7 Best MailerLite Alternatives to Elevate Your Email Marketing in 2025
Explore the 7 best MailerLite alternatives for 2025 with enhanced automation, CRM integration, multi-channel marketing, and tailored business solutions.
Has your email marketing strategy hit a roadblock with MailerLite's limitations?
MailerLite stands out as a popular email marketing platform because of its easy-to-use interface and simple automation features. Your business growth might demand more capabilities than MailerLite crm currently provides.
Many users feel frustrated with the platform's limited automation capabilities, increasing costs, and customer service challenges. Our team has tested dozens of email marketing platforms to create a detailed list of MailerLite alternatives that could better match your needs in 2025.
These alternatives pack powerful automation tools and budget-friendly pricing plans that might make you question your current choice. Let's find an email marketing platform that perfectly fits your business needs.
MailerLite Competitors Comparison Table
Our analysis of top email marketing platforms has produced a detailed comparison table to help you choose the right one. Research shows that MailerLite shines when it comes to ease of use. However, other platforms have their own strengths that are worth a look.
Here's our detailed comparison of the leading MailerLite alternatives:
Pricing Considerations: These tools like mailerlite come with different pricing structures:
- Some base their charges on subscriber count
- Others look at email volume
- Many offer free tiers that work well for startups
MailerLite delivers great value for simple email marketing needs. Yet these alternatives pack specialized features that might match your needs better. To cite an instance, see CampaignHQ email volume-based pricing - it could save money if you have many contacts but send fewer emails.
This comparison table is just the beginning. Let's take a closer look at each alternative's features and real-world applications in the next sections.
7 Best Mailerlite Alternatives (Including Free & Paid Options)
Let's tuck into each MailerLite alternative we've tested. This analysis will help you find the perfect match for your email marketing needs.
1.CampaignHQ
CampaignHQ impresses as a newcomer in the email marketing space. Their AWS SES integration capability and affordable pricing structure stand out. The platform lets you send unlimited emails through your AWS account, which makes it an economical solution for high-volume senders.
Key Features:
- Drag-and-drop email builder with modern templates
- WhatsApp marketing integration
- AI-assisted campaign creation
- Unlimited automation workflows
Why CampaignHQ -beats MailerLite:
CampaignHQ leaves MailerLite behind with its level of customization, AI-enhanced editorial tools, and higher order mechanisms that include campaigns triggered through APIs and drip marketing. It has better integration possibilities, extensive data analysis.
CampaignHQ Pros and Cons:
Pros:
- Unlimited email sending through AWS SES
- Extremely affordable starting price
- Simple and intuitive user interface
- Suitable for small businesses and startups
Cons:
- No free plan available
- Basic analytics may not satisfy data-driven marketer
- Fewer integrations than some competitors
Price:
Regular Plan: $5.00/month
- Up to 1,000 subscribers
- Unlimited emails
- Basic features and support
Ratings: Capterra 5 | G2 4.5 | Shopify NA
2.Brevo
Brevo proves to be a strong contender, especially for businesses that need multichannel marketing capabilities. The platform bases its pricing on email volume instead of subscriber count. Their Free plan sends up to 300 emails daily, which we think is quite generous.
Standout Capabilities:
- Integrated CRM functionality
- WhatsApp and SMS marketing
- Website activity tracking
- Advanced automation options
Why Brevo beats MailerLite:
The free subscription of Brevo is more comprehensive than that of MailerLite inasmuch as it allows access to newsletter and landing page designs. Also, it has advanced functionality such as SMS marketing, live chat, and a sales CRM which are nonexistent in MailerLite. On top of that, using transactional emails on MailerLite requires signing up with MailerSend separately.
Brevo Pros and Cons:
Pros:
- All-in-one marketing solution
- Multi-channel capabilities (email, SMS, WhatsApp)
- Generous free plan for beginners
Cons:
- Advanced features only available in higher-tier plans
- Customer support can be slow at times
- Pricing can get expensive for larger subscriber lists
Brevo Pricing:
- Free Plan:
- Up to 300 emails per day
- Unlimited contacts + Basic email marketing features
- Starter Plan:
- Starting at $9/month for up to 5000 emails
- Email marketing features, Marketing automation
- Price increases with email volume
- Business Plan:
- Starting at $18/month for up to 20,000 emails
- All Starter features plus:
- Marketing automation, Facebook ads, Landing pages
Rating: Capterra 4.5 | G2 4.5 | Shopify 2.6
3.Moosend
Moosend excels at combining simplicity with powerful features. The platform includes hundreds of current templates and high-converting automation workflows.
