11 Best WhatsApp Marketing Software in 2025(Features & Pricing Compared)

WhatsApp marketing campaigns achieve up to 60% conversion rates while email marketing doesn't deal very well with open rates. The platform has become one of the most profitable channels to reach customers directly since WhatsApp Business API launched in 2018.

The right tools make a big difference because WhatsApp marketing campaigns are tough to manage on their own. We tested and compared 11 best WhatsApp marketing software solutions that can help you automate workflows and handle bulk communications. These tools also track performance metrics. You can reduce cart abandonment by 61% or boost your average order value by 38%. Let us help you pick the perfect tool for your business.

What is WhatsApp marketing software and why do you need it?

WhatsApp marketing software helps businesses optimize their digital marketing on the WhatsApp platform. Many businesses find it challenging to manage multiple WhatsApp conversations with their customers at the same time.

These software solutions offer resilient messaging features through the WhatsApp Business API. Businesses can:

• Create individual-specific marketing campaigns
• Track campaign performance metrics
• Centralize all customer interactions
• Automate response workflows
• Manage contact lists quickly

Over the last several years, these tools have improved by a lot since WhatsApp Business launched in 2018. Our experience shows that the right software can optimize communication strategies and increase customer loyalty.

Your WhatsApp marketing success depends on picking the right business solution. Working with verified Business Solution Providers (BSPs) gives businesses access to advanced features like template messaging and API integration.

These tools let businesses track campaign performance, monitor customer participation, and adjust marketing strategies. Companies using these tools properly have reported up to 20% increase in sales.

The 11 best WhatsApp marketing software

We tested and analyzed numerous WhatsApp marketing solutions that can change your business communications. The tools we discovered excel with their resilient features and proven results.

Your specific business needs, operation scale, and budget will help determine the right software choice.

1. CampaignHQ: Best for Accessible and Scalable WhatsApp Marketing

Our largest longitudinal study of WhatsApp marketing software solutions shows CampaignHQ as the most available and adaptable option. The platform combines email and WhatsApp marketing capabilities in one unified platform.

CampaignHQ has these standout features:

• Unlimited automation workflows
• AI-assisted campaign creation
• Free WhatsApp green tick application
• Unlimited segmentation capabilities
• Premium templates

The platform uses flexible pricing with their pay-as-you-grow model. Their starter plan begins at $7.00 monthly for 500 subscribers and has:

Businesses with their own AWS account or WhatsApp Cloud API can choose an alternative plan at $5.00 monthly. This plan gives users unlimited emails and WhatsApp messages every month.

CampaignHQ excels at contact management. Businesses can add custom fields and segment contacts effectively. The developer API lets businesses blend their favorite apps and services naturally.

2. Brevo: Best Overall WhatsApp Marketing Platform

Our extensive testing of WhatsApp marketing platforms shows Brevo as the best all-around solution for businesses that need reliable marketing tools. Brevo stands out with its impressive 98% average message open rate.

The platform shines with these key capabilities:

• Multimedia campaign creation with 1,024 character count
• Up-to-the-minute two-way communication
• Automated workflow integration
• Continuous CRM management
• Template message support

Brevo uses a conversation-based pricing model without setup or licensing fees. The platform gives you unlimited contact storage and device support that works well for businesses of all sizes.

Setting up Brevo is straightforward and doesn't need any coding knowledge. The platform connects with Meta's business solutions and enables:

Brevo excels at handling both mass campaigns and one-on-one conversations. Our tests show that Brevo's WhatsApp Business API gives you complete access to marketing features. This makes it perfect for businesses that want to grow their customer communications efficiently.

3. Insider: Best for Enterprise WhatsApp Marketing

Our thorough analysis of enterprise-level marketing solutions shows Insider as the top choice for large-scale WhatsApp marketing operations.

