Sending bulk email comes with its share of challenges beyond clicking ‘send’. Your campaign could fall apart from low deliverability rates, messages landing in spam, or worse – a suspended account. Standard platforms like Gmail or Outlook make these problems even more likely.

The silver lining? Smart tools and strategies help you send mass emails that dodge spam folders. Your messages will reach more inboxes with better deliverability rates. You’ll also get advanced tracking features while keeping your sender’s reputation intact.

This piece shows you tested methods to run successful bulk email campaigns, whether you need to reach 500 or 10,000 people. Let’s explore!

How to send bulk emails?

Bulk emails need more than just hitting “send” to multiple people at once. Smart email marketing combines the right tools with careful planning that follows email marketing best practices.

Mass emailing lets you send one email to many people at the same time. Companies use this to showcase products, tell customers about special deals, and keep their subscribers updated with important news.

You need to know the limits of regular email platforms before getting too technical. Gmail lets you send only 500 emails every 24 hours, while Microsoft Outlook limits you to 300 emails per day. These platforms work best for personal emails rather than business campaigns.

Your bulk emails should land in inboxes, not spam folders.

Here are the key practices to follow:

• Get proper consent – Laws in many countries say you must have clear permission to send commercial emails. Double opt-in systems prove your recipients want your emails and help avoid spam reports.
• Authenticate your domain – DMARC authentication shows you’re a legitimate sender.
• Make unsubscribing easy – Laws often require this, and it shows you respect your readers’ priorities.
• Stay honest – Never trick people with misleading subject lines, headers, sender names, or reply-to addresses.
• Split your audience – Emails that target specific groups work better because they give more value to each reader.

Your email metrics need close attention to see how well they perform. Watch your open rates, clicks, bounce rates, and spam complaints. These numbers help you make better campaigns in the future.

Businesses that take email marketing seriously should use a dedicated email service provider (ESP) instead of regular email apps. A good ESP handles your email volume, gives you an easy-to-use interface with detailed analytics, and offers customizable email templates.

The next sections will show you specific ways to send bulk emails through Outlook and Gmail, plus some advanced tools that can boost your email marketing results.

How to send bulk email from outlook?

Outlook might be a popular email client, but it has major limitations when it comes to mass emailing. Microsoft actively warns users not to send bulk messages from Office 365. Users who exceed allowed limits risk getting their accounts restricted.

Mail Merge remains your best option to send bulk emails through Outlook, even with these warnings. Here’s a step-by-step guide:

1. Start in Microsoft Word – Open a new document and write your email message
2. Access Mail Merge – Go to the Mailings tab > Start Mail Merge > E-mail Messages
3. Select recipients – Pick one of these three options:
   • Type a New List (manually enter contacts)
   • Use an Existing List (import from Excel/CSV)
   • Choose from Outlook Contacts (use your address book)
4. Personalize your message – Add merge fields like greeting lines or recipient names
5. Complete and send – Pick Finish & Merge > Send E-mail Messages, write your subject line, and send

Outlook’s built-in limits make it a poor choice for serious email marketing. You can only send an 100 recipients per email. The platform lacks proper tools for bulk email deliverability, which means your messages could easily end up in spam folders.

Email campaigns become harder to manage as your subscriber lists grow. The platform doesn’t handle large volumes well, which leads to delays, failed deliveries, and system crashes.

Smart email marketers should look into dedicated email service providers. These services work well with ISPs, support authentication standards like SPF and DKIM, and give you detailed analytics that Outlook can’t provide.

How to send bulk email from gmail?

Gmail provides multiple ways to send bulk emails, but you need to handle its built-in limits carefully. Free Gmail accounts can send up to 500 emails per day. Google Workspace users get a higher limit of 2,000 daily emails.

How to send bulk email with gmail free?

The quickest way to send free bulk emails through Gmail involves using the BCC field:

1. Create contact groups – Head to Contacts in Gmail and create a new label for your recipients
2. Compose your email – Look for the “Compose” button in the top left corner
3. Use the BCC field – Put your email in the “To” field and add your recipient list to “BCC”
4. Write and send – Create your subject line, write your message, and send it out

Gmail restricts BCC recipients to about 90 email addresses in each message. So, larger lists require multiple batches of sends.

Starting February 2024, Gmail users who send more than 5,000 messages daily must:

• Authenticate all outgoing emails
• Avoid sending unwanted content
• Make unsubscription simple and straightforward

Your spam rate should stay below 0.3% to maintain good deliverability.

How to send bulk email from gmail using excel?

Here’s how to use Excel contact lists effectively:

1. Get your Excel spreadsheet into Google Sheets
2. Clean up your column headers for contact information
3. Add a mail merge extension such as GMass, Mailmeteor, or Yet Another Mail Merge
4. Link the extension to your spreadsheet
5. Write your email and include personalization tags matching your spreadsheet columns

GMass lets you add custom greetings like “Dear {{FirstName}}” that fill in automatically for each person.

Excel-based bulk Gmail sends work best with lists under 100 contacts. Larger campaigns need dedicated email marketing services that offer better deliverability and live tracking than Gmail’s standard features.

 Send bulk emails with advanced method (Works for Outlook + Gmail)

Businesses that want to run mass email campaigns need dedicated email marketing services. These platforms do better than Gmail and Outlook and have advanced features to improve email delivery.

What are the top tools for the bulk email sending?

