Did you know you can earn $68 for every dollar spent on Shopify email marketing software? These numbers come directly from Omnisend merchants’ actual email campaign results.

After thorough testing and analysis of performance data, I’ve created a detailed guide comparing Shopify’s top 10 email marketing tools. The options range from basic platforms offering 10,000 free monthly emails to sophisticated systems with AI-driven product suggestions. This guide will help you select the right tool that matches your store’s needs.

Email Marketing Softwares for Shopify: Which are the Top Tools?

Shopify stores can choose from many email marketing software options. Each platform has unique features that help boost sales. Our tests and real-life performance data show several platforms that shine above the rest.

1. CampaignHQ: The All-in-One Email Marketing Softwares for Shopify

CampaignHQ is a versatile email marketing platform that gives Shopify stores extensive customization options. The platform delivers customized customer experiences through its resilient feature set.

CampaignHQ Features and Capabilities

The platform has a complete drag-and-drop builder and more than 100 customizable templates. Its AI Writer creates engaging content that strikes a chord with your audience. The platform also gives you advanced segmentation tools for targeted campaigns and up-to-the-minute data analysis through Worldview reporting.

CampaignHQ Integration Process

You can set up CampaignHQ with Shopify through these steps:

1. Access the integration settings
2. Connect your Shopify store
3. Configure data sync priorities
4. Set up automated workflows

CampaignHQ Pros and Cons

Pros:

• Advanced link tracking capabilities
• Automated spam testing and link review
• Complete preference center to manage subscribers
• Multiple user roles with secure login options

Cons:

• Limited AI Writer functionality on basic plans
• Learning curve for advanced features
• Higher pricing than some competitors

CampaignHQ Pricing Plans

The platform’s pricing options depend on your subscriber count and features:

• Essentials Plan: Perfect for beginners with unlimited emails and basic support
• Standard Plan: Advanced segmentation and premier support
• Premium Plan: Unlimited users and priority phone support

CampaignHQ gives you a 90% discount on the Essentials plan for your first month. The platform has unlimited seats and audiences in all plans. Stores with more than 250,000 contacts can get custom pricing options.

The platform accepts various payment methods, including credit cards and invoicing for high-volume senders. Businesses can pick monthly or annual billing cycles, with annual billing offering extra savings.

2. Omnisend: Built for Ecommerce

Omnisend has created its place in the Shopify ecosystem with an ecommerce-focused approach. The platform’s specialized features help online stores specifically. Merchants looking for targeted marketing solutions will find it particularly valuable.

Omnisend Features and Capabilities

The platform provides resilient automation workflows that combine email and SMS marketing seamlessly. Merchants can create targeted campaigns through advanced segmentation tools based on customer behavior, purchase history, and browsing patterns. The platform’s pre-built automation templates help with common scenarios like cart abandonment and welcome series.

Omnisend Integration Process

You can connect Omnisend with Shopify in just four steps:

1. Install the Omnisend app from Shopify’s app store
2. Grant necessary permissions
3. Import existing customer data
4. Set up tracking for customer behavior

Omnisend Pros and Cons

Pros:

• Native integration with Shopify
• Advanced segmentation capabilities
• Combined email and SMS marketing
• User-friendly interface with drag-and-drop editor

Cons:

• Limited template customization options
• Simple reporting features on lower-tier plans
• SMS credits sold separately
• Steeper learning curve for advanced features

Omnisend Pricing Plans

The platform’s pricing tiers are flexible:

Free Plan:

• Up to 250 contacts
• 500 emails per month
• Simple features and automation

Standard Plan:

• Starting at $16/month
• Unlimited emails
• Advanced automation
• SMS marketing capabilities

Pro Plan:

• Starting at $59/month
• Advanced reporting
• Web push notifications
• Priority support

Contact list size determines how each plan scales, with additional features at higher tiers. Annual billing gives you a 20% discount across all plans. The platform’s 14-day free trial of premium features lets merchants test advanced capabilities before making a commitment.

3. Klaviyo: Advanced Analytics and Segmentation

Klaviyo stands out as a top email marketing softwares for Shopify stores. Its data science capabilities and AI-driven analytics engine turn customer data into applicable information that creates individual-specific experiences through multiple channels.

