Choose WATI when a team of agents works mainly inside a shared WhatsApp inbox and needs routing, assignment and reporting. Choose AiSensy when marketing runs broadcasts, retargeting and chatbot flows and wants a free plan to start. On price, AiSensy Basic is ₹1,500 a month and Pro ₹3,200 on monthly billing; WATI Growth is ₹2,999 monthly or ₹2,199 a month billed annually. Neither subscription is the full bill: seats, add-ons and delivered WhatsApp messages come on top.

Last updated: 4 November 2026. Prices are the official India plan displays, checked on each vendor’s pricing page that day, not a negotiated quote. Confirm tax treatment and the final invoice before paying.

WATI vs AiSensy: quick decision table

WATI vs AiSensy feature comparison

Competitor rows come from each vendor’s own website; “not listed” means the site does not mention it, not that the feature is missing. For a direct side-by-side with CampaignHQ, see CampaignHQ vs WATI and CampaignHQ vs AiSensy.

Test the same workflow on both

WATI and AiSensy overlap on campaigns, chatbots, inboxes and APIs, so a feature list rarely settles it. Write down who creates campaigns, who approves templates, who answers replies and which event should stop a message journey. Then give both vendors the same journey: a broadcast that turns into a conversation, an agent takeover, an opt-out and a purchase that should stop the reminders. The platform that runs it on the plan in the quote, without extra modules, is the better fit.

October 2026 change: budget for service replies too

Meta charges for delivered messages, not simply for opening a conversation. The recipient’s country calling code and message category determine the rate. Its current WhatsApp Business Platform pricing documentation sets out changes effective October 1, 2026:

• Service messages: each business phone number gets its first 1,000 delivered service messages free each month. Charges begin with message 1,001. Unused allowance does not roll over.
• Utility replies: utility templates delivered inside the 24-hour customer service window are now chargeable. Do not exclude them from your forecast just because the customer wrote first.
• Incoming messages: Meta does not charge for messages from users to businesses.
• Free entry points: eligible ad-originated interactions can open a free entry point window. Check Meta’s current eligibility and duration rules before deducting these messages from a budget. Meta Business Agent messages have separate charging rules.

The 24-hour service window still controls when you can send non-template replies. It is not a promise of unlimited free replies. Marketing, utility, authentication and service usage should be separate invoice lines; utility and authentication volume tiers can also affect Meta charges. Meta’s general business pricing overview is a separate resource; use the dated developer documentation above for the October rules.

AiSensy pricing in India: plans and inclusions

The official AiSensy pricing page lists these monthly subscriptions. Message credits are prepaid and managed separately.

• Free Forever: ₹0. Includes API setup and a live chat dashboard. Broadcasting requires a paid plan. A free subscription does not make all messages free.
• Basic: ₹1,500/month. Includes broadcasting, retargeting, template APIs, a shared inbox, one owner and five agents. The display lists 10 tags, five custom attributes and two audience segments.
• Pro: ₹3,200/month. Adds campaign scheduling, click tracking, smart routing, budget analytics and project APIs. It lists 100 tags, 20 custom attributes and 10 audience segments. Basic’s included-agent allowance carries over.
• Premium: ₹9,100/month. Lists one owner and nine agents, number masking, downloadable reports, higher messaging speed and one webhook.
• Unlimited: ₹45,000/month. Its allowances are subject to fair-use limits; “unlimited” should not be treated as an unrestricted contract.
• Enterprise: custom quote. Get the required capacity and support commitments in writing.

AiSensy advertises a 5% quarterly discount and a 10% yearly discount. Compare the actual checkout commitment rather than treating a discounted monthly equivalent as a cancellable monthly plan.

AiSensy add-ons to include in the quote

• Extra agents: ₹750 per agent per month beyond the selected plan’s included allowance.
• Chatbot builder: ₹2,500/month for five chatbots, or ₹2,250/month billed annually.
• AI agent: ₹1,350/month including 1,000 AI messages, or ₹1,215/month billed annually. Additional AI usage and WhatsApp message charges are separate considerations.
• Indian virtual number: the annual option is ₹2,000 plus GST. Budget for it only if you choose this number service, not as a compulsory fee for every account.

The AI allowance and WhatsApp service-message allowance are different meters. An AI reply can consume AI usage and, after the service free tier is used, incur a WhatsApp service-message charge as well.

AiSensy per-message rates for Indian recipients

AiSensy’s current India display lists ₹1.09 per marketing message and ₹0.145 per utility, authentication or chargeable service message. The first 1,000 service messages per business number per month are free. These are AiSensy’s published customer-facing rates, not a claim that every figure equals Meta’s base rate. Other recipient countries have different rates. See its October service-message pricing update.

WATI pricing in India: normalize the billing term

The official WATI pricing page displays monthly, quarterly and annual options. These are monthly equivalents; quarterly and annual options are billed on their respective terms:

• Growth: ₹2,999 billed monthly; ₹2,699/month billed quarterly; ₹2,199/month billed annually. Three users are included. The current display does not allow extra users on Growth.
• Pro: ₹6,499 billed monthly; ₹5,799/month billed quarterly; ₹4,899/month billed annually. Five users are included; additional users are listed at ₹1,299/user/month.
• Business: ₹18,499 billed monthly; ₹16,799/month billed quarterly; ₹14,799/month billed annually. Five users are included; additional users are listed at ₹2,199/user/month.

