WATI has three paid plans in India: Growth at ₹2,999 a month, Pro at ₹6,499 and Business at ₹18,499 on monthly billing. Annual billing brings them down to ₹2,199, ₹4,899 and ₹14,799 a month. WhatsApp message charges, extra users and add-ons such as Astra AI are billed on top, so the plan price is never the whole bill.

Last updated: 4 November 2026. Prices are the INR amounts shown on WATI’s official pricing page that day. Confirm taxes, billing currency, message rates and contract terms in your quote before committing.

This guide is for Indian marketing and retention teams managing 10K+ contacts, often at companies with 50–500 employees. The job is to choose an operating plan, not just the lowest subscription number. A support-heavy team and a campaign-heavy team can have the same database size and very different bills.

WATI plans: monthly, quarterly and annual billing

WATI’s India pricing page lists Growth, Pro and Business. Each has a subscription fee; messaging charges are additional. Its billing selector changes the displayed monthly equivalent, so record the selected term when comparing quotes.

Growth

• Monthly billing: ₹2,999 per month.
• Quarterly billing: ₹2,699 per month, billed quarterly.
• Annual billing: ₹2,199 per month, billed annually.
• Included users: three, with no additional users listed for this plan.
• Usage shown: 1,000 automation triggers per month, 10,000 API calls per month and no webhooks.

Growth is worth testing when a small operating team can work within those limits. Company contact count alone does not decide the tier. Check whether your CRM connection requires webhooks, which notify another system when something happens, and whether everyone who needs inbox access fits the user allowance.

Pro

• Monthly billing: ₹6,499 per month.
• Quarterly billing: ₹5,799 per month, billed quarterly.
• Annual billing: ₹4,899 per month, billed annually.
• Included users: five; additional users listed at ₹1,299 per user per month.
• Usage shown: 2,000 automation triggers and 200,000 API calls per month, with limited webhooks.

Pro adds team routing, operator reports and broader integrations on the public comparison. For a CRM manager, the buying test is practical: can the plan receive the customer event, assign the reply and update the correct record without a manual export? Ask for the exact connector and webhook limits, not simply confirmation that an API exists.

Business

• Monthly billing: ₹18,499 per month.
• Quarterly billing: ₹16,799 per month, billed quarterly.
• Annual billing: ₹14,799 per month, billed annually.
• Included users: five; additional users listed at ₹2,199 per user per month.
• Usage shown: 5,000 automation triggers and 20 million API calls per month, with extensive webhooks.

Business lists multiple WhatsApp numbers, round-robin assignment, phone-number masking, roles and IP whitelisting. Evaluate these against a real requirement, such as separate brand teams or restricted customer-data access. Confirm number allowances and add-on charges rather than assuming every listed capability has unlimited usage.

A monthly equivalent is not a monthly commitment. For example, Growth at ₹2,199 per month billed annually represents ₹26,388 in base subscription fees over the year, before any applicable taxes, usage or add-ons. Obtain the payment schedule, renewal price and downgrade terms in writing.

What sits outside the subscription?

WATI’s pricing-structure guide separates subscription fees, messaging fees and optional add-ons. Keep the same three lines in your budget. Buying a higher plan does not, by itself, make message delivery free.

• Users and numbers: count the people who need access and the WhatsApp numbers each team operates. Confirm which are included and which recur as add-ons.
• Automation: estimate the rules and flows your actual customer interactions will trigger, not just the number of campaigns you plan to launch.
• AI: separate included credits from paid extensions. The pricing page lists Astra as a separately priced add-on; do not treat every AI feature as included in the base plan.
• Integrations: name the required CRM, commerce system and data direction. A connector listing is not proof that it supports every event or field you need.
• Onboarding and support: confirm migration assistance, training, escalation and any technical-account-management fee for your billing term.

One useful detail from WATI’s automation-trigger documentation: rules can run for incoming images, voice notes, documents and stickers, not only text. A broad rule can therefore consume usage you did not forecast. Review its filters and overage settings before a busy campaign.

WhatsApp message charges: budget by delivery and date

Meta moved eligible template-message billing to a per-delivered-message model on 1 July 2025. The message category and recipient’s country calling code affect the rate. A 24-hour customer-service window is not a blanket paid conversation containing unlimited messages.

Use the current Meta pricing documentation for platform rules, then obtain WATI’s applicable rate card for your plan and billing period. Meta’s underlying charge and your provider’s invoice are not interchangeable. Keep both visible so you do not count the same charge twice.

For a renewal that crosses a pricing change, attach the effective-dated rate card to the quote rather than relying on a screenshot without a date.

What changed on 1 October 2026

Since 1 October 2026, Meta charges for service messages beyond a free tier of 1,000 delivered service messages per business number each month, and utility templates sent inside an open customer service window are charged too. Messages inside a free entry point window, such as one opened by a click-to-WhatsApp ad, stay free. Messages customers send you are never charged.