Klaviyo’s Features and Capabilities

The platform’s RFM Action Center looks at how recently customers bought, how often they purchase, and how much they spend to spot valuable customer groups. Merchants can boost their average order value with up-to-the-minute product insights. The AI picks winning email versions for subscribers based on their engagement patterns.

Klaviyo’s Integration Process

Shopify users can connect with just one click to sync past and current data. Once connected, Klaviyo imports:

• Last 90 days of Shopify data
• Complete historical data sync
• Latest updates for new information

Klaviyo’s Pros and Cons

Pros:

• Single data platform with unlimited storage
• AI optimizes campaigns
• Smart customer grouping based on behavior
• Complete analytics dashboard

Cons:

• New users need time to learn the system
• Large contact lists cost more
• Basic visual email builder
• Large volume emails face delivery challenges

Klaviyo Pricing Structure

Users can choose from these pricing options:

Email-only Plan:

• USD 45.00 monthly for 1,000-1,500 contacts
• USD 110.00 monthly for 5,000-5,500 contacts
• USD 175.00 monthly for 10,000-10,500 contacts

Email and SMS Plan:

• USD 60.00 monthly for 1,000-1,500 contacts
• USD 125.00 monthly for 5,000-5,500 contacts
• USD 190.00 monthly for 10,000-10,500 contacts

The free plan lets you send 500 monthly emails to 250 contacts. Forrester research shows 76% of brands find Klaviyo’s Customer Data Platform crucial to discover the potential of their data.

4. ActiveCampaign: Marketing Automation Powerhouse

ActiveCampaign, a cloud-based marketing automation platform, creates tailored customer experiences through its detailed suite of tools. The platform serves over 180,000 customers and handles more than 1 billion emails every week.

ActiveCampaign’s Features and Capabilities

The platform’s AI-powered automation builder designs custom workflows that match specific goals. Merchants learn about user behavior through site and event tracking on websites and web-based apps. The platform gives you:

• Split testing capabilities to optimize campaigns
• Predictive sending to maximize open rates
• Sales routing for optimized workflows
• Dynamic content that adapts to users

ActiveCampaign’s Integration Process

Shopify and ActiveCampaign work together through a simple two-way sync that moves purchase and abandoned cart data automatically. You can integrate them by:

1. Accessing Settings > Integrations
2. Clicking “Add Integration”
3. Selecting Shopify option
4. Entering store name
5. Completing authentication steps

ActiveCampaign’s Pros and Cons

Pros:

• Industry-leading deliverability rates
• 900+ integrations at your disposal
• Advanced automation capabilities
• Detailed analytics dashboard

Cons:

• New users find the interface complex
• Large teams face limited CRM functionality
• Simple reporting visualization
• Advanced features come at premium prices

ActiveCampaign’s Pricing Structure

Your contact list size and feature needs determine the pricing tier:

Lite Plan:

• Starts at $29/month (annual billing)
• Core email marketing features
• Marketing automation essentials
• Simple templates

Plus Plan:

• Starts from $49/month (annual billing)
• Advanced ecommerce features
• Landing page builder
• CRM with sales automation

Professional Plan:

• Begins at $149/month
• Machine learning capabilities
• Advanced reporting
• Split automation testing

Each plan comes with 24/7 chat and email support and free migration services from other platforms. Companies save about 12 hours each week after they start using ActiveCampaign’s automation features.

5. GetResponse: Feature-Rich Marketing Platform

GetResponse started as a simple newsletter tool and has grown into a complete marketing solution over the past 20 years. Shopify store owners find this platform appealing because of its extensive features and competitive pricing.

GetResponse’s Features and Capabilities

The platform comes with an easy-to-use email creator and AI-powered tools to create engaging content quickly. Shopify merchants can use its ecommerce marketing solutions to:

• Track customer purchases and behavior
• Create precisely-targeted marketing campaigns
• Set up automated transactional emails
• Implement AI-driven product recommendations

Merchants can create sophisticated workflows based on customer actions with the automation builder. The workflow builder interface looks somewhat dated when compared to modern alternatives.

GetResponse’s Integration Process

The connection between GetResponse and Shopify happens in five simple steps. Users need to go to Integrations and API, select Shopify integration, click Connect, enter their store URL, and provide authentication details.

The platform starts syncing customer information, product catalogs, and order data automatically after connection.

