support
• Enhanced security features

Hootsuite helps marketers overcome creative blocks. One-third of users say their biggest challenge is finding content ideas. The platform’s AI tools focus on content creation (35%), data analysis (30%), and workflow automation (20%).

Conclusion

These eight AI Tools for B2B Marketing stand at the forefront of B2B marketing technology in 2025. Each tool brings unique capabilities that boost different parts of marketing operations. My testing shows that successful B2B marketing teams blend multiple tools to create adaptable solutions.

Take time to evaluate your marketing challenges and goals before picking your AI toolkit. Want to reshape your B2B marketing strategy? Visit CampaignHQ to learn how AI-powered automation optimizes your marketing operations and delivers measurable results.

Note that AI tools perform best under human guidance. These platforms excel at automating routine tasks and provide informed insights. Your strategic oversight remains vital to build meaningful connections with your B2B audience.

FAQ

How is AI used in B2B marketing?

McKinsey’s analysis of over 400 advanced use cases reveals marketing as the field where AI adds the most value. My research highlights several important applications:

1. Data Processing and Analysis
   • AI assesses customer behavioral patterns and purchase trends to predict market performance
   • Machine learning algorithms turn big datasets into practical insights within seconds
   • Predictive analytics help identify at-risk customers and growth opportunities

How to use AI for business marketing?

The largest longitudinal study suggests this practical approach to implementing AI in your marketing strategy:

• Start with Existing Tools 
• Maintain Human Oversight
• Scale Gradually