Choose DoubleTick when your priority is managing WhatsApp conversations, agents and sales workflows across teams. Evaluate CampaignHQ when marketing needs email and WhatsApp journeys on a shared customer database. The useful test is whether each platform can run your actual workflow, with clear usage charges, integration ownership and migration terms.

Last reviewed: 3 October 2026. This guide uses the vendors’ published product and pricing information. It is written by CampaignHQ, not an independent review service. Plan limits, billing options and message rates can change; confirm your requirements in the quote.

For the short feature and commercial comparison, use CampaignHQ vs DoubleTick. Below is the evaluation checklist for an Indian marketing or operations team managing 10K+ contacts, often in a company with 50–500 employees. Contact count describes the audience, not a reason by itself to replace a platform.

Start with the job your team cannot do reliably

A sales team losing ownership of WhatsApp conversations has a different problem from a retention team coordinating post-purchase messages. Write down the missing workflow before comparing subscriptions.

• WhatsApp operations: assign conversations, oversee multiple numbers, review replies and hand work between agents.
• Customer retention: use purchase or lifecycle events to coordinate email and WhatsApp, stop messages when the customer acts, and measure the outcome.
• Systems integration: keep customer status, consent and conversation context consistent with the CRM or store your team already uses.

Do not replace a working inbox just to add email. First decide whether connecting your current tools meets the requirement or whether a shared journey builder removes work that your team repeatedly does by hand.

What DoubleTick brings to the evaluation

DoubleTick’s current product site describes a centralized WhatsApp inbox, multi-number campaigns, AI agents, a no-code bot studio, CRM-connected workflows, analytics and team governance. It is not accurately described as a basic broadcast tool.

Its published plan comparison also lists APIs, webhooks and integrations. Some capabilities are add-ons or vary by tier. Ask the team to demonstrate the connector, data direction and permission model you need rather than treating a logo on a page as a completed integration.

For a WhatsApp-heavy sales or support operation, test three things: whether a new conversation reaches the right agent, whether a manager can review the handover, and whether the customer record is updated without a second manual entry. Include an unanswered message and an unavailable agent in the demonstration.

Where CampaignHQ fits

CampaignHQ is a Meta Business Partner focused on connected customer engagement. Its Email + WhatsApp plans bring campaigns, audience management and journeys into one platform; AWS is supporting infrastructure, not the buying decision.

The current Combo plan comparison distinguishes basic journeys from advanced workflows, email-to-WhatsApp fallback, routing and custom integration requirements. Check the tier for your workflow. Do not assume every automation, API or integration is included in every plan.

If your existing email platform already does the job, keep it in the evaluation. The case for CampaignHQ should be a specific improvement in how the team runs customer journeys, not a claim that two tools can never work together. Our WhatsApp tool versus retention platform guide explains that decision in more detail.

Pricing: separate the subscription from usage

DoubleTick publishes plan prices. On 3 October 2026, its INR page with yearly billing and the AI option enabled showed Starter at ₹3,000 per month, billed ₹36,000 yearly plus GST; Pro + AI at ₹7,700 per month, billed ₹92,400 yearly plus GST; and Enterprise + AI at a custom price. The Starter card explicitly excluded AI agents. These are one displayed configuration, not a universal monthly quote.

Record the billing selector and AI option when comparing proposals. Ask which agents, numbers, AI credits, integrations and support commitments are included, and what is billed after an allowance is used. Resolve differences between a plan card, feature table and sales quote before signing.

CampaignHQ pricing is organized by product and feature tier, not a contact-count ladder. WhatsApp plans have no contact cap. Email and Combo plans include monthly email credits; additional credits and sending-capacity add-ons are separate. Included monthly credits reset monthly, while purchased email top-ups are valid for six months.

WhatsApp message usage is separate from CampaignHQ’s platform subscription. CampaignHQ-managed billing includes Meta charges and CampaignHQ message fees; it is not a blanket no-markup pass-through. Use the current billing explanation and your agreed setup to confirm the applicable charges.

For both vendors, calculate message usage by the current category, recipient market and billing rules in Meta’s official pricing documentation. Do not turn a platform’s use of the word “conversation” into an assumption that every exchange is billed as one 24-hour conversation. Our WhatsApp API pricing explainer separates the software and delivery layers.

Run one workflow through both demos

Use this hypothetical test for an opted-in customer who buys from your store. It is a requirement to demonstrate, not a claim that either vendor includes every step on every tier.

1. Receive the purchase event. Show the actual store or CRM connection and the customer fields it supplies.
2. Send the appropriate update. Verify the approved template, recipient consent and delivery result.
3. Handle a reply. Route it to the right team with the relevant order context. Show what happens when the assigned agent is absent.
4. Continue the journey. If email is part of your retention plan, show how the next step is triggered and how a purchase, reply or opt-out stops unnecessary follow-ups.
5. Check the record. Confirm which system records the outcome, who maintains the connection and how a failed event is retried without duplicate sends.

Set the success measure before the pilot: fewer unassigned conversations, fewer manual exports, a completed follow-up workflow or a verified repeat purchase. Delivery and read rates help diagnose a campaign; they do not prove incremental revenue. Use your own costs and attributable outcomes when estimating return. Campaign Monitor’s email ROI overview is background reading, not a guaranteed return for your business.

Agree the migration before committing

Do not assume that a WhatsApp number, templates, chat history, integrations and billing setup all move together. Ask both providers to confirm the eligible assets, account access, cutover sequence, expected interruption and rollback plan for your exact setup.

Keep consent and suppression records intact. Nominate one person for the customer data, one for technical checks and one for campaign sign-off. Use the WhatsApp BSP migration checklist to prepare the handover. Agree a timeline after those checks, rather than relying on a universal three-to-five-day promise.

Frequently asked questions

Is DoubleTick only suitable for small businesses?

No. Its current product and enterprise offering covers multi-number operations, automation and governance. Evaluate the required workflow and plan limits rather than using contact count as a proxy for capability.

Does DoubleTick publish pricing or offer a free trial?

It publishes Starter, Pro and Enterprise options with billing and AI selectors. Its pricing FAQ says it does not offer a free trial and directs buyers to a demo. Confirm the selected configuration and quote before purchase.

How should we test an opt-out?

Use test contacts with different channel permissions. Opt one out of WhatsApp, then check the next scheduled WhatsApp message is suppressed and that email follows its own recorded permission. Ask the provider to show the change in the customer record.

Who should own the integration after launch?

Name the person who receives failure alerts and the team responsible for fixes. Put their response process, ongoing maintenance and any separate support charges in the handover, rather than leaving ownership with whoever built the demo.

What evidence should we keep from each demo?

Save the demonstrated workflow, selected plan, required add-ons and unresolved questions in one comparison sheet. Ask each provider to confirm which steps were live, which were simulated and which need custom work.

Written by CampaignHQ Team