GetResponse’s Pros and Cons

Pros:

• Unlimited monthly email sends on all paid plans
• User-friendly visual email editor
• 100+ pre-built email templates
• Complete automation capabilities

Cons:

• Limited automation features on entry-level plans
• Outdated automation builder interface
• Learning curve for new users
• Complex dashboard organization

GetResponse’s Pricing Options

The platform has three standard plans with prices based on contact list size:

Starter Plan:

• From $15.60/month (annual billing)
• 3 users allowed
• Basic automation features
• Limited AI tools

Marketer Plan:

• Starting at $48.40/month
• 5 users included
• Advanced automation features
• Unlimited landing pages

Creator Plan:

• Beginning at $97.60/month
• 5 users allowed
• Complete feature access
• Webinar functionality

Users can save 18% with annual billing across all plans. Enterprise solutions come with dedicated support and extra features for high-volume senders.

6. Mailchimp: User-Friendly Email Marketing Softwares for Shopify

Mailchimp stands as the #1 email marketing and automation platform with more than 12 million active users worldwide. Shopify store owners love its easy-to-use interface and complete features that blend simplicity with powerful functionality.

Mailchimp’s Features and Capabilities

The platform comes with a drag-and-drop email builder powered by AI tools that make content creation effortless. Merchants can use evidence-based insights from Content Optimizer to boost their marketing strategies. The platform offers:

• A/B testing to optimize campaigns
• Dynamic content personalization
• Behavioral targeting for precise audience segmentation
• Send time optimization that maximizes engagement

Mailchimp’s Integration Process

Mailchimp’s connection with Shopify creates a live two-way sync that moves data automatically:

1. Customer data and order information
2. Purchase history and browsing behavior
3. Promotional codes (updates every few hours)

Merchants can start manual syncs directly through Mailchimp’s app in their Shopify admin account.

Mailchimp’s Pros and Cons

Pros:

• More than 500 integrations
• Advanced segmentation capabilities
• Complete analytics dashboard
• Deliverability rates go beyond 99%

Cons:

• Lower-tier plans have limited features
• No affiliate marketing allowed
• Complex pricing structure
• Simple reporting on free plan

Mailchimp’s Pricing Options

Users can choose from four pricing tiers:

Free Plan:

• Up to 500 contacts
• 1,000 monthly email sends

Essentials Plan:

• Starts at $13/month
• Up to 50,000 contacts
• 24/7 email support

Standard Plan:

• Begins at $20/month
• Up to 100,000 contacts
• Advanced automation features

Premium Plan:

• Starts at $350/month
• Unlimited contacts
• Phone priority support

Businesses with more than 250,000 contacts can access custom pricing options. Users save 15% on their first year with annual billing.

7. Brevo (Sendinblue): Affordable Marketing Solution

Brevo, formerly known as Sendinblue, has become an affordable solution for Shopify stores that need detailed marketing tools. The platform brings email marketing, SMS, and WhatsApp capabilities together under one roof.

Brevo’s Features and Capabilities

Live data synchronization helps Brevo keep customer information accurate across platforms. The platform’s advanced segmentation tools let merchants target specific customer groups based on:

• Purchase history and priorities
• Behavioral patterns
• Time zone optimization
• Product interactions

The platform’s user-friendly email editor comes with customizable templates designed for ecommerce. Merchants can make use of the one-click Product Transfer feature to add products from their Shopify store into campaigns naturally.

Brevo’s Integration Process

The PushOwl & Brevo app is needed to set up Brevo with Shopify. The integration will:

• Sync customers and products
• Transfer historical order data
• Install onsite tracking
• Create optimized workflows

Brevo’s Pros and Cons

Pros:

• Detailed marketing automation
• Built-in CRM functionality
• Advanced customer segmentation
• Multi-channel communication options

Cons:

• Deliverability rates fluctuate
• Simple plans have limited reporting tools
• Business plan restricts landing page builder
• Different plans offer varying support options

Brevo’s Pricing Plans

The platform gives you flexible pricing tiers:

Free Plan:

• Unlimited contacts
• 300 emails daily
• Simple automation features
• Marketing automation included

Starter Plan:

• From USD 9.00/month
• 5,000 monthly emails
• Simple reporting
• Email support

Business Plan:

• Starting at USD 18.00/month
• Advanced statistics
• Marketing automation
• Phone support

Enterprise Plan:

• Custom pricing
• Advanced integrations
• Dedicated account manager
• Flexible contract terms

The platform delivers great value by offering key features in its free tier.