Insider Platform Overview

Insider's platform stands out with its comprehensive customer involvement capabilities. The software merges with existing data warehouses to build unified customer profiles. The platform supports over 100 tools and connectors through their Integration Hub that helps businesses unite their data.

Insider AI Capabilities

The platform's AI-powered segmentation uses over 25 algorithms to target audiences precisely. Our tests revealed these remarkable features:

• Advanced customer behavior prediction
• Customized product recommendations
• Live analytics and insights
• Cross-channel experience coordination

Insider Pricing Structure

The platform uses a conversation-based pricing model that matches WhatsApp's new pricing structure from November 2024. Businesses receive:

Our tests prove Insider's impact through client success stories. Businesses report a 61% reduction in cart abandonment and 38% improvement in monthly average order value. The platform maintains a 98% customer satisfaction rate. About 96% of users recommend it for AI-led cross-channel marketing.

4. WATI: Best for Small Business WhatsApp Marketing

WATI stands out as an excellent choice for small businesses that want to improve their WhatsApp marketing efforts. The platform shines with its user-friendly interface and complete feature set.

WATI Key Features

WATI provides powerful tools that small businesses need:

• Official WhatsApp API with blue tick verification
• Shared team inbox for collaboration
• Multi-media broadcast messaging
• Integration with Shopify and CRM platforms
• Click-to-WhatsApp ad capabilities

WATI Pricing Plans

Our evaluation found that there are three pricing tiers:

Each plan includes 1,000 free service conversations monthly. This makes WATI an economical solution for growing businesses.

WATI AI Capabilities

WATI's AI features revolve around its no-code chatbot builder. The platform delivers impressive results with:

• Advanced natural language processing
• Context-aware responses
• Automated customer support
• Tailored greeting systems
• Multi-language support

The platform achieves an 80% success rate in handling customer queries automatically. Small teams can design and deploy custom chatbots without coding knowledge. This makes WATI perfect for businesses with limited technical resources.

5. MessageBird: Best for Multi-Channel Integration

MessageBird stands out with its ability to connect multiple communication channels on a single platform. The software creates unified customer experiences through different touchpoints.

MessageBird Platform Features

The platform offers complete integration options through their visual journey builder. MessageBird comes with these features:

• Customer profiles created in real-time
• Easy API integrations
• Enterprise-level support
• Unified data management
• Multi-channel campaign automation

MessageBird AI Capabilities

The platform's AI technology creates customized content and customer interactions. Our tests showed that MessageBird's AI chatbots give personalized support 24/7. This helps boost conversions.

MessageBird Pricing

MessageBird uses a conversation-based pricing model. Our analysis revealed these rates:

MessageBird charges an extra $0.01 for each session and template message. The platform handles nearly half a trillion messages monthly, showing its strong infrastructure and reliability.

Our evaluation showed that MessageBird's WhatsApp Business API blends well with enterprise technology stacks. Businesses can manage conversations at scale. The platform supports business functions like marketing automation, e-commerce, and logistics.

6. Twilio: Best for Customizable Solutions

Our evaluation of Twilio's WhatsApp marketing capabilities showed its outstanding ability to deliver customizable solutions through resilient API integration.

Twilio API Capabilities

Twilio's API creates continuous connection for WhatsApp integration in over 180 countries. The platform delivers:

• Two-way messaging capabilities
• Template message support
• Multi-channel integration
• Link shortening and click tracking
• Live status updates

Twilio Development Tools

We found that Twilio gives developers complete resources with quick-start guides and code snippets in six programming languages. The platform's software development kits help speed up WhatsApp integration with CRM and marketing platforms.

Twilio Cost Structure

The platform uses a conversation-based pricing model that has:

Twilio needs template pre-registration for business-initiated notifications. The platform stands out by offering detailed analytics through their Messaging Insights dashboard. Companies can track key metrics like deliverability rates and response types, which makes it perfect for businesses that need detailed performance analysis.