For a support-heavy team on WATI, this is the line most likely to surprise you. Every agent and chatbot reply now counts once the 1,000 free service messages run out, so forecast replies as well as campaigns. Ask WATI which category and rate apply to your configured bot: Meta bills Meta Business Agent messages separately from replies sent by a person or a third-party AI.

Compare September and October invoices side by side. A September bill is accurate for its month but will understate the support cost from October onward.

Build a forecast you can reconcile to the invoice

Start with this structure:

Estimated total = subscription + selected add-ons + applicable messaging charges + any applicable taxes and one-time services.

For each message category, estimate chargeable delivered messages and apply the rate for the recipient market, effective date and any eligible tier or exception. Do not use email opens or WhatsApp reads as a substitute for delivered-message counts. Read rate is an engagement measure, not the billing unit.

As an illustrative workload, a team sending two eligible marketing templates to each of 10,000 recipients would create up to 20,000 delivered template messages if every message is delivered. The number of distinct contacts does not turn those messages into 10,000 paid conversations. Apply the quoted rate only after checking the billing rules and exceptions; this is a workload example, not a typical customer bill.

Run an ordinary-month forecast and a peak-month forecast. Include support replies, extra operators, new numbers and automation usage in the peak case. Then ask the vendor to explain what happens when the wallet or an allowance runs out: a pause, a paid overage or a required upgrade.

Compare the workflow, not a blanket channel claim

WATI’s current pricing page describes an omnichannel inbox, campaign tools and integrations. It also publishes a WATI–Klaviyo integration. It is not useful to dismiss the platform as having no connection to email or other channels.

Instead, ask both vendors to demonstrate your required journey. Can a purchase stop the remaining reminders? Where are email and WhatsApp permissions stored? Can an operator see the reply before sending another follow-up? Which subscription, integration and usage charges support that exact setup?

CampaignHQ covers the WhatsApp jobs teams buy WATI for (shared inbox, no-code chatbot flows, broadcasts, coexistence and voice calling) and adds email and SMS built in, so one journey can follow up across all three from the same contact record. It is an official Meta Business Partner, SOC 2 Type II audited and an AWS Partner. As with WATI, message charges sit outside the subscription; compare both on the same workload, not on the plan line.

For a wider shortlist, use the WhatsApp platform buyer guide or our WATI alternatives list. For Meta’s side of the bill, see WhatsApp Business API pricing in India. For journey design, see the Email + WhatsApp retention workflow guide. Neither substitutes for a quote matched to your workload.

Keep measurement expectations separate from the bill. When consulting Email + WhatsApp benchmarks, check the original study’s audience and metric before using it as a target. Judge your own pilot by completed purchases, renewals or qualified enquiries, not an assumed lift from adding a channel.

What to confirm before signing or switching

• Commercial terms: selected plan, currency, billing period, taxes, renewal amount and downgrade date.
• Usage terms: effective-dated message rates, automation allowances, AI charges, overage permissions and wallet alerts.
• Operating fit: required users, numbers, permissions, connectors and customer events.
• Ownership: who controls the business account, number, templates, consent records and exports.
• Acceptance test: one complete customer journey, including a reply, an opt-out, a completed purchase and a failed delivery.

If you decide to move, use the retention-platform migration checklist before switching live sends. Keep one sending owner for each audience during the transition. Do not change platforms solely because a differently scoped subscription looks attractive.

Frequently asked questions

Can I cancel a WATI plan at any time?

WATI’s pricing page says there are no cancellation fees and you can cancel at any time, but payments already made for the current subscription or credits are not refunded. On quarterly or annual billing that means the full term is paid up front, so check the renewal date before committing.

Does an unlimited broadcast allowance mean free messages?

No. WATI’s pricing page lists additional messaging charges alongside its plans. A campaign allowance and the charge for delivering messages are different. Obtain the rate card and confirm which other usage limits still apply.

Does a database of 10,000 contacts automatically require Business?

Choose against the current plan’s documented limits and your quote, not an assumed contact threshold. For example, Growth’s three-user allowance and lack of webhooks can be decisive even for a smaller database. Ask WATI to confirm storage, campaign and integration requirements for your actual workload.

How much does WATI cost per month in India?

On monthly billing, Growth is ₹2,999, Pro ₹6,499 and Business ₹18,499 a month; annual billing brings them to ₹2,199, ₹4,899 and ₹14,799 a month. WhatsApp message charges, extra users and add-ons such as Astra AI are extra, so a real monthly bill is the plan plus your delivered messages.

Should I compare WATI with a separate email tool or one platform?

Compare the setup that can run your required workflow. WATI publishes integrations, including Klaviyo; CampaignHQ offers Email + WhatsApp plans. Test event updates, permissions, suppression and reporting in the proposed configuration. Include integration ownership and recurring charges without assuming that either architecture always costs less.

Comparing vendor costs? Use the current WATI vs AiSensy pricing guide for Indian teams to normalize billing terms, included users, modules, message charges, and operational fit before comparing totals.

Written by CampaignHQ Team