WATI lists 1,000, 2,000 and 5,000 monthly automation triggers on Growth, Pro and Business respectively. Its add-on display includes 1,000 additional automation triggers for ₹1,000/month, a Shopify integration at US$4.99/month, and additional WhatsApp numbers at ₹2,499/month/number. Confirm eligibility and which modules your workflow needs rather than adding every optional product.

Messaging is charged separately under the linked plan rate cards. WATI’s pricing-structure guide separates subscription, messaging and add-ons. Request the rate card applicable to your account and the October service-message rules. Do not substitute AiSensy’s message rates into a WATI estimate.

A worked AiSensy budget, not a vendor quote

Consider a hypothetical team on monthly Pro with one owner plus seven agents, the five-chatbot add-on and one WhatsApp number. Assume all recipients are in India, no messages qualify for a free entry point window, and the month contains 10,000 delivered marketing, 2,000 utility, 500 authentication and 3,000 service messages.

• Pro subscription: ₹3,200.
• Two extra agents beyond the five included: 2 × ₹750 = ₹1,500.
• Chatbot builder: ₹2,500.
• Marketing: 10,000 × ₹1.09 = ₹10,900.
• Utility: 2,000 × ₹0.145 = ₹290.
• Authentication: 500 × ₹0.145 = ₹72.50.
• Chargeable service replies: (3,000 − 1,000) × ₹0.145 = ₹290.

Illustrative subtotal: ₹18,752.50 before tax. This excludes an AI agent, virtual-number purchase, implementation and any other add-ons. The example counts agents separately from the owner and counts delivered messages, not contacts. A 10,000-contact database does not by itself tell you the bill.

For WATI, use the same recipient mix and delivered volumes, then apply the selected plan’s own rates and user allowances. Compare both proposals over the same contract period. Ask for the amount due today as well as the monthly equivalent, tax lines, renewal terms and credit-expiry rules.

What to verify before signing

1. Plan dependencies: demonstrate your campaign, reply routing and CRM event on the plan in the quote, not a trial with extra features unlocked.
2. Usage: separate delivered marketing, utility, authentication and service messages by country. Check number-level free allowances and eligible free entry points.
3. People and automation: identify owners, agents, numbers, bot flows, triggers and AI usage. Record included allowances and overage prices.
4. Implementation: scope data import, consent records, templates, integrations and training. The BSP migration guide and WhatsApp business verification guide help prepare that discussion.
5. Reconciliation: compare a small test campaign’s delivered-message report with its credit deductions. For failures, use the WhatsApp message delivery troubleshooting guide.

Include the retention workflow, not just WhatsApp

If your requirement is WhatsApp broadcasting or a shared inbox, evaluate the relevant AiSensy or WATI plan on that basis. For a wider shortlist, see the WhatsApp marketing platforms guide, the AiSensy alternatives list or the WATI alternatives guide. For WATI on its own, see WATI pricing in India.

If email and WhatsApp must follow the same customer journey, include the email platform, integration work and reporting in your operating budget. CampaignHQ is a full WhatsApp platform (shared inbox, chatbot flows, broadcasts, coexistence and voice calling) with email and SMS built in, from an official Meta Business Partner that is SOC 2 Type II audited and an AWS Partner. Judge it on whether your journey runs end to end, not on the subscription line alone.

Use the WhatsApp tool to retention platform checklist and Email + WhatsApp retention automation guide to decide whether a cross-channel requirement belongs in your brief.

Also evaluating other providers? Read our Interakt plans and message-cost guide and Gupshup pricing and operating-cost guide. Each uses its own provider rate card and billing terms.

FAQs

Is AiSensy’s ₹1,500 Basic plan the whole monthly cost?

No. It is the monthly subscription. Delivered messages, extra agents beyond the allowance and selected chatbot or AI add-ons affect the total. Confirm taxes and any implementation fees on the invoice.

Can I broadcast on AiSensy’s Free Forever plan?

The current pricing page says broadcasting requires a paid plan. Free Forever provides API setup and a live chat dashboard, but it does not provide unlimited free messaging.

Are WhatsApp service replies still free in October 2026?

Only within applicable free allowances or eligible free entry point windows. From October 1, Meta provides 1,000 free service messages per business phone number per month, then charges for further delivered service messages. Utility templates inside the service window are also chargeable.

Why does WATI show both ₹2,199 and ₹2,999 for Growth?

They use different billing terms. ₹2,199 is the monthly equivalent billed annually; ₹2,999 is billed monthly. Compare the full commitment and add messaging and required modules before judging either proposal.

Which is better, WATI or AiSensy?

Neither wins outright. WATI suits teams of agents working a shared inbox with routing and reporting; AiSensy suits marketers running broadcasts and chatbot flows, with a free plan to start. If the journey also needs email or SMS, neither covers it, and a platform with all three channels avoids a second tool.

Before approving a purchase, ask each vendor for one written estimate using your actual staffing, country mix and message volumes. Keep subscription, usage, add-ons and taxes separate so finance can reconcile the first invoice.

Written by CampaignHQ Team