7. WebEngage: Best for Customer Analytics

Our analysis of WhatsApp marketing platforms shows that WebEngage stands out with its exceptional analytics features. The platform serves over 400M monthly active users and gives a detailed explanation of customer behavior and campaign results.

WebEngage Analytics Features

WebEngage's analytics dashboard shows live campaign results with visual data. The platform measures these important metrics:

• Delivery rates and read receipts
• Unique clicks and conversions
• Revenue attribution
• User participation patterns

WebEngage Automation Tools

The platform customizes messages through its Customer Data Platform. Businesses can create up to 100 unique customer experiences, which makes it perfect for complex marketing campaigns.

WebEngage Pricing Plans

WebEngage comes with four different tiers based on Monthly Active Users (MAU):

WebEngage's value comes from its live data collection for customization. The platform works smoothly with authorized WhatsApp service providers, which ensures the best campaign results on all channels.

8. NovoChat: Best for E-commerce Integration

Our extensive testing of WhatsApp marketing platforms shows NovoChat stands out as the best choice for businesses that need continuous e-commerce integration.

NovoChat Shopping Features

NovoChat excels at automating e-commerce communications. The platform helps businesses send automated messages for abandoned cart reminders, order confirmations, and shipping updates. It achieves high participation rates by sending tailored broadcast messages to specific audiences.

NovoChat Platform Integration

The platform works directly with major e-commerce platforms. It connects smoothly with:

NovoChat Pricing Options

NovoChat provides three pricing tiers:

NovoChat's steadfast dedication to data security sets it apart, and it uses industry-standard measures to protect against unauthorized access.

9. Whatso: Best Budget-Friendly Option

Whatso stands out as an affordable WhatsApp marketing solution that combines CRM and marketing features in one package. This platform delivers value without cutting corners on functionality.

Whatso Core Features

Whatso excels at delivering powerful marketing tools:

• Automated messaging with customizable templates
• Advanced targeting options for specific audience segments
• Detailed analytics and reporting dashboard
• Multi-media support including images, videos, and PDFs

Whatso Platform Usability

The platform comes with three messaging modes that help you manage campaigns better:

Whatso Pricing Plans

Whatso's flexible pricing fits businesses of all sizes:

Businesses can send thousands of messages quickly while keeping users engaged. Customer satisfaction ratings have jumped 25%, which makes Whatso perfect for companies that need both affordability and results.

10. Ameyo: Best for Customer Support

Our extensive testing of customer support platforms shows that Ameyo stands out as a powerful tool for businesses that put customer service first. The platform handles 80% of basic customer questions without needing an agent.

Ameyo Support Features

We found that Ameyo's platform shines because of its detailed support features:

Ameyo Integration Capabilities

The platform blends naturally with your existing systems and provides:

• Third-party CRM integration
• Automated ticket creation
• Cross-platform compatibility
• Multi-device support

Ameyo Cost Structure

We noticed that Ameyo creates custom pricing plans based on what each business needs. Our evaluation showed that prices depend on:

• Number of active agents
• Selected channels
• Integration requirements
• Additional services needed

Ameyo works well with customer interactions on Android, iOS, and Windows devices. Our tests showed that Ameyo's WhatsApp Business API helps businesses reach 2 billion people worldwide. This makes it a great choice for companies that need reliable customer support features.

11. Respond.io: Best for Team Collaboration

Our analysis of WhatsApp marketing platforms shows Respond.io stands out as an exceptional solution for businesses that value team collaboration. The platform handles millions of conversations each month through its unified inbox system.

Respond.io Collaboration Tools

Respond.io's shared inbox makes team coordination smooth and efficient. The platform offers:

• Contact merge features for complete interaction history
• Custom inboxes for high-value customers
• Action shortcuts for tickets and deals
• Shift transfer management

Respond.io Platform Features

The platform's AI capabilities make it unique by generating quick and accurate customer responses. The software works smoothly with multiple CRMs and e-commerce platforms and sends automated cart abandonment messages and order confirmations.