8. SmartrMail: AI-Powered Email Marketing

SmartrMail stands out with a remarkable 4.9 average rating on the Shopify app store and has helped merchants earn over $224 million in additional sales. The platform uses an AI-powered recommendation engine that predicts products based on customer behavior, making it an excellent choice for evidence-based Email Marketing Softwares for Shopify.

SmartrMail’s Features and Capabilities

Your store’s theme automatically shapes the email templates generated by the platform. Merchants can create several automated flows:

• Welcome series
• Abandoned cart recovery
• Browse abandonment emails
• Win-back campaigns
• Thank you sequences

The AI engine studies purchase patterns, email engagement, and browsing history to create personalized customer experiences. The drag-and-drop designer lets merchants add products quickly with complete details, which eliminates manual copy-pasting.

SmartrMail’s Integration Process

The platform needs minimal setup time and takes less than two minutes to get running. SmartrMail automatically imports these elements after installation:

• Store name and design
• Customer data
• Order history
• Product catalogs

SmartrMail’s Pros and Cons

Pros:

• Seamless Shopify integration for advanced segmentation
• Store theme-based template generation
• Monthly allowance counts only active subscribers
• Free migration from other platforms

Cons:

• Category-specific templates are limited
• Lacks a dedicated reporting section
• Simple reporting visualization
• Several features still under development

SmartrMail’s Pricing Plans

The platform comes in three distinct tiers:

Free Plan:

• Up to 250 contacts
• 1,250 monthly emails
• Simple automations

Standard Plan:

• Starting at $19/month
• 12 emails per subscriber
• Advanced segmentation

Unlimited Plan:

• From $99/month
• Complete automation setup
• Browse abandonment series
• Priority support

Every plan comes with AI-powered recommendations, advanced segmentation, and popup builders. SmartrMail’s unique approach charges subscribers individually, so merchants only pay for active contacts.

9. MailerLite: Simple Yet Powerful Platform

MailerLite combines simplicity with robust email marketing features through an accessible interface. The platform handles billions of emails each week and maintains high deliverability rates with strict authentication protocols.

MailerLite’s Features and Capabilities

The drag-and-drop editor lets you create professional newsletters without any coding skills. Merchants can use these ecommerce tools to:

• Import products directly from Shopify stores
• Track revenue and campaign performance
• Create custom pop-ups and landing pages
• Set up automated transactional emails

AI-powered tools help with content creation and detailed analytics track campaign effectiveness.

MailerLite’s Integration Process

You can connect MailerLite with Shopify in five simple steps:

1. Install the MailerLite app from Shopify’s app store
2. Go to the Apps section
3. Select MailerLite and enter API key
4. Choose subscriber group for syncing
5. Set up sync priorities

The platform imports customer data automatically once setup is complete, so you can start creating campaigns right away.

MailerLite’s Pros and Cons

Pros:

• High deliverability rates through strict authentication
• Clean interface with smooth navigation
• Detailed automation capabilities
• Free migration services from other platforms

Cons:

• Limited template access on free plan
• Simple reporting visualization
• Strict approval process for new accounts
• Support limited to 30 days on free plan

MailerLite’s Pricing Structure

The platform comes with three pricing tiers:

Free Plan:

• Up to 1,000 subscribers
• 12,000 monthly emails
• Simple automation features

Growing Business Plan:

• Starting at $10/month
• Unlimited monthly emails
• Advanced automation features

Advanced Plan:

• From $20/month
• Custom HTML editor
• Advanced website features

Custom pricing applies to lists with more than 100,000 subscribers. You can save 30% on all paid plans with annual billing.

10. Constant Contact: Traditional Email Marketing

Constant Contact has been a trusted name in email marketing softwares for shopify for 28 years. The platform blends traditional reliability with modern features for Shopify stores.

Constant Contact’s Features and Capabilities

The platform’s drag-and-drop email creator comes with hundreds of professionally designed templates. Merchants can input keywords to receive tailored content suggestions through AI recommendations. The platform includes:

• Dynamic content personalization based on customer data
• Subject line A/B testing for campaign optimization
• Heat map analytics for engagement tracking
• Newsletter archive hosting up to 100 emails

Their automation templates support common scenarios like welcome emails, birthday messages, and list-based triggers. The platform lets you automatically resend emails to non-openers within specified timeframes.

