Learn in the post below how the WhatsApp business calling API seamlessly improves communication by letting you add voice calls into your chat applications.

Do you remember when was the last time you had to wait on long hold calls to get your query resolved or hooked on complicated email chains? Well, that might be a loop hole’s time is it not? Because with the rise of instant messaging apps, we will get an option to connect with businesses soon, and now companies are binging into WhatsApp calling APIs to add WhatsApp voice calling features into their CRM or existing app. 

Amazing right with the way technology is evolving. And WhatsApp being a platform that we already know and trust, would not be a problem to connect with agents when they reach out to us via this portal. So if we have to put it in nutshell, WhatsApp business calling APIs are transforming the way companies connect with audiences. In this guide, we will see everything from what is this API, what benefits it gives, and what are the ways Whatsapp business calling can be used.

What is the WhatsApp business calling API?

If we have to put it in simple terms, then W/hatsApp Business Calling API is a feature or a technology that allows businesses to integrate WhatsApp voice calls directly into their existing customer service apps or support systems. The API, which stands for Application Programming Interface, acts as a direct bridge between WhatsApp’s powerful communication model and the application that businesses use to handle customer interactions. 

And with the help of this particular API, companies can use WhatsApp VoIP to make voice calls directly to the customer. However, this is entirely different from the one we use in our daily lives, as WhatsApp for business is designed mainly to handle customer inquiries, support, and other voice-based features on a larger scale. 

Also, this voice  API can be integrated into existing customer relationship management (CRM) systems tools to streamline communication positively.

Benefits of WhatsApp business calling

Now that you are pretty aware of what is WhatsApp Business Calling API is and how it is different from how we individuals use it, let us speak of its benefits in the section below and how it is a game-changer for businesses around:

1. Easy communication

We know that WhatsApp is already the world’s best instant messaging app, with over 2 billion active users, including myself. As a result, customers will be more familiar with the platform when the app is integrated into business software that provides WhatsApp calls. And because of this familiarity, customers can quickly start a voice call or inquire through chats, thus making it easier to connect with businesses.

2. Cost-effective

Phone calls are expensive, especially when businesses have to make a long-distance or international call. And as a solution, WhatsApp VoIP eases this concern by cutting down the costs through internet connectivity, thus offering a more reliable solution for businesses. Plus, WhatsApp is usually free, so users would not have a problem reaching out to customer support.

3. Increased customer satisfaction

Customers usually expect quick responses and high convenience when they have to interact with agents, and so, companies can offer personalized and real-time support by integrating WhatsApp Business Calling. Additionally, it provides the flexibility to make calls on the go, even outside of COB hours, thereby improving accessibility and customer satisfaction.

4. Boosts productivity

The next benefit is that WhatsApp Business Calling API helps boost the team’s productivity and collaboration by streamlining the entire communication process. Plus, businesses can effortlessly track customer queries, calls made, response times, and so much more, which helps agents to stay productive based on this data. 

How the WhatsApp business calling API works

We spoke of how the integration of such a technology can improve a business’s overall efficacy. But now it’s time to see the billion-dollar question: how does WhatsApp API work? Well, this may sound complicated and nerdy, but it is relatively simple, and here’s a complete breakdown on them:

1. Signing up and setting up

In order to start using the WhatsApp calling API, businesses must first create a WhatsApp business account and, after its successful setup, they must request access to the Business API by submitting certain information such as their company name, website, contact details, and more.

2. Integration with your CRM

Once you have gotten the API access, you can integrate it with your existing CRM or call center application. Here, you will have to link the API to your system, and that’s it; you can manage all incoming and outgoing calls through your software.

3. Making calls

This API will help you to make voice calls directly to your customers via WhatsApp, and when they reach out to you, you will receive notifications, and subsequently, your team can quickly respond to their queries through the platform. Here, calls can be logged, tracked, and analyzed through your application, thus making it easy to keep track of your communications.

4. Customization

The final step is that you can customize the call flows, automate responses, and even integrate AI chatbots to handle customer interactions. Their APIs are entirely customizable, which allows you to tailor the system based on your business needs.

What are the ways to use Voice calls with WhatsApp business calling API?

Here, we will see the four ways how to use voice calls with WhatsApp business.

1. Customer support and help desk

It is quite evident that customers prefer to speak directly with agents or businesses when they have an issue or need help and WhatsApp business calling gives them an easy way to get the support they need. Because with this option, they need not navigate through tedious phone menus or wait for email responses, rather simply hit the call button and make a call to troubleshoot simple and complex issues.

2. Sales and lead follow-up

Sales and marketing teams can reach out to their leads directly using the WhatsApp Business Calling API besides relying on email or text messages. As it helps them to make quick calls using this feature to reach potential customers, answer questions, and close deals faster. Also, it allows agents or businesses to make international calls using the WhatsApp VoIP capability without having to pay any extra international tariffs.

3. Appointment scheduling and reminders

Most businesses who are into healthcare, beauty, and fitness can benefit a lot from this Whatsapp Business Calling API feature that helps them to send out reminders on appointments, follow up on their next seating, and cancel bookings. In addition to this, hospital staff can even send blood reports and other scan reports to patients with ease.

4. Customer feedback and surveys

After capturing a lead and turning them into a prospect, businesses can even use voice calls using the Business API feature to gather customer feedback on how to improve their service and what best they expect from them. By conducting this type of survey, businesses can easily understand customer needs, improve their services, and foster great relationships.

Conclusion 

We cannot deny the fact that the WhatsApp business calling API is in fact a powerful tool that allows businesses to connect with their customers in less expensive and simplified ways through this blog. Plus with features like cost savings, real-time communication, and quick integration with other CRM software, we can conclude that Whatsapp calling is a must for businesses who are constantly looking out for ways to improve customer service and communication.

Also, by integrating its APIs and adopting WhatsApp VoIP, agents can quickly respond to customer queries thus enhancing their productivity and reducing operational costs. Therefore, it is high time that you explore how WhatsApp calling API fits into your business solution so that you can build lasting connections with your customers in just a call away.

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