The right Amazon Pinpoint replacement depends on whether you need email delivery, a marketing workflow platform, or cross-channel engagement. AWS ended Pinpoint support on October 30, 2026. Shortlist products against your actual journeys, consent records, channels and operating responsibilities rather than treating one service as a complete substitute.

Updated October 30, 2026.

Start with the AWS workload split

According to AWS’s end-of-support notice, Pinpoint stopped accepting new customers on May 20, 2025. Since October 30, 2026, customers cannot access its console or resources: endpoints, segments, campaigns, journeys and analytics. AWS recommends Amazon Connect engagement solutions for applicable engagement workloads, Kinesis for event collection and mobile analytics, and Amazon SES for email.

AWS says the communication channels were renamed AWS End User Messaging in 2024. APIs for SMS, voice, mobile push, OTP and phone-number validation are not affected by this retirement. Continuing delivery APIs do not preserve the Pinpoint journeys or audiences that invoke them. Map those dependencies separately.

Build a shortlist around a real workflow

For an Indian marketing team with a large contact base, the useful comparison is operational: can the replacement admit the correct customers, enforce channel permission, wait for the intended event, send the right content and stop when the customer converts? Bring one production journey and its exception cases to each evaluation.

• Inventory email, WhatsApp, SMS, push and voice separately. Request written confirmation of channel, country, sender and account eligibility.
• Distinguish keeping your SES account from moving to a vendor-managed sending service. Confirm data access and responsibilities for authentication and suppression.
• Ask how segment rules, timestamps, identity resolution and in-flight journey participants map to the destination.
• Require a demonstration of consent enforcement, duplicate-send prevention, event retries, exits and reporting. Define acceptance tests before procurement.

CampaignHQ: assess the email and WhatsApp workflow layer

CampaignHQ is a customer retention automation platform for email and WhatsApp, and a Meta Business Partner. AWS supports its infrastructure. For teams retaining SES, assess CampaignHQ as the marketing workflow layer. Confirm data mapping, event integrations, security requirements and support responsibilities during discovery. Agree the migration scope, channel support, timetable and cutover responsibilities before committing.

This is a relevant shortlist option when your marketing team wants email and WhatsApp retention workflows with SES as the email foundation. Ask the team to demonstrate your exact event and journey requirements. Confirm channel availability, sending infrastructure and template migration requirements during the assessment.

Amazon SES and AWS engagement services: separate delivery from orchestration

SES is the email destination recommended by AWS. It is not a direct replacement for Pinpoint’s journey builder. That distinction does not mean SES lacks operational features: it offers account-level suppression management. Review its settings, Region and configuration-set behavior before choosing how to handle suppressed addresses.

Choose an AWS-native approach when your team can own the architecture, integrations and ongoing operations. Evaluate Amazon Connect’s engagement capabilities against current workload limits; use AWS’s migration guidance to decide where additional services are needed. SES alone does not send SMS or WhatsApp.

SendGrid: evaluate email separately from other Twilio products

Include SendGrid when email delivery and email marketing are the primary requirements. Do not treat Twilio’s broader SMS and WhatsApp portfolio as proof that those channels are bundled into a SendGrid email plan. Confirm the product, account, integration and support boundary for each channel.

Mailchimp: check SMS eligibility alongside email automation

Mailchimp offers SMS Marketing. Availability depends on factors including eligible country, plan, application approval and applicable restrictions. An Indian business should verify its own account and target-country eligibility rather than assuming universal access.

Evaluate its audience tools, automation and reporting with your example workflow. Confirm migration support, exportability and channel availability directly. Test the workflow limits that matter to your team before choosing a plan.

Braze: evaluate cross-channel requirements and implementation ownership

Consider Braze for a cross-channel engagement evaluation. Ask for a demonstrated mapping of your data model, events, channels, journey logic and governance controls. Team size alone does not prove that a platform is either necessary or excessive. Assess the operating effort, supported scope and commercial proposal against your requirements.

Use a pass/fail pilot before choosing a platform

• Select one representative journey and one difficult exception, such as a late consent withdrawal or repeated event.
• Reconcile the source and destination audience, exclusions and key attributes before sending.
• Verify that one system owns each production send and that both systems honor preference updates during transition.
• Confirm event freshness, failure alerts, role permissions, exports and the support escalation path.
• Choose only after the pilot meets written acceptance criteria. Keep implementation estimates conditional on the tested scope.

Read the end-of-support guide for deadline ownership and the SES migration guide for technical checks. Use the retention platform migration checklist for cross-team consent, pilot and cutover sign-off.

Frequently asked questions

Is SES a complete Pinpoint replacement?

No. It is the AWS-recommended email sending destination, not a complete substitute for Pinpoint engagement workflows. Scope those features separately.

Does SES have suppression management?

Yes. Its account-level suppression list supports bounce and complaint handling. Preserve marketing unsubscribe and consent records separately and review configuration-set overrides.

Does Mailchimp offer SMS?

Yes, subject to its eligibility and application rules. Check supported countries, account eligibility and the current plan requirements for your use case.

Which CampaignHQ channels should we assess?

Start with email and WhatsApp retention workflows. If SMS is part of your Pinpoint workload, confirm its destination, country coverage and integration requirements separately.

How long should a migration take?

No universal duration is reliable. Estimate after inventory, mapping and a pilot expose the actual data, channel, integration and approval work.

Written by CampaignHQ Team