Constant Contact’s Integration Process

The Shopify integration creates an up-to-the-minute two-way sync that transfers:

1. Customer data and purchase history
2. Order information and promotional codes
3. Browsing behavior and engagement metrics

A JavaScript snippet installation tracks page visits and product interactions.

Constant Contact’s Pros and Cons

Pros:

• Complete inbox preview functionality
• Advanced segmentation capabilities
• Resilient event management tools
• SMS campaigns for US customers

Cons:

• Higher pricing compared to competitors
• Limited automation features on simple plans
• Complex account cancelation process
• Restricted language options

Constant Contact’s Pricing Structure

The platform has three pricing tiers:

Lite Plan:

• Starting at USD 12.00/month
• Single-user account
• Simple marketing features

Standard Plan:

• From USD 35.00/month
• Three-user access
• Advanced automation tools

Premium Plan:

• Beginning at USD 80.00/month
• Unlimited users
• Complete feature access

You can try the platform free for 60 days. A 30-day money-back guarantee lets you test the service without risk.

What Can these Email Marketing Services Do with Shopify?

Email marketing services combined with Shopify help store owners discover the full potential of their sales and customer participation. The platforms sync data smoothly and let merchants create effective campaigns at the right time.

Customer data, purchase history, and browsing patterns move automatically between platforms and stay current. Merchants can then group their audience by specific criteria, ranging from new buyers to loyal customers.

These platforms excel at creating tailored experiences through:

• Automated welcome series and cart abandonment reminders
• Product recommendations based on browsing history
• Birthday messages and special occasion promotions
• Post-purchase follow-ups and review requests

The platforms’ strength lies in tracking revenue from each email campaign. This helps merchants analyze their campaign results and improve strategies based on actual data.

Email Marketing Softwares for Shopify come with ready-made automation templates that make common tasks easier. Shopify’s native email solution offers AI-generated subject lines, body copy, and best sending times. Other platforms let merchants build custom workflows with conditional logic and wait steps.

The smooth integration helps stores manage customer relationships by:

1. Tracking customer lifetime value
2. Identifying high-value segments
3. Creating targeted upsell campaigns
4. Monitoring engagement metrics

Conclusion

Each email marketing platform brings something special to Shopify store owners. CampaignHQ focuses on ecommerce features. Klaviyo shines with its detailed analytics. SmartrMail works great with AI recommendations, and ActiveCampaign leads the pack in automation.

Visit CampaignHQ to get customized recommendations that match your Shopify store’s specific needs.

The trial periods let you test your chosen platform extensively. Begin with simple campaigns and add automation and segmentation as you go. This strategy will help you get the most from your investment and build better customer relationships.

FAQ

Who would we recommend Shopify Email Marketing to?

Shopify Email works best for small to mid-sized ecommerce stores looking for affordable solutions. The platform excels when businesses add third-party apps to boost functionality with product reviews and advanced automation. Larger businesses might find dedicated third-party solutions more suitable for their sophisticated needs.

What is the best email marketing softwares for Shopify?

Your store’s specific needs determine the best choice. Omnisend brings together user-friendly tools and powerful features, while Klaviyo appeals to evidence-based merchants. Both Omnisend and Yotpo stand out among other options for stores that need advanced features and smooth user experience.

Does Shopify have an email marketing system?

Yes, Shopify Email works right from your Shopify admin panel. The system automatically adds your store’s brand colors to numerous email templates. You can add products and discounts from your inventory quickly to create campaigns. Marketing automations come with Shopify’s Basic plan and higher tiers.

What is the best email service to use with Shopify?

A custom domain name with your store’s name makes a big difference. Free tiers from most platforms give you simple automation, templates, and customer segmentation. Premium plans offer advanced automation, analytics, and specialized features as your business grows.

Is Shopify email marketing free?

Merchants can send up to 10,000 manual or automated emails monthly without any cost. The price becomes USD 1.00 per 1,000 emails after reaching this limit. Every Shopify plan includes this service without monthly commitments, and you get access to all Email Marketing Softwares for Shopify.