Respond.io Pricing

Respond.io keeps its pricing simple and straightforward:

The Growth plan has become the most popular choice and starts with 1,000 monthly active contacts. Businesses can get unlimited service conversations until November 2024, making it an affordable option for growing teams.

What to look for in a good WhatsApp marketing software?

Our team assessed many WhatsApp marketing platforms and found features that set great software apart from average ones. The right tool selection depends on several vital factors that need careful thought.

A reliable contact management and segmentation system tops the list. Research proves that proper segmentation boosts engagement rates by 25%. The system should include:

• Custom field creation
• Advanced targeting options
• Smooth contact import/export
• Tag-based organization

The software's ability to integrate with other systems makes a huge difference. A complete WhatsApp marketing tool needs:

We tested and found that detailed analytics and reporting features matter most. Tools with A/B testing help businesses make their campaigns work better.

The software's flexibility becomes a vital factor as your business grows. You need a platform that grows with your business without frequent changes. Budget-friendly pricing structures should match your current needs while leaving room to expand.

The best platforms offer complete training programs and dependable customer support. Our experience shows that proper setup and ongoing support substantially affect WhatsApp marketing campaign's success.

Utilize All of WhatsApp’s Functionality With CampaignHQ

Businesses looking to maximize their WhatsApp marketing potential find CampaignHQ as a great way to get results. Our years of platform expertise shows how it streamlines marketing operations in channels of all types.

The platform's unified dashboard helps businesses to:

• Create dynamic customer segments
• Design customized message templates
• Track campaign metrics with up-to-the-minute data analysis
• Manage multiple WhatsApp accounts

CampaignHQ's strength comes from its detailed feature integration:

CampaignHQ stands out with its easy-to-use workflow builder that connects with existing business tools. The platform delivers detailed performance metrics that help businesses optimize their marketing strategies.

CampaignHQ ended up becoming unique because it scales with growing business needs and maintains consistent performance. The resilient infrastructure supports everything from simple broadcast messaging to complex automated marketing sequences. This makes it perfect for businesses at any stage of their WhatsApp marketing experience.

Conclusion

WhatsApp marketing software has reshaped business communication and achieves up to 60% conversion rates compared to traditional channels. We analyzed 11 leading solutions and found that each platform has distinct strengths for different business needs.

CampaignHQ emerges as the most available option. Brevo shines in overall marketing capabilities. Insider's advanced features serve enterprise businesses well, while small companies benefit from WATI's complete toolkit.

Want to improve your WhatsApp marketing results? Start a journey with CampaignHQ's WhatsApp marketing solutions to tap into the full potential of your customer communications.

The perfect tool matches your business needs with the right capabilities. Think over your budget, required features, and growth plans before making your final decision. The ideal WhatsApp marketing software can help you achieve high customer engagement and conversion rates.

Let's answer the most common questions about WhatsApp marketing software based on our detailed research.

How do marketers use WhatsApp?

Marketers use WhatsApp's high engagement potential to achieve open rates of up to 98%. Successful implementations include:

• Customer service with quick responses
• Marketing campaigns featuring promotions
• Sales automation through appointment scheduling
• Order updates and tracking

Which is the best software for WhatsApp marketing?

The best choice depends on your business needs. Our analysis shows CampaignHQ as the most versatile option for general marketing needs. WATI works great for small businesses with an 80% success rate in automated queries.

How can I send 5000 WhatsApp messages at once?

Businesses must use authorized WhatsApp Business Solution Providers (BSPs) to send bulk messages. This approach needs:

What is the best WhatsApp platform for business?

The WhatsApp Business Platform stands out for larger enterprises with its detailed features. Businesses should think about:

• Integration capabilities with existing systems
• Automation tools for customer engagement
• Analytics capabilities
• Scalability potential

Your platform choice should line up with your business scale and objectives while following WhatsApp's messaging policies.