CampaignHQ

You can learn about your campaign’s success through immediate performance tracking of open rates, click-throughs, and conversions. The platform merges with Gmail and Outlook, so you keep your email address while getting better sending features.

CampaignHQ makes bulk email sending simple with its accessible interface. The service goes beyond just adding names and gives you real personalization options that regular email clients can’t match.

Your messages won’t end up in spam folders because CampaignHQ uses proper authentication protocols. Small businesses can get started at $7 per month.

Brevo

Brevo, which used to be Sendinblue, has a detailed email marketing solution that works great with your current email platforms. All plans come with unlimited contacts – you only pay based on how many emails you send.

The platform’s best feature helps you create advanced email sequences that respond to what your subscribers do. This makes it perfect to nurture customer relationships over time.

You can send up to 300 emails each day with the free plan. This matches Outlook’s limits but delivers better results. Paid options start at $25 monthly for 20,000 emails.

Mailchimp

Mailchimp is a prominent name in email marketing that works well with Gmail and Outlook. The platform has an extensive template library and a drag-and-drop editor that users love.

The service’s audience management tools let you segment your contacts precisely for targeted messages. You can test different versions of your emails to get the best results.

A free plan that supports up to 2,000 contacts and 10,000 monthly emails is available. Paid plans start at $13 per month and give you custom branding and better reporting options.

Your ideal tool depends on what you need most—automation capabilities, template variety, analytics depth, or budget constraints. Most platforms give free trials, so you can test a few before picking one for your bulk email campaigns.

How much did It cost me to send bulk mail?

Email campaign costs show huge variations based on your subscriber numbers and needed features. Understanding each service’s pricing structure becomes vital at the time of cost evaluation and budget planning.

Tiered pricing based on list size dominates the bulk email service market. The average pricing begins at $27 for 2,000 subscribers, $47 for 5,000 subscribers, and $69 for 10,000 subscribers. These numbers set general expectations, though actual service costs vary significantly.

Popular platforms showcase distinct pricing differences:

• CampaignHQ keeps costs low at $7 monthly for 500 subscribers with unlimited emails. 
• MailChimp sets base pricing at $10 monthly for up to 500 subscribers. 
• Brevo allows 300 daily emails without charge.

The best value depends on your priorities – subscriber capacity, sending volume, or advanced features like automation and analytics.

Why Gmail & Outlook are not my choice for sending bulk emails directly?

Gmail and Outlook provide simple email features, but they create major roadblocks for professional bulk email campaigns beyond their sending limits.

These platforms’ ease of use comes with serious drawbacks. Running email marketing through free services like Gmail or Outlook puts your delivery capacity at risk—problems you won’t even notice since these platforms lack proper analytics. You’re working in the dark without stats to measure deliverability, open rates, bounce rates, or click-throughs.

Personalization is a vital part of email marketing that becomes impossible with these services. Free email platforms can’t customize contact lists or add recipient names to subject lines automatically. Professional-looking HTML templates don’t show up the same way across devices and email clients.

Free email clients might seem convenient and cost nothing, but they end up working against you for serious email marketing campaigns.

Conclusion

Regular email platforms like Gmail or Outlook might seem convenient for bulk emails, but they fall short for serious email marketing. These platforms have strict sending limits, poor deliverability rates, and lack key features needed for professional campaigns.

Professional email marketing platforms provide proper authentication, detailed analytics, and reliable delivery mechanisms. Your business can maintain its sender reputation and track campaign performance effectively with these tools.

The right mix of tools, strategies, and best practices drives successful bulk email campaigns. Your investment in a professional email marketing service leads to better deliverability rates and higher engagement rates.

Ready to take your email marketing to the next level? CampaignHQ gives you all the tools and features you need to run successful bulk email campaigns and keep your messages out of spam folders.

Note that bulk email marketing goes beyond sending mass messages – it connects the right people with relevant content at perfect timing. Smart tool selection and best practices will make your email campaigns thrive.

FAQ

How to send bulk email with individual names outlook?

Microsoft Word’s Mail Merge feature helps you personalize mass emails in Outlook. You’ll need an Excel spreadsheet with columns for First Name, Last Name, Email Address, and other personalization fields. The process in Word works like this:

1. Go to Mailings > Start Mail Merge > E-mail Messages
2. Select Select Recipients and choose your Excel file as the data source
3. Compose your email, inserting merge fields like recipient names using Insert Merge Field
4. Preview the results to verify personalization
5. Select Finish & Merge > Send E-mail Messages

Your recipients will get individually addressed messages that look professional and personal.

How to send bulk email without spamming?

Your bulk emails won’t trigger spam filters if you follow these proven practices:

A double opt-in confirmation system should verify your email subscribers. This approach reduces spam complaints and confirms genuine interest in your communications. Your email list needs regular cleaning to remove inactive or invalid addresses.

SPF, DKIM, and DMARC protocols authenticate your emails and verify your sender identity. Every commercial email must include an unsubscribe link that recipients can easily find.

Your spam complaint rate should stay below 0.3%. Google and Yahoo block messages from senders who exceed this threshold.

How to send a bulk email without showing addresses?

You can protect your recipients’ privacy during mass email sends with these simple steps:

1. Create a new email in your email client
2. Add “Undisclosed Recipients” with your email address in angle brackets in the To field
3. Look for Show Bcc in options if the Bcc field isn’t visible
4. Put all recipient addresses in the Bcc field, separated by commas

Recipients in Bcc can’t use “Reply All,” but anyone in the To or Cc fields retains this ability.