Notable Features:
- Behavioral analytics
- Landing page builder
- One-click app integrations
- Advanced email personalization options
Why Moosend beats MailerLite:
Moosend usually wins, thanks to rich automation and reporting features. It has automation and personalization tools for email marketing that MailerLite does not have. For this reason, it would be considered most appropriate for companies that aim for greater control over customer interactions and employ data as a way to pursue their targets.
Moosend Pros and Cons:
Pros:
- Affordable pricing
- User-friendly Interface
- Powerful automation
Cons:
- Limited integrations
- Fewer advanced features
- Limited design options
Pricing:
Free Plan
- 30-day free trial available;
- Paid plans start at $7 per month for up to 500 subscribers.
Ratings: Capterra 4.6 | G2 4.6 | Shopify N/A
4.ActiveCampaign
ActiveCampaign leads the pack in automation capabilities. Plans start at $19/month and include the most powerful automation tools available. Sales teams will love their CRM integration, available from $50/month.
Core Strengths:
- 25 user accounts included
- Built-in CRM functionality
- Advanced lead scoring
- Excellent deliverability rates
Why ActiveCampaign beats MailerLite:
ActiveCampaign leaves MailerLite behind when it comes to its powerful automation features, advanced CRM systems, and extensive segmentation. This software is applied to organizations looking to offer customized experiences via email analytics strategies.
ActiveCampaign Pros and Cons:
Pros:
- Advanced automation features
- Comprehensive CRM
- Wide range of email templates
Cons:
- Complexity may get overwhelming for beginners
- More expensive than other alternatives
- Customer service varies based on pricing plans
Pricing & Free Plan
- A free trial account is available with feature restrictions and limits;
- Paid plan starts at $29 per month for up to 1000 contacts.
Ratings: Capterra 4.6 | G2 4.5 | Shopify 4.4
5.AWeber
AWeber shines with over 700 templates and powerful autoresponder capabilities. Small businesses appreciate their straightforward pricing that includes all features in every paid plan.
Key Advantages:
- Real-time newsletter editing
- Extensive stock photo library
- Strong affiliate marketing support
- Comprehensive reporting features
Why AWeber beats MailerLite:
Compared to MailerLite, AWeber has less complicated automation processes, better customer care and more useful templates. It has sophisticated reporting facilities and broad scope for integrations making it suitable for small businesses which pay emphasis on email marketing to retain the customers for long.
AWeber Pros and Cons:
Pros:
- Easy-to-use drag-and-drop editor for creating professional emails.
- Offers robust customer support available 24/7.
- Provides extensive email automation and segmentation option
Cons:
- Limited design flexibility in email templates compared to competitors.
- Higher pricing tiers for larger subscriber lists.
- Advanced features might feel overwhelming for beginners.
Pricing
Free Plan:
- Up to 500 subscribers
- 3,000 emails a month
Lite Plan:
- Starting at $15/month for up to 5000 subscribers for 3 Users.
- Email marketing features, Marketing automation
- Price increases with email volume
Business Plan:
- Starting at $30/month for up to 6000 email subscribers.
- All Starter features plus:
- Marketing automation, Facebook ads, Landing pages
Ratings: Capterra 4.4 | G2 4.2 | Shopify 3.5
Vishal Singhal
6.GetResponse
GetResponse excels with its AI-powered tools and complete marketing features. The platform maintains a 99% deliverability rate and includes unique features like webinar hosting.
Distinctive Features:
- AI email generator
- Visual workflow builder
- Website builder
- Conversion funnels
Why GetResponse beats MailerLite:
In theory, both of them have almost the same feature set which includes landing pages, website builders, the functionality to buy/sell products, and an AI assistant. But GetResponse goes a step ahead and includes more innovative elements such as webinars, live chat widgets, and sales funnels (however it should be noted that most of these come with the higher plans of GetResponse).
GetResponse Pros and Cons:
Pros:
- Visual automation builder
- Integrated CRM & webinar hosting tools
- Integrations with ecommerce platforms
Cons:
- Issues with email deliverability
- Limited automation capabilities on lower plans
- No phone support
Pricing:
- Free plan available for up to 500 contacts with sending limit of 2,500 emails/month;
- Paid plans start at $19/month for up to 1000 contacts and unlimited email sends.
Ratings: Capterra 4.2 | G2 4.2 | Shopify 1.9
7.Kit
Content creators and digital entrepreneurs gravitate toward Kit. The platform helped a creator generate $1.5 million in 6 days through course launches, showing its strength in digital product sales.
Notable Aspects:
- Free migration service for 5000+ subscribers
- Integration with creator platforms
- Advanced segmentation capabilities
- Visual automation builder
Why Kit beats MailerLite:
Kit is well ahead of MailerLite in terms of creator first approach because it brings in more advanced features, automation workflow, tagging for personalization and better tools for creating and handling subscribers. This is better suited for bloggers, artists, and independent business owners who aim to engage their audiences and powerfully monetize their content.
Kit Pros and Cons:
Pros:
- Tailored for creators with intuitive tools for selling digital products.
- Advanced tagging and segmentation features for personalized email campaigns.
- Offers a clean, user-friendly interface ideal for beginners.
Cons:
- Limited visual customization options in email templates.
- Higher-tier plans can be expensive for larger subscriber lists.
- Lacks robust built-in CRM or live chat functionalities.
Pricing:
These alternatives each bring something special to the table. Our hands-on testing shows that some platforms excel at automation, while others shine in affordability or specific features like multichannel marketing.
Ratings: Capterra 4.7 | G2 4.4 | Shopify NA
Why Consider Mailerlite Alternatives?
Our tests of various email marketing platforms found that there was a growing trend of businesses looking for MailerLite alternatives. Let's get into the main limitations that could be holding back your marketing efforts.
Limited automation features
Our testing shows that MailerLite's automation capabilities are quite basic compared to its competitors. The platform lacks considerably in the automations department compared to CampaignHQ or Mailchimp. Advanced templates are only available to Advanced plan subscribers, which limits businesses that need sophisticated workflow automation.
Limited free plan
The free plan has restrictions that could slow down your growth:
- Maximum of 1,000 active subscribers
- Limited to 12,000 emails per month
- Only one user per account
- Personal support restricted to 30 days
High cost
MailerLite's pricing structure becomes expensive as your subscriber base grows. Our analysis reveals:
- Costs rise substantially with subscriber growth
- The platform costs more than other 'low-cost' options once you cross 10,000 subscribers
- Annual plans come with a 10% discount, which is less generous than other providers
Unsatisfactory customer service
Support issues are a big concern based on our experience:
- Advanced users are the only ones who get live chat support
- Free accounts get personal support for just 30 days
- The Enterprise plan doesn't include phone support
Segmentation limitations
MailerLite offers simple segmentation features, but they come with drawbacks:
- No built-in CRM tool to manage contacts better
- Simple segmentation options compared to competitors
- Limited automation-based segmentation features
Our research shows that segmented campaigns achieve 14.32% higher open rates and 54.79% higher click-through rates than non-segmented ones. The platform's simple segmentation features might prevent you from achieving these improvements.
The drawbacks become clear when you manage larger subscriber lists or need advanced marketing automation. To cite an instance, see how MailerLite makes it easier to create simple segments and tag subscribers compared to Mailchimp, but falls short in advanced automation workflows and reporting features.
These limitations affect businesses that:
- Need sophisticated automation sequences
- Require detailed analytics
- Want advanced segmentation capabilities
- Look for strong customer support
- Plan to scale their email marketing efforts
Our testing reveals that MailerLite provides a user-friendly interface for beginners, but its limitations can restrict you as your business grows and your email marketing needs become more complex.
What We Look For in the softwares like MailerLite
Our tests of email marketing platforms revealed five key features that help alternatives outperform MailerLite. These capabilities will substantially affect your marketing success and make your workflow more efficient.
Responsive email templates
Modern email marketing needs mobile-optimized designs because poor mobile formatting hurts engagement rates.
The best MailerLite alternatives provide:
- Drag-and-drop editors with responsive design capabilities
- Pre-built components like headers and footers that adjust automatically
- Cross-platform testing tools to ensure perfect display across devices
Well-designed templates can boost click-through rates by up to 127%, making them vital to campaign success.
Stock image gallery
Email campaigns need professional visuals to succeed. The best platforms come with:
Integrated Stock Libraries:
- Millions of royalty-free images
- Both free and premium image options
- Direct integration with services like Shutterstock
- Built-in image editing capabilities
Automated workflows
Advanced automation capabilities help scale email marketing efforts effectively.
Advanced Automation Features:
- Event-based triggers and behavioral segmentation
- Customizable workflow templates
- Multi-step automation sequences
- A/B testing capabilities
Automated workflows can cut conversion time from 2 days to just 15 minutes, making them a great way to boost business efficiency.
Complementary marketing channels
Today's marketing needs multiple channels. The best platforms offer:
Integrated multi-channel marketing provides better tools to connect with customers throughout their trip. Platforms enable coordinated campaigns across channels of all types, which creates more targeted and contextual messaging.
App integrations
The best platforms blend smoothly with:
- CRM systems to manage leads better
- E-commerce platforms to track sales
- Analytics tools for complete reporting
- Social media platforms for coordinated campaigns
Top email marketing services we tested offer custom workflows triggered by specific actions or inaction, which enables unprecedented automation.
Our tests show these features substantially improve campaign performance. Advanced segmentation capabilities boost open rates by up to 14.32%. The best solutions combine these features with an easy-to-use interface, making sophisticated marketing available to teams of all skill levels.
MailerLite Alternatives: Conclusion:
Our testing and analysis of multiple email marketing platforms found that there was a clear link between the right MailerLite alternative and your business's specific needs and growth goals.
MailerLite handles simple email marketing needs well, but growing businesses need more reliable features. Companies looking for advanced automation, better segmentation, or multi-channel marketing capabilities should think over solutions like CampaignHQ.
FAQ/Customers also ask:
We get many questions about MailerLite and its alternatives. Our tests and research have helped us answer the most common ones.
What is MailerLite?
MailerLite is a complete email marketing platform with simple features like automation, landing pages, and email campaigns. The platform shines with its easy-to-use drag & drop email editor and clean UI. You can use it to:
- Create compelling email campaigns
- Build automated workflows
- Sell digital products
- Design landing pages
- Manage subscriber lists well
Which MailerLite alternatives have better automation capabilities?
Our tests show these platforms offer better automation features:
CampaignHQ:
- Advanced behavioral triggers
- Complex workflow capabilities
- Better segmentation options
Brevo:
- Multi-channel automation
- Advanced personalization
- Better CRM integration
Automated birthday emails get 481% higher transaction rates and 342% higher revenue per email. These numbers show why good automation features are vital for business growth.
What is the best MailerLite alternative?
Our largest longitudinal study points to CampaignHQ as the best alternative to MailerLite.
Here's what makes it stand out:
- Complete Features:
- Integrated messaging platform
- Advanced automation capabilities
- Better deliverability rates
- Cost-Effectiveness:
- Volume-based pricing
- Generous free plan
- Scalable options
What is similar to MailerLite?
Several platforms match MailerLite's user-friendly approach and offer unique benefits:
Can I use Gmail for MailerLite?
February 2024 changes have taught us that Gmail isn't ideal for MailerLite newsletters. Here's what we found:
Key Points:
- Gmail addresses can hurt deliverability
- Public domains face strict DMARC policies
- Custom domain emails land better in inboxes
Your domain email (name@yourdomain.com) works better than name@gmail.com. This choice:
- Boosts deliverability rates
- Looks more professional
- Meets new email policies better
Is MailerLite good for newsletters?
MailerLite works well for newsletters, especially if you run a small to medium-sized business. 31% of B2B marketers say email newsletters are the best way to nurture leads.
