Vishal Singhal Verified WhatsApp accounts receive double the engagement compared to non-verified ones. This fact might surprise you!
A WhatsApp green tick stands as an exclusive verification symbol that WhatsApp reserves for prominent brands using their Business Platform. Very few businesses manage to get this coveted verification mark, which makes it a powerful tool to build trust and credibility.
The verification process needs more than just filling out a form. Businesses must reach over 1,000 people daily with business-initiated messages to meet the strict requirements. We created this complete guide to help you understand the verification process, requirements, and steps that increase your chances to get that prestigious green tick badge.
Want to learn how to get your business verified on WhatsApp? Let’s take a closer look!
What is a WhatsApp green tick badge?
WhatsApp displays a green tick badge next to business names that serves as an official verification symbol. This badge helps users identify authentic brand accounts from regular ones. The platform awards this verification to businesses that use the WhatsApp Business Platform. A small green badge with a white checkmark shows WhatsApp’s official confirmation of a company’s authenticity.
Verification requires more than simple authentication. Companies must show consistent user interaction and reach over 1,000 people through business-initiated messages. Users can spot the green tick badge in chats, business profiles, contact cards and context cards.
What is the difference between green tick and blue tick on WhatsApp?
Green and blue ticks represent different verification levels. The green tick shows a verified business phone number, while the blue tick represents more comprehensive authentication. Companies need to submit extensive documentation to earn a blue tick that proves their legitimacy.
Meta has started to replace green ticks with blue ones on its platforms in 2024. This change will create consistent verification standards for Facebook, Instagram and WhatsApp. Businesses will keep their trusted status across Meta platforms since the verification process and benefits remain unchanged.
Difference between a regular business account and an official business account
WhatsApp gives you two different business account options that serve organizations of all sizes.
Regular WhatsApp Business Account
The free WhatsApp Business app is perfect for small businesses. This account gives you tools like business profiles, automated messages, and quick replies. You can showcase your products through a digital catalog, set your business hours, and manage customer conversations. Your display name shows up in smaller text next to your phone number until business verification is complete.
Official WhatsApp Business Account
The WhatsApp Business Platform powers official business accounts and gives larger companies advanced features. These accounts come with a special green checkmark badge in profiles and chat threads. Businesses need to prove their reputation through independent reviews and articles to get this account. The WhatsApp Business Platform connects with CRM systems, runs automated message sequences, and supports chatbot features.
The main difference is about scale and verification. Regular accounts work well for small operations, while official accounts help bigger businesses that need advanced automation and customer service tools. Official accounts stand out with their business name showing clearly across WhatsApp’s interface. The platform connects to your business technology stack and improves customer support and sales.
How to apply for a WhatsApp green tick badge?
Getting a WhatsApp green tick badge needs a proper verification process. Businesses must first register for the WhatsApp Business API through an authorized Business Solution Provider (BSP).
After setting up the API, businesses should show they actively use the platform. They need to reach more than 1,000 people each day through business-initiate messages. The verification process includes these important steps:
- Enable two-factor authentication in Meta Business settings
- Complete Meta Business account verification
- Submit the green tick application through Meta Business Manager
- Provide supporting documentation
- Wait for approval (typically 2-4 business days)
Businesses should achieve Tier 2 or higher messaging levels before applying. This happens when they maintain quick response rates and use WhatsApp’s business tools well. The next step takes place in Meta Business Manager. You need to go to ‘Business Settings’ > ‘WhatsApp Accounts’ > ‘Settings’ > ‘Contact Support’ > ‘WABiz: Request official business account status’.
WhatsApp approves about 6 out of 10 applications. Meta makes the final decision, while Business Solution Providers only help submit the application. BSPs can support businesses that use WhatsApp Business API or On-premises API with their applications, though they might charge service fees.
Common verification challenges face during apply for whatsapp green tick
Getting a WhatsApp green tick requires you to meet complex requirements and overcome potential roadblocks. Your business should understand these challenges to prepare a stronger application.
Application rejection reasons
Meta reviews applications with strict criteria and rejects requests that don’t meet standards. Here are common reasons for rejection:
- Insufficient business notability or media coverage
- Incomplete or outdated business registration documents
- Mismatched information across platforms
- Non-compliance with Meta’s Business Commerce Policy
- Operating in restricted industries (gambling, drugs, adult content)
- Lack of proper online presence
How to strengthen your application
Your business must maintain a Tier 2 messaging level and reach at least 1,000 unique users within 24 hours. Message volume alone won’t guarantee your approval.
You should collect three to five media coverage links from reputable news outlets. Paid promotional content doesn’t count toward verification requirements, contrary to popular belief.
High response rates will boost your application’s success chances. You can track messaging performance through WhatsApp Business insights to spot areas where response times and customer feedback need improvement.
Meta enforces a 30-day waiting period after rejection before you can apply again. Use this time to build your online presence through organic media coverage. Make sure all your business information matches across your website, Meta Business Manager, and WhatsApp profile.
Benefits of a WhatsApp green tick badge
A WhatsApp green tick badge acts as a powerful trust signal that raises your business communication standards. Research shows users interact substantially more with verified accounts. This verification badge helps propel your business development.
Your business visibility improves noticeably with the green tick verification. Users can easily spot your company name in search results and contact lists without saving your number. Better visibility naturally guides customers to interact more and respond faster.
The green tick gives customers confidence to share sensitive information quickly. They know they’re messaging an authentic business account, which protects their data and builds trust. Yes, it is this improved security that makes customers more likely to read messages, respond to offers, and spread business information.
Advanced WhatsApp Business API features become available with the verification badge. Businesses can access automated messaging, detailed profiles, and simplified customer communication tools. Business profiles display important details about operating hours, locations, and services that help customers understand your offerings better.
Verified business accounts can use sophisticated tools like messaging templates, quick replies, and chat organization features. These tools help businesses handle customer interactions faster and boost satisfaction rates.
What to do if your green badge application gets rejected
Meta’s rejection of your WhatsApp green tick application requires careful attention to their feedback. The platform gives specific reasons when they reject applications, which helps you tackle each issue step by step.
Here are effective ways to make your next application stronger:
- Reach out to WhatsApp Support to better understand why you were rejected
- Make sure your business fully follows Meta’s Business Policy
- Get your business mentioned in media outlets and news articles
- Check that all your business documents are up to date
- Make sure your business type qualifies
WhatsApp’s policy requires businesses to wait 30 days before they can submit a new application. This waiting period gives you time to improve your business profile through active customer interactions and by reaching Tier 2 messaging levels.
Your next application needs at least two key documents from this selection: Trade Business License, Company Registration Certificate, Business Identification Number, Taxpayer ID, company bank statements, or utility bills. Remember: paid promotional content doesn’t qualify as valid media coverage when you seek verification.
A WhatsApp verification specialist could help if you keep running into obstacles. These experts know the compliance requirements inside out and can help shape your application for the best chance of approval.
After getting verified
A WhatsApp green tick badge opens new doors to better business operations. Verified accounts must follow specific standards to keep their status. This includes following WhatsApp’s Business Policy and Commerce Policy.
Once verified, businesses can access Meta Verified subscription features that offer impersonation protection and dedicated account support. Verified businesses can also create Protected business accounts. This premium feature helps identify multiple WhatsApp accounts linked to their brand.
Running a verified account comes with higher customer expectations. Businesses need quick response times because customers expect better service from verified accounts. The business profile needs regular updates with current hours, contact information, and service details.
The verification badge shows up only in select places – chats, business profiles, contact cards, and context cards. Businesses should make the most of these touchpoints to boost their visibility. Security becomes crucial as verified accounts often draw more attention from scammers.
Pros and cons of a WhatsApp green tick badge application
Businesses need to weigh benefits and challenges before deciding to pursue WhatsApp green tick verification.
The verified accounts show remarkable results in customer interactions. Data reveals that businesses with green tick badges get 30% more message responses and 40% higher order rates. Your brand name shows up instead of a phone number when customers haven’t saved your contact.
The green tick acts as a strong shield against impersonators. Meta’s impersonation protection services cover verified accounts and protect both businesses and customers. The badge visibility extends across chats, business profiles, contact cards, and context cards.
Some limitations deserve attention before applying. The verification process needs extensive preparation:
- You must reach Tier 2 messaging levels with 1,000+ daily customer interactions
- You need legitimate media coverage (paid promotions excluded)
- You must comply with Meta’s business policies consistently
Rejected applications require a 30-day wait before trying again. The green tick doesn’t add extra features to standard business accounts, but it serves as a powerful trust symbol that shapes customer relationships substantially.
Businesses that can’t apply for green tick verification
Many businesses struggle to get WhatsApp’s green tick verification. Meta’s tough eligibility rules prevent certain types of businesses from getting this prestigious badge.
Businesses in restricted industries can’t apply for verification. This affects gambling services, adult content providers, and companies that sell regulated substances. Meta’s commerce policies also limit businesses dealing with cryptocurrency or digital assets.
Companies need proper business registration documents to qualify. Without formal registration and valid tax ID numbers, sole proprietorships won’t make the cut. Meta automatically rejects businesses that only exist on social media and don’t have an official website.
Legal issues or regulatory problems will block your verification chances. Meta takes a close look at your history on all its platforms before approving verification. Poor customer feedback or multiple policy violations will also work against you.
Your business needs a strong online presence and media coverage. A consistent brand image matters too. Meta wants to see the same name and visual identity everywhere your business appears online.
Meta takes platform integrity seriously. They screen all verification requests carefully. This means organizations that spread misinformation or controversial content will never get verified.
Conclusion
WhatsApp’s green tick verification is a powerful trust symbol that revolutionizes how businesses connect with customers. Companies that get verified see their engagement rates double and customer trust soar. The strict application process proves worth the effort.
Keep in mind that your verification success depends on meeting daily messaging targets and delivering high service standards.
Want to begin your WhatsApp verification experience? Check out our complete WhatsApp marketing guide for businesses to learn proven strategies for success.
The green tick badge takes effort to get, but its benefits are clear. Your business gains credibility, becomes more visible, and builds stronger customer relationships. These advantages are a great way to get growth in today’s digital world.
Businesses often ask us about WhatsApp’s green tick verification process. Here are answers to the most common questions:
Is it worth getting a green tick on WhatsApp?
The green tick adds real credibility to your business profile. Research shows verified accounts get higher customer engagement and fewer message blocks or reports. The badge doesn’t give you extra features beyond regular business accounts, but it improves brand visibility and customer trust.
Why is WhatsApp showing a green tick?
Meta’s verification of your business account’s authenticity shows up as a green tick. You’ll see this verification badge in chats, business profiles, contact cards, and context cards. This helps customers spot real business accounts from fake ones, which makes communication safer and more trustworthy.
How much does the green tick on WhatsApp cost?
Getting a WhatsApp green tick costs nothing. However, you might need to pay if you work with Business Solution Providers (BSPs) during the application process. Each BSP charges different service fees based